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Men's Clothing - US - November 2005

INTRODUCTION AND ABBREVIATIONS
Introduction
Other relevant reports
Definition
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Some good news regarding men’s clothing sales: sales up since 2003
Jeans remain the hero
Price sensitivity and tendency to shop sales
Specialty retailers squeezing mass merchandisers—if only slightly
The activity and influence of women in men’s clothing
Print a major marketing channel
Ethnicity/race and fashion statements
Opportunity for in-fashion, bargain retailers targeting men
What men want: Comfort, classic and convenient
Mashups likely to continue
Mintel foresees market to grow to $52.8 billion by 2010
MARKET DRIVERS
The popularity of the tailored look and the return of suits
Some “premiumization” in the men’s clothing market
Demographic shifts
Figure 1: Adult male population, by age, 2000-10
Figure 2: U.S. population, by ethnicity and Hispanic origin, 2000-10
Economic factors and shopping on price
Figure 3: Per capita disposable personal income, 2000-03
Figure 4: Attraction to sales merchandise, by age, September 2005
A greater need for sports and athletic clothing
Figure 5: Participation in select sports and recreational activities in 2004, vs. 2003
Gift-giving and purchase by others
Figure 6: Enjoyment of clothes shopping, by gender, May 2004-May 2005
Figure 7: Prevalence of women buying men’s apparel and accessories in the past 12 months, May 2004-May 2005
Figure 8: How often men rely on wives, girlfriends or female friends when making clothing choices, by marital status, September 2005
MARKET SIZE AND TRENDS
 MARKET SIZE
Figure 9: Total U.S. retail sales of men’s clothing, at current and constant prices, 2000-05
 MARKET TRENDS
Innovation
Celebrity endorsement and aspirational clothing
MARKET SEGMENTATION
Overview
Figure 10: Sales of men’s clothing, segmented by type, 2003 and 2005
Bottoms
Figure 11: Sales of bottoms, at current and constant prices, 2000-2005
Shirts
Figure 12: Sales of shirts, at current and constant prices, 2000-2005
Suits
Figure 13: Sales of suits, at current and constant prices, 2000-2005
Coats and jackets
Figure 14: Sales of coats and jackets, at current and constant prices, 2000-2005
Active sportswear
Figure 15: Sales of active sportswear, at current and constant prices, 2000-2005
Sweaters & vests
Figure 16: Sales of sweaters and vests, at current and constant prices, 2000-2005
Other men’s outerwear
Figure 17: Sales of other men’s outerwear, at current and constant prices, 2000-2005
Sportcoats and tailored jackets
Figure 18: Sales of sportcoats and tailored jackets, at current and constant prices, 2000-2005
SUPPLY STRUCTURE
Introduction
Columbia Sportswear
GAP, Inc.
J. Crew
Lands’ End
Levi Strauss & Company
Limited Brands
Liz Claiborne
Marc Ecko
Nike
Perry Ellis International
Phillips-Van Heusen Corporation (PVH)
Polo Ralph Lauren
Tommy Hilfiger
VF Corporation
ADVERTISING AND PROMOTION
Introduction
Figure 19: Sources of information, advice and ideas on clothes among men, September 2005
Expenditures
Figure 20: Top men’s apparel companies and advertising expenditure, 2004
Influence marketing/product placement
Breaking through the clutter with cause marketing
The web and in-store promotions
RETAIL DISTRIBUTION
Introduction
Figure 21: U.S. retail sales of men’s clothing, by channel, 2003 and 2005
Retailer profiles
Wal-Mart
Target
JC Penny
Kohl’s
Macy’s (Federated Department Stores)
Sears
Men’s Wearhouse
RESULTS OF MINTEL’S RETAIL STORE AUDITS
First impressions of men’s clothing retail outlets
Presence of sales
Figure 22: Graph 1: Number of men’s clothing stores in audit that have sale signage and what type, September 2005
Display of clothes
Figure 23: Number of men’s clothing stores in audit that have sale signage and what type, September 2005
Presentation of shirts
Figure 24: Graph 2: Whether folded shirts are wrapped or unwrapped in men’s clothing stores, September 2005
Use of mannequins
Range of prices for each clothing type by store type
Figure 25: Price range of several men’s clothing items, September 2005
THE CONSUMER
Introduction
Whether shopped for men’s apparel or accessories in the past year
Figure 26: Prevalence of men buying men’s apparel and accessories in the past 12 months, May 2004-May 2005
Figure 27: Prevalence of men buying men’s apparel and accessories in the past 12 months, by whether enjoy shopping, May 2004-May 2005
Standing out or blending in: Approaches to style among men
Figure 28: Male approaches to style, September 2005
Figure 29: Approaches to style, by age, September 2005
Figure 30: Approaches to style, by race/ethnicity, September 2005
Figure 31: How often men rely on their own sense of style when making clothing choices, by race/ethnicity, September 2005
Clothing items bought by men in the past 12 months
Figure 32: Types of apparel men have bought in the past 12 months, May 2004-May 2005
Figure 33: Types of apparel men have bought in the past 12 months, by age, May 2004-May 2005
Figure 34: Types of apparel men have bought in the past 12 months, by race/ethnicity, May 2004-May 2005
Figure 35: Types of apparel men have bought in the past 12 months, by race/ethnicity, May 2004-May 2005
Retail stores in which men have shopped for clothes in the past year
Figure 36: Retail stores shopped for men’s clothing in the past 12 months, by household income, September 2005
Clothing expenditures
Figure 37: Spending on dress shirts, T-shirts and sweaters, September 2005
Figure 38: Spending on jeans, shorts and dress pants, September 2005
Figure 39: Spending on suits, sportscoats and outerwear, September 2005
Men’s attitudes towards clothes and clothes shopping
Figure 40: Men’s attitudes about clothes and shopping, May 2004-May 2005
Figure 41: Motivations and obstacles to clothes shopping among men, September 2005
The importance of wrinkle-free
Figure 42: Importance of wrinkle-free clothing, by age, September 2005
Perceived need to spend money on stylish clothes for a job
Figure 43: Importance of stylish clothing for work, by age, September 2005
Figure 44: Importance of stylish clothing for work, by household income, September 2005
Perceived need to spend money on stylish clothes for social outings
Figure 45: Importance of stylish clothing for social life, by age, September 2005
Figure 46: Importance of stylish clothing for social life, by race/ethnicity, September 2005
Tendency to gravitate toward sale racks
Figure 47: Attraction to sales merchandise, by age, September 2005
Clothing attitudes and behaviors among teens
Figure 48: Prevalence of clothes shopping for self or anyone else in the past 12 months among teen boys, May 2004-May 2005
Figure 49: With whom teens shop for clothes, by gender, May 2004-May 2005
Figure 50: Who pays for teen clothes, by gender, May 2004-May 2005
Figure 51: How often teen decides what to buy, by gender, May 2004-May 2005
Figure 52: Types of apparel teen boys have bought in the past 12 months, May 2004-May 2005
Figure 53: Teen boys’ attitudes about clothes and shopping, May 2004-May 2005
Summary
FUTURE AND FORECAST
 FUTURE TRENDS
Mashups likely to continue
More fashion consciousness among men?
More brands to address continuous demand for style among black consumers
Opportunities to provide shopping convenience through the Internet
Clothing built for gadgets
 MARKET FORECAST
Men’s clothing
Figure 54: Forecast of total U.S. retail sales of men’s clothing, at current and constant prices, 2005-2010
Men’s bottoms
Figure 55: Forecast of U.S. sales of men’s bottoms, at current and constant prices, 2005-2010
Men’s shirts
Figure 56: Forecast of U.S. sales of men’s shirts, at current and constant prices, 2005-2010
Men’s suits
Figure 57: Forecast of U.S. sales of men’s suits, at current and constant prices, 2005-2010
Men’s coats and jackets
Figure 58: Forecast of U.S. sales of men’s coats and jackets, at current and constant prices, 2005-2010
Men’s active sportswear
Figure 59: Forecast of U.S. sales of men’s active sportswear, at current and constant prices, 2005-2010
Forecast factors
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: LIST OF STORES AUDITED
Figure 60: Stores included in men’s clothing audit and their classification, September 2005

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