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Pasta and Pasta-based Meals - US - December 2005

INTRODUCTION AND ABBREVIATIONS
Introduction
Other relevant reports
Definition
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Low carb means lower pasta sales
Dietary habits, interest in natural foods, time constraints and demographics influence sales
Supply chain is fragmented
Supermarkets dominate retail distribution but mass merchandisers gain
Consumer trends
Future trends
MARKET DRIVERS
Despite waning low carb trend, Americans are changing their diets
Figure 1: Incidence of change in consumption of key food and drink products in the last year, February 2004
Changes in dietary guidelines began to aid the pasta industry in 2005
Organic trend boosts sales of pasta in niche markets
Figure 2: Total U.S. retail sales of natural food and drink products, at current and constant prices, 2001-04
American lifestyles and time constraints affect meal choices
Figure 3: Attitudes towards daily time pressure, August 2003
Demographic trends squeeze pasta demand
Figure 4: U.S. population, by age, 2000-10
Non-traditional distribution channels beginning to play a role
Figure 5: U.S. retail sales of pasta and pasta-based meals, by channel, 2003 and 2005
MARKET SIZE AND TRENDS
Market size
Figure 6: Total U.S. retail sales of pasta and pasta-based meals, at current and constant prices, 2000-05
Estimated Wal-Mart sales of pasta and pasta-based meals
Market trends
Figure 7: New product introductions of pasta and pasta-based meals, by segment, 2002-05
GNPD-identified trends
MARKET SEGMENTATION
Overview
Figure 8: Sales of pasta and pasta-based meals, segmented by type, 2003 and 2005
Dry pasta/dry pasta meals
Figure 9: Sales of dry pasta/dry pasta meals, at current and constant prices, 2000-05
Shelf-stable pasta
Figure 10: Sales of shelf-stable pasta, at current and constant prices, 2000-05
Figure 11: Meal types eaten at least three times in the previous week, February 2004
Frozen pasta
Figure 12: Sales of frozen pasta, at current and constant prices, 2000-05
Figure 13: FDM sales of frozen pasta, segmented by type, 2003 and 2005
Refrigerated pasta
Figure 14: Sales of refrigerated pasta, at current and constant prices, 2000-05
SUPPLY STRUCTURE
 FOREIGN TRADE
Imports
Figure 15: Pasta imports, by country/region, 2000-04
Exports
Figure 16: Domestic pasta exports, by destination country/region, 2000-04
 COMPANIES AND BRANDS
Overview
Figure 17: Manufacturer sales of pasta and pasta-based meals in the U.S., 2003 and 2005
Brand sales by segment
Pasta and pasta-based meals
Figure 18: Manufacturer brand sales of dry pasta and dry pasta-based meals in the U.S., 2003 and 2005
Shelf-stable pasta
Figure 19: Manufacturer brand sales of shelf-stable pasta in the U.S., 2003 and 2005
Frozen pasta
Figure 20: Manufacturer brand sales of frozen pasta in the U.S., 2003 and 2005
Refrigerated pasta
Figure 21: Manufacturer brand sales of refrigerated pasta in the U.S., 2003 and 2005
 COMPANY PROFILES
American Italian Pasta Company
Ateeco Inc
Barilla America Inc.
Campbell Soup Company
ConAgra Foods
Hain Celestial Group
High Liner Foods
Kraft Foods, Inc.
Nestlé USA
New World Pasta
Rosina Food Products
ADVERTISING AND PROMOTION
Figure 22: Kraft advertising expenditures for selected macaroni and cheese brands, 2003 and 2004
 COMPANIES AND BRANDS
Barilla America Inc.
ConAgra
Campbell Soup Company
Kraft
Nestlé
New World Pasta
RETAIL DISTRIBUTION
Introduction
Figure 23: U.S. retail sales of pasta and pasta-based meals, by channel, 2003 and 2005
Food stores
Figure 24: U.S. food store sales of pasta and pasta-based meals, at current and constant prices, 2000-05
Mass merchandiser and club stores
Figure 25: U.S. mass merchandiser and club store sales of pasta and pasta-based meals, at current and constant prices, 2000-05
Natural food stores
Figure 26: U.S. natural and health food store sales of pasta and pasta-based meals, at current and constant prices, 2000-05
Drug stores
Figure 27: U.S. drug store sales of pasta and pasta-based meals, at current and constant prices, 2000-05
THE CONSUMER
Introduction
Presence of pasta and pasta-based meals in the home
Figure 28: Presence of pasta and pasta-based meals in the home, by gender, September 2005
Figure 29: Presence of pasta and pasta-based meals in the home, by age, September 2005
Figure 30: Presence of pasta and pasta-based meals in the home, by presence of children in the household, September 2005
Dry pasta—household and brand profile
Figure 31: Usage of dry packaged pasta, by race/ethnicity, May 2004-May 2005
Figure 32: Usage of dry packaged pasta, brand preference, by race/ethnicity, May 2004-May 2005
Figure 33: Usage of dry packaged pasta, brand preference, by age, May 2004-May 2005
Household consumption of dry pasta
Figure 34: Purchases of dry packaged pasta, by age, May 2004-May 2005
Figure 35: Purchases of dry packaged pasta, by presence of children in the household, May 2004-May 2005
Pasta-based meals—household and brand profile
Figure 36: Usage of pasta-based meals, by race/ethnicity, May 2004-May 2005
Figure 37: Household purchases of pasta-based meals, by presence of children in the household, May 2004-May 2005
Figure 38: Usage of pasta-based meals for selected brands, by race/ethnicity, May 2004-May 2005
Figure 39: Household purchases of pasta-based meals for selected brands, by presence of children in the household, May 2004-May 2005
Frequency of pasta consumption
Figure 40: Pasta consumption rates per month, February 2005
Changes in pasta consumption
Figure 41: Pasta consumption compared with previous year, by gender, February 2005
Figure 42: Pasta consumption compared with previous year, by age, February 2005
Attitudes towards pasta and pasta-based meals
Figure 43: Attitudes towards pasta and pasta-based meals, by gender, September 2005
Figure 44: Attitudes towards pasta and pasta-based meals, by age, September 2005
Figure 45: Attitudes towards pasta and pasta-based meals, by household income, September 2005
Purchase behavior
Figure 46: Pasta and pasta-based meals purchase behavior, by gender, September 2005
Figure 47: Pasta and pasta-based meals purchase behavior, by age, September 2005
Figure 48: Pasta and pasta-based meals purchase behavior, by household income, September 2005
Figure 49: Pasta and pasta-based meals purchase behavior, by presence of children in the household, September 2005
Channel behavior
Figure 50: Channel preferences, by age, September 2005
Figure 51: Channel preferences, by household income, September 2005
Figure 52: Channel preferences, by presence of children in the household, September 2005
Summary
FUTURE AND FORECAST
 FUTURE TRENDS
Number of non-family households is increasing
New dietary guidelines could prove helpful
Mass merchandiser channel more critical but will strain margins
Organic/natural pasta and pasta-based meals will continue to be a bright spot
Category is ripe for consolidation
 MARKET FORECAST
Pasta and pasta-based meals
Figure 54: Forecast of total U.S. sales of pasta and pasta-based meals, at current and constant prices, 2005-10
Dry pasta and dry pasta meals
Figure 55: Forecast of U.S. sales of dry pasta and dry pasta meals, at current and constant prices, 2005-10
Shelf-stable pasta
Figure 56: Forecast of U.S. sales of shelf-stable pasta, at current and constant prices, 2005-10
Forecast factors
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: NEW PRODUCT BRIEFS
 NEW PRODUCT BRIEFS

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