Table of Contents
Introduction & Abbreviations
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- Introduction
- Other relevant reports
- Definition
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- Figure 1: Methodology for calculating the size of the healthy snacks market, 2004
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Moderate growth market fueled by healthier eating and convenience trends
- High protein categories responsible for market growth
- Manufacturers with diverse portfolios lead the market
- Shift in advertising towards better-for-you offerings
- The healthy snacks consumer
- Future sales of healthy snacks forecast to be mildly positive
Market Drivers
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- Growing incidence of obesity and diabetes
- Shift from “low-carb” to “right carbs”
- Convenience trend
- Aging population
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- Figure 2: U.S. population, by age, 2005 and 2010
- Government action
- Restrictions on advertising to children looming
- Advances in technology
Market Size and Trends
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- Market Size
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- Figure 3: Total U.S. FDM and natural food store sales of healthy snacks*, at current and constant prices, 2002-2004
- Wal-Mart estimated sales of healthy snacks
- Market trends
- New product launch trends (GNPD)
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- Figure 4: Healthy snack new product introductions, 2002-2005
Market Segmentation
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- Overview
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- Figure 5: FDM sales of healthy snacks*, segmented by type, 2002 and 2004
- Crackers
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- Figure 6: Sales of crackers, at current and constant prices, 2002-2004
- Cheese
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- Figure 7: FDM sales of cheese eaten as snacks, at current and constant prices, 2002-2004
- Yogurt
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- Figure 8: FDM sales of yogurt eaten as healthy snack, at current and constant prices, 2002-2004
- Nuts & seeds
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- Figure 9: FDM sales of packaged nuts & seeds, at current and constant prices, 2002-2004
- Cereal
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- Figure 10: FDM sales of RTE cereal eaten as a healthy snack, at current and constant prices, 1999-2004
- Snack bars (energy, cereal and diet)
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- Figure 11: FDM sales of energy, cereal and diet bars eaten as snacks, at current and constant prices, 2002-2004
- Dried fruit and fruit snacks
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- Figure 12: FDM sales of dried fruit and fruit snacks, at current and constant prices, 2002-2004
- Popcorn
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- Figure 13: FDM sales of packaged popcorn, at current and constant prices, 2002-2004
- Better-for-you chips and cheese snacks
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- Figure 14: FDM sales of better-for-you chips and cheese snacks, at current and constant prices, 2002-2004
- Pretzels
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- Figure 15: FDM sales of packaged pretzels, at current and constant prices, 2002-2004
- Trail mix
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- Figure 16: FDM sales of packaged trail mix, at current and constant prices, 2002-2004
- Rice cakes
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- Figure 17: FDM sales of rice cakes, at current and constant prices, 2002-2004
- Fresh fruits and vegetables
Supply Structure
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- Overview
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- Figure 18: Manufacturer FDM sales of healthy snacks* in the U.S., 2002 and 2004
- Major manufacturers and brands
- PepsiCo, Inc.
- Kraft Foods, Inc.
- General Mills, Inc.
- Kellogg Company
- Other suppliers
- Atkins Nutritional, Inc.
- Clif Bar, Inc.
- Dannon Company, Inc.
- McKee Foods Corporation
- Nestlé
- Pepperidge Farm
- Procter & Gamble
- Snyder’s of Hanover
- Stonyfield Farm, Inc.
- Unilever
- Wise Foods Inc.
Advertising and Promotion
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- Overview
- Companies & brands
- PepsiCo, Inc.
- Kraft Foods, Inc.
- General Mills, Inc.
- Kellogg Company
- Industry-funded campaigns
- Government programs
Retail Distribution
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- Introduction
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- Figure 19: U.S. retail sales of healthy snacks, by channel, 2002 and 2004
- Supermarkets
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- Figure 20: U.S. supermarket sales of healthy snacks, at current and constant prices, 2002-2004
- Mass merchandisers and clubs
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- Figure 21: U.S. mass merchandiser and club store sales of healthy snacks, at current and constant prices, 2002-2004
- Drug stores
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- Figure 22: U.S. drug store sales of healthy snacks, at current and constant prices, 2002-2004
- Natural food stores
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- Figure 23: U.S. natural food store sales of healthy snacks, at current and constant prices, 2002-2004
- Convenience stores
The Consumer
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- Introduction
- Foods eaten as “healthy snacks”
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- Figure 24: Foods eaten as healthy snacks, June 2005
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- Figure 25: Foods eaten as healthy snacks, by gender, June 2005
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- Figure 26: Foods eaten as healthy snacks, by age, June 2005
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- Figure 27: Foods eaten as healthy snacks, by income, June 2005
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- Figure 28: Foods eaten as healthy snacks, by race/ethnicity, June 2005
- Frequency of healthy snack consumption
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- Figure 29: Frequency of healthy snack consumption, by age, May 2005
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- Figure 30: Graph: Frequency of healthy snack consumption, by age, May 2005
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- Figure 31: Frequency of healthy snack consumption, by race and income, May 2005
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- Figure 32: Graph: Frequency of healthy snack consumption, by income, May 2005
- Benefits sought in a healthy snack
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- Figure 33: Benefits consumers seek in healthy snacks, May 2005
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- Figure 34: Benefits consumers seek in healthy snacks, by gender, May 2005
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- Figure 35: Benefits consumers seek in healthy snacks, by age, May 2005
- Attitudes towards nutrition and healthy snacking
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- Figure 36: Attitudes towards nutrition and healthy snacking, January-September 2004
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- Figure 37: Attitudes towards nutrition and healthy snacking, by gender, January-September 2004
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- Figure 38: Attitudes towards nutrition and healthy snacking, by race/ethnicity, January-September 2004
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- Figure 39: Attitudes towards nutrition and healthy snacking, by age, January-September 2004
- Summary
Future and Forecast
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- Future trends
- More “better-for-you” products, but with a new focus
- New 2005 U.S. Dietary Guidelines give boost to healthy snacks
- Manufacturers continue to embrace healthy snacking
- Continued distribution growth
- Market forecast
- Healthy snacks
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- Figure 40: Forecast of total U.S. FDM and natural food store sales of healthy snacks, at current and constant prices, 2004-2006
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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