Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Some good news regarding men’s clothing sales: sales up since 2003
- Jeans remain the hero
- Price sensitivity and tendency to shop sales
- Specialty retailers squeezing mass merchandisers—if only slightly
- The activity and influence of women in men’s clothing
- Print a major marketing channel
- Ethnicity/race and fashion statements
- Opportunity for in-fashion, bargain retailers targeting men
- What men want: Comfort, classic and convenient
- Mashups likely to continue
- Mintel foresees market to grow to $52.8 billion by 2010
Market Drivers
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- The popularity of the tailored look and the return of suits
- Some “premiumization” in the men’s clothing market
- Demographic shifts
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- Figure 1: Adult male population, by age, 2000-10
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- Figure 2: U.S. population, by ethnicity and Hispanic origin, 2000-10
- Economic factors and shopping on price
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- Figure 3: Per capita disposable personal income, 2000-03
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- Figure 4: Attraction to sales merchandise, by age, September 2005
- A greater need for sports and athletic clothing
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- Figure 5: Participation in select sports and recreational activities in 2004, vs. 2003
- Gift-giving and purchase by others
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- Figure 6: Enjoyment of clothes shopping, by gender, May 2004-May 2005
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- Figure 7: Prevalence of women buying men’s apparel and accessories in the past 12 months, May 2004-May 2005
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- Figure 8: How often men rely on wives, girlfriends or female friends when making clothing choices, by marital status, September 2005
Market Size and Trends
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- Market size
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- Figure 9: Total U.S. retail sales of men’s clothing, at current and constant prices, 2000-05
- Market trends
- Innovation
- Celebrity endorsement and aspirational clothing
Market Segmentation
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- Overview
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- Figure 10: Sales of men’s clothing, segmented by type, 2003 and 2005
- Bottoms
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- Figure 11: Sales of bottoms, at current and constant prices, 2000-2005
- Shirts
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- Figure 12: Sales of shirts, at current and constant prices, 2000-2005
- Suits
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- Figure 13: Sales of suits, at current and constant prices, 2000-2005
- Coats and jackets
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- Figure 14: Sales of coats and jackets, at current and constant prices, 2000-2005
- Active sportswear
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- Figure 15: Sales of active sportswear, at current and constant prices, 2000-2005
- Sweaters & vests
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- Figure 16: Sales of sweaters and vests, at current and constant prices, 2000-2005
- Other men’s outerwear
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- Figure 17: Sales of other men’s outerwear, at current and constant prices, 2000-2005
- Sportcoats and tailored jackets
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- Figure 18: Sales of sportcoats and tailored jackets, at current and constant prices, 2000-2005
Supply Structure
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- Introduction
- Columbia Sportswear
- GAP, Inc.
- J. Crew
- Lands’ End
- Levi Strauss & Company
- Limited Brands
- Liz Claiborne
- Marc Ecko
- Nike
- Perry Ellis International
- Phillips-Van Heusen Corporation (PVH)
- Polo Ralph Lauren
- Tommy Hilfiger
- VF Corporation
Advertising and Promotion
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- Introduction
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- Figure 19: Sources of information, advice and ideas on clothes among men, September 2005
- Expenditures
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- Figure 20: Top men’s apparel companies and advertising expenditure, 2004
- Influence marketing/product placement
- Breaking through the clutter with cause marketing
- The web and in-store promotions
Retail Distribution
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- Introduction
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- Figure 21: U.S. retail sales of men’s clothing, by channel, 2003 and 2005
- Retailer profiles
- Wal-Mart
- Target
- JC Penny
- Kohl’s
- Macy’s (Federated Department Stores)
- Sears
- Men’s Wearhouse
Results of Mintel’s Retail Store Audits
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- First impressions of men’s clothing retail outlets
- Presence of sales
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- Figure 22: Graph 1: Number of men’s clothing stores in audit that have sale signage and what type, September 2005
- Display of clothes
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- Figure 23: Number of men’s clothing stores in audit that have sale signage and what type, September 2005
- Presentation of shirts
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- Figure 24: Graph 2: Whether folded shirts are wrapped or unwrapped in men’s clothing stores, September 2005
- Use of mannequins
- Range of prices for each clothing type by store type
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- Figure 25: Price range of several men’s clothing items, September 2005
The Consumer
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- Introduction
- Whether shopped for men’s apparel or accessories in the past year
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- Figure 26: Prevalence of men buying men’s apparel and accessories in the past 12 months, May 2004-May 2005
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- Figure 27: Prevalence of men buying men’s apparel and accessories in the past 12 months, by whether enjoy shopping, May 2004-May 2005
- Standing out or blending in: Approaches to style among men
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- Figure 28: Male approaches to style, September 2005
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- Figure 29: Approaches to style, by age, September 2005
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- Figure 30: Approaches to style, by race/ethnicity, September 2005
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- Figure 31: How often men rely on their own sense of style when making clothing choices, by race/ethnicity, September 2005
- Clothing items bought by men in the past 12 months
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- Figure 32: Types of apparel men have bought in the past 12 months, May 2004-May 2005
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- Figure 33: Types of apparel men have bought in the past 12 months, by age, May 2004-May 2005
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- Figure 34: Types of apparel men have bought in the past 12 months, by race/ethnicity, May 2004-May 2005
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- Figure 35: Types of apparel men have bought in the past 12 months, by race/ethnicity, May 2004-May 2005
- Retail stores in which men have shopped for clothes in the past year
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- Figure 36: Retail stores shopped for men’s clothing in the past 12 months, by household income, September 2005
- Clothing expenditures
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- Figure 37: Spending on dress shirts, T-shirts and sweaters, September 2005
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- Figure 38: Spending on jeans, shorts and dress pants, September 2005
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- Figure 39: Spending on suits, sportscoats and outerwear, September 2005
- Men’s attitudes towards clothes and clothes shopping
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- Figure 40: Men’s attitudes about clothes and shopping, May 2004-May 2005
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- Figure 41: Motivations and obstacles to clothes shopping among men, September 2005
- The importance of wrinkle-free
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- Figure 42: Importance of wrinkle-free clothing, by age, September 2005
- Perceived need to spend money on stylish clothes for a job
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- Figure 43: Importance of stylish clothing for work, by age, September 2005
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- Figure 44: Importance of stylish clothing for work, by household income, September 2005
- Perceived need to spend money on stylish clothes for social outings
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- Figure 45: Importance of stylish clothing for social life, by age, September 2005
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- Figure 46: Importance of stylish clothing for social life, by race/ethnicity, September 2005
- Tendency to gravitate toward sale racks
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- Figure 47: Attraction to sales merchandise, by age, September 2005
- Clothing attitudes and behaviors among teens
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- Figure 48: Prevalence of clothes shopping for self or anyone else in the past 12 months among teen boys, May 2004-May 2005
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- Figure 49: With whom teens shop for clothes, by gender, May 2004-May 2005
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- Figure 50: Who pays for teen clothes, by gender, May 2004-May 2005
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- Figure 51: How often teen decides what to buy, by gender, May 2004-May 2005
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- Figure 52: Types of apparel teen boys have bought in the past 12 months, May 2004-May 2005
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- Figure 53: Teen boys’ attitudes about clothes and shopping, May 2004-May 2005
- Summary
Future and Forecast
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- Future trends
- Mashups likely to continue
- More fashion consciousness among men?
- More brands to address continuous demand for style among black consumers
- Opportunities to provide shopping convenience through the Internet
- Clothing built for gadgets
- Market forecast
- Men’s clothing
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- Figure 54: Forecast of total U.S. retail sales of men’s clothing, at current and constant prices, 2005-2010
- Men’s bottoms
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- Figure 55: Forecast of U.S. sales of men’s bottoms, at current and constant prices, 2005-2010
- Men’s shirts
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- Figure 56: Forecast of U.S. sales of men’s shirts, at current and constant prices, 2005-2010
- Men’s suits
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- Figure 57: Forecast of U.S. sales of men’s suits, at current and constant prices, 2005-2010
- Men’s coats and jackets
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- Figure 58: Forecast of U.S. sales of men’s coats and jackets, at current and constant prices, 2005-2010
- Men’s active sportswear
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- Figure 59: Forecast of U.S. sales of men’s active sportswear, at current and constant prices, 2005-2010
- Forecast factors
Appendix: Trade Associations
Appendix: List of Stores Audited
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- Figure 60: Stores included in men’s clothing audit and their classification, September 2005
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