Sports Goods Retailing - Italy - September 2005

EXECUTIVE SUMMARY – ITALY
Market estimated to be worth nearly €4 billion
Low spend per capita
Sport unpopular
Lack of interest in sports fashion
Sport losing share of spending
Giacomelli pulls market down
Fragmented sector
Prospects weak
REPORT SCOPE AND TECHNICAL NOTES
 TECHNICAL NOTES
Financial definitions
Currencies
Figure 1: Exchange rates: National currencies against the Euro, 2002-04
Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2005
Other abbreviations
BACKGROUND DATA – ITALY
Population
Figure 3: Italy: Population trends, 2000-04
Figure 4: Italy: Population, by age group and sex, 2003
Figure 5: Italy: Households, by number of members, 1998-2003
Figure 6: Italy: Population, by region, 2001-03
Figure 7: Italy: Population of major cities, 2001-03
Economy
Figure 8: Italy: Gross domestic product, 1995-2004
Figure 9: Italy: Consumer prices, 1997-2004
Figure 10: Italy: Consumer expenditure, 1995-2004
Figure 11: Italy: Detailed breakdown of consumer expenditure, 2000-04
SPORTS GOODS RETAILING IN ITALY
 SETTING THE SCENE
 SPORTS PARTICIPATION
Figure 12: Italy: Proportion of population participating in sport or doing some physical activity, 1995-2003
Figure 13: Italy: Sports and other physical activity participation by age, 1995 and 2000
Figure 14: Italy: Regular participants in sport, 1982-2003
Figure 15: Italy: Participation in sporting activities, 2000
Figure 16: Italy: Participation in sporting activities, 2003
Figure 17: Italy: Participation in physical activities, 2003
Figure 18: Italy: Frequency of taking particular types of exercise (times per week), 2003
Figure 19: Italy: Response to the statement ‘I do some form of sport or exercise at least once a week’, 2003
 SPORTS GOODS MARKET VALUE AND TRENDS
Figure 20: Italy: Consumer spending on sports goods, 1999-2004
Figure 21: Italy: Sports goods sales as % all retail sales, 1999-2005
Figure 22: Italy: Sports spending by product group, 2003
 CHANNELS OF DISTRIBUTION
Figure 23: Italy: Sports goods market, sales by distribution channel, 2004
 THE ITALIAN SPORTS SPECIALISTS SECTOR
Sector value and trends
Outlet and enterprise data
Figure 24: Italy: Toys and sports retailers, performance of larger and smaller stores, 1995-2001
LEADING SPECIALISTS
Figure 25: Italy: Leading sports specialists, 2003/04
Market shares
Figure 26: Italy: Leading specialists’ market shares, 2004
PROSPECTS AND FORECASTS
Consumer recession
Out of fashion
Sports participation rising
Sector structure to change
Forecast
Figure 27: Italy: Sports goods spending, forecasts, 2004-10
Figure 28: Italy: Spending on sports goods as % all retail sales, 2000-10
COMPANY PROFILES
 DÉCATHLON
Market share
Figure 29: Décathlon: Sales as % of French sports retailers’ sales, 2000-04
Figure 30: Décathlon: Sales as % of Spanish sports retailers’ sales, 2000-04
Background
History
Ownership
International expansion
Figure 31: Décathlon: International expansion record, 1986-2005
Differentiation
Financial data
Figure 32: Décathlon: Financial performance, 2000-04
Slowdown in France?
Impressive growth abroad
Outlets
Figure 33: Décathlon: Outlet data, 2000-04
Size
Layout
Services
New formats
Foreign activities
Figure 34: Décathlon: International store numbers, 2001-04
Products
Authoritative offer
Own brand
Figure 35: Décathlon: Own label portfolio
Design
Production
Communication
Links with athletes
Loyalty scheme
Online presence
Outlook
 FOOT LOCKER (EUROPE)
Background
History
International interests
Portfolio of fascias
Financial data
Group
Figure 36: Foot Locker Inc: Group financial performance, 2001-05
Home shopping
Europe
Figure 37: Foot Locker Europe: Estimated sales, 2002-05
Figure 38: Foot Locker Europe: Estimated sales by selected country, 2004/05
UK
Figure 39: Foot Locker (UK) Limited: Financial performance, 1999-2003
Europe disappoints in second quarter 2005/06
Outlets
Group
Figure 40: Foot Locker Inc: Outlet data, 2001-05
Figure 41: Foot Locker: Outlet data by fascia, January 2005 and 2005/06 plans
Europe
Figure 42: Foot Locker: European store numbers, 2003-05 and store targets
UK
Figure 43: Foot Locker UK: Outlet data, 1999-2003
Products
Figure 44: Foot Locker: Target group and product offer by fascia
Home shopping
Outlook
 GIACOMELLI SPORT
Background
History and stock market listing
Rescue
Financial data
Figure 45: Giacomelli Sport: Financial performance, 2000-04 (e)
Outlets
Products
Outlook
 INTERSPORT INTERNATIONAL CORPORATION
Market share
Figure 46: Intersport: Sales as % of German sports retailers’ sales, 2001-04
Figure 47: Intersport: Sales as % of French sports retailers’ sales, 2000-04
Figure 48: Intersport: Sales as % of Spanish sports retailers’ sales, 2002-04
Background
History
Figure 49: INTERSPORT: International expansion record
Organisation
Fascias
Buying group benefits…
…and disadvantages
Financial data
Figure 50: INTERSPORT: Group sales performance, 2001-05
Performance in selected European countries
Figure 51: INTERSPORT: Sales in selected countries, 2003
Outlets
Figure 52: INTERSPORT: Outlet data, 2001-05
Figure 53: INTERSPORT: European outlet data, 2000, 2002 and 2004
Figure 54: INTERSPORT France: Selected outlets, 2005
Figure 55: INTERSPORT Austria: Outlets, 2004
Products
Local offer
Sourcing
Brands
Figure 56: INTERSPORT: Own label portfolio
Communication
Marketing
Loyalty programmes
Online presence
Outlook
 SPORT 2000 INTERNATIONAL
Market share
Figure 57: Sport 2000: Sales as % of French sports retailers’ sales, 2000-04
Background
History
Structure
Expansion
Other deals
Key objectives
Financial data
Figure 58: Sport 2000 International: Retail sales performance by country, 1999, 2002 and 2003
Outlets
Figure 59: Sport 2000 International: Outlet data, 1999, 2002 and 2003/04
Products
Figure 60: Sport 2000 International: Own-label portfolio
Online presence
Outlook