Table of Contents
Executive Summary – Italy
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- Market estimated to be worth nearly €4 billion
- Low spend per capita
- Sport unpopular
- Lack of interest in sports fashion
- Sport losing share of spending
- Giacomelli pulls market down
- Fragmented sector
- Prospects weak
Report Scope and Technical Notes
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- Technical notes
- Financial definitions
- Currencies
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- Figure 1: Exchange rates: National currencies against the Euro, 2002-04
- Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2005
- Other abbreviations
Background Data – Italy
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- Population
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- Figure 3: Italy: Population trends, 2000-04
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- Figure 4: Italy: Population, by age group and sex, 2003
- Figure 5: Italy: Households, by number of members, 1998-2003
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- Figure 6: Italy: Population, by region, 2001-03
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- Figure 7: Italy: Population of major cities, 2001-03
- Economy
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- Figure 8: Italy: Gross domestic product, 1995-2004
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- Figure 9: Italy: Consumer prices, 1997-2004
- Figure 10: Italy: Consumer expenditure, 1995-2004
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- Figure 11: Italy: Detailed breakdown of consumer expenditure, 2000-04
Sports Goods Retailing in Italy
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- Setting the scene
- Sports participation
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- Figure 12: Italy: Proportion of population participating in sport or doing some physical activity, 1995-2003
- Figure 13: Italy: Sports and other physical activity participation by age, 1995 and 2000
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- Figure 14: Italy: Regular participants in sport, 1982-2003
- Figure 15: Italy: Participation in sporting activities, 2000
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- Figure 16: Italy: Participation in sporting activities, 2003
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- Figure 17: Italy: Participation in physical activities, 2003
- Figure 18: Italy: Frequency of taking particular types of exercise (times per week), 2003
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- Figure 19: Italy: Response to the statement ‘I do some form of sport or exercise at least once a week’, 2003
- Sports goods market value and trends
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- Figure 20: Italy: Consumer spending on sports goods, 1999-2004
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- Figure 21: Italy: Sports goods sales as % all retail sales, 1999-2005
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- Figure 22: Italy: Sports spending by product group, 2003
- Channels of distribution
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- Figure 23: Italy: Sports goods market, sales by distribution channel, 2004
- The Italian sports specialists sector
- Sector value and trends
- Outlet and enterprise data
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- Figure 24: Italy: Toys and sports retailers, performance of larger and smaller stores, 1995-2001
Leading Specialists
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- Figure 25: Italy: Leading sports specialists, 2003/04
- Market shares
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- Figure 26: Italy: Leading specialists’ market shares, 2004
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Prospects and Forecasts
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- Consumer recession
- Out of fashion
- Sports participation rising
- Sector structure to change
- Forecast
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- Figure 27: Italy: Sports goods spending, forecasts, 2004-10
- Figure 28: Italy: Spending on sports goods as % all retail sales, 2000-10
Company Profiles
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- Décathlon
- Market share
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- Figure 29: Décathlon: Sales as % of French sports retailers’ sales, 2000-04
- Figure 30: Décathlon: Sales as % of Spanish sports retailers’ sales, 2000-04
- Background
- History
- Ownership
- International expansion
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- Figure 31: Décathlon: International expansion record, 1986-2005
- Differentiation
- Financial data
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- Figure 32: Décathlon: Financial performance, 2000-04
- Slowdown in France?
- Impressive growth abroad
- Outlets
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- Figure 33: Décathlon: Outlet data, 2000-04
- Size
- Layout
- Services
- New formats
- Foreign activities
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- Figure 34: Décathlon: International store numbers, 2001-04
- Products
- Authoritative offer
- Own brand
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- Figure 35: Décathlon: Own label portfolio
- Design
- Production
- Communication
- Links with athletes
- Loyalty scheme
- Online presence
- Outlook
- Foot Locker (Europe)
- Background
- History
- International interests
- Portfolio of fascias
- Financial data
- Group
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- Figure 36: Foot Locker Inc: Group financial performance, 2001-05
- Home shopping
- Europe
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- Figure 37: Foot Locker Europe: Estimated sales, 2002-05
- Figure 38: Foot Locker Europe: Estimated sales by selected country, 2004/05
- UK
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- Figure 39: Foot Locker (UK) Limited: Financial performance, 1999-2003
- Europe disappoints in second quarter 2005/06
- Outlets
- Group
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- Figure 40: Foot Locker Inc: Outlet data, 2001-05
- Figure 41: Foot Locker: Outlet data by fascia, January 2005 and 2005/06 plans
- Europe
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- Figure 42: Foot Locker: European store numbers, 2003-05 and store targets
- UK
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- Figure 43: Foot Locker UK: Outlet data, 1999-2003
- Products
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- Figure 44: Foot Locker: Target group and product offer by fascia
- Home shopping
- Outlook
- Giacomelli Sport
- Background
- History and stock market listing
- Rescue
- Financial data
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- Figure 45: Giacomelli Sport: Financial performance, 2000-04 (e)
- Outlets
- Products
- Outlook
- INTERSPORT International Corporation
- Market share
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- Figure 46: Intersport: Sales as % of German sports retailers’ sales, 2001-04
- Figure 47: Intersport: Sales as % of French sports retailers’ sales, 2000-04
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- Figure 48: Intersport: Sales as % of Spanish sports retailers’ sales, 2002-04
- Background
- History
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- Figure 49: INTERSPORT: International expansion record
- Organisation
- Fascias
- Buying group benefits…
- …and disadvantages
- Financial data
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- Figure 50: INTERSPORT: Group sales performance, 2001-05
- Performance in selected European countries
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- Figure 51: INTERSPORT: Sales in selected countries, 2003
- Outlets
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- Figure 52: INTERSPORT: Outlet data, 2001-05
- Figure 53: INTERSPORT: European outlet data, 2000, 2002 and 2004
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- Figure 54: INTERSPORT France: Selected outlets, 2005
- Figure 55: INTERSPORT Austria: Outlets, 2004
- Products
- Local offer
- Sourcing
- Brands
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- Figure 56: INTERSPORT: Own label portfolio
- Communication
- Marketing
- Loyalty programmes
- Online presence
- Outlook
- Sport 2000 International
- Market share
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- Figure 57: Sport 2000: Sales as % of French sports retailers’ sales, 2000-04
- Background
- History
- Structure
- Expansion
- Other deals
- Key objectives
- Financial data
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- Figure 58: Sport 2000 International: Retail sales performance by country, 1999, 2002 and 2003
- Outlets
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- Figure 59: Sport 2000 International: Outlet data, 1999, 2002 and 2003/04
- Products
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- Figure 60: Sport 2000 International: Own-label portfolio
- Online presence
- Outlook
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