Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- Lifestage and Special Groups
- ACORN
- Abbreviations
Premier Insight
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- Customer targeting
- Customer value
- Finding places to bet
- No time for gambling
Summary of Key Report Findings
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- The Gambling Bill
- Net expenditure up by 80%
- William Hill the market leader
- Betting shops remain the most popular method of betting
- Betting on the horses dominates
- Future growth – organic or acquisition
Market Factors
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- Economic factors
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- Figure 1: Trends in personal disposable income and consumer expenditure, 2000-10
- Demographic factors
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- Figure 2: Trends in the age structure of the UK population, by gender, 2000-10
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- Figure 3: Forecast adult population trends, by socio-economic group, 2000-10
- Lifestage
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- Figure 4: Forecast adult population trends, by lifestage, 2000-10
- Interest in sports
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- Figure 5: Interest in selected named sports/pastimes among UK adults, 2001-04
- Cable/satellite television penetration
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- Figure 6: Penetration of UK multichannel households, by platform, 2001-04
- Growth of television sports programming
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- Figure 7: Television coverage of individual sports, 2002 and 2004
- At The Races and Racing UK
- Newspaper circulation
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- Figure 8: Average net circulation of tabloid and mid-market daily national newspapers, May 2005
- The Gambling Bill
- Gambling Commission
- Irregular betting patterns
Market Size and Trends
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- Figure 9: Stakes, prizes and net expenditure through betting offices*, 2000-05
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- Figure 10: Stakes, prizes and net expenditure indices through betting offices*, 2000-05
- Fixed Odds Betting Terminals
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The Supply Structure
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- Figure 11: Number of betting shops in the UK, 2000-05
- Leading operators
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- Figure 12: Leading bookmakers, by number of outlets, 2000-04
- Company profiles
- Ladbrokes
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- Figure 13: Hilton plc, 2003 and 2004
- William Hill
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- Figure 14: William Hill plc, 2003 and 2004
- Coral
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- Figure 15: Coral Racing Limited, 2003 and 2004
- Stanley
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- Figure 16: Stanley Leisure plc, 2003 and 2004
- Tote
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- Figure 17: Tote Bookmakers Limited, 2003 and 2004
- Other operators
- Done Brothers
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- Figure 18: Done Brothers (Cash Betting) Limited, 2003 and 2004
- Paddy Power
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- Figure 19: Paddy Power plc, 2003 and 2004
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The Consumer
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- Where bets are placed
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- Figure 20: Where bet has been placed, May 2005
- Who places the bet
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- Figure 21: All bettors, betting shops and lapsed bettors, by gender, age, socio-economic group, marital and working status, May 2005
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- Figure 22: All bettors, betting shops and lapsed bettors, by region and ACORN categories, May 2005
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- Figure 23: All bettors, betting shops and lapsed bettors, by detailed lifestage groups, May 2005
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- Figure 24: All bettors, betting shops and lapsed bettors, by media usage, commercial TV viewing, daily and Sunday newspaper readership and supermarket usage and, May 2005
- Bets placed by methods used
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- Figure 25: Where bet has been placed, by other methods, May 2005
The Consumer – Where Bets Placed: Detailed Demographics
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- Figure 26: Where bet has been placed, by gender, age, socio-economic group, marital and working status, May 2005
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- Figure 27: Where bet has been placed, by region, May 2005
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- Figure 28: Where bet has been placed, by detailed lifestage groups, May 2005
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- Figure 29: Where bet has been placed, by media usage, commercial TV viewing, daily and Sunday newspaper readership and supermarket usage, May 2005
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Consumer Attitudes and Targeting Opportunities
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- Type of betting
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- Figure 30: Regular and occasional betting, by what bet on, May 2005
- Type of bet by betting method used
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- Figure 31: What punters bet on, by where and how bet placed, May 2005
- Sources of information
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- Figure 32: Where used to get betting information, May 2005
- Betting method used by sources of information
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- Figure 33: Where and how bet placed, by where used to get betting information, May 2005
- Type of bet by sources of information
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- Figure 34: What bet on, by where used to get betting information, May 2005
- Attitudes towards betting shops
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- Figure 35: Attitudes towards betting shops, May 2005
- Exclusive positive and negative attitudes
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- Figure 36: Positive and negative attitudinal responses to statements about betting shops, May 2005
- Attitudes towards betting shops by betting method used
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- Figure 37: Attitudes towards betting shops, by where and how bet placed, May 2005
- Attitudes towards betting shops by sources of information
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- Figure 38: Attitudes towards betting, by where used to get betting information, May 2005
- Betting shop target groups
- Fans (24% of the sample or 11.2 million adults aged 18+)
- Content (35% of the sample or 16.3 million adults aged 18+)
- Apathetic (41% of the sample or 19.1 million adults aged 18+)
- Betting target groups by demographics
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- Figure 39: Betting shop target groups, by gender, age, socio-economic group, marital and working status, May 2005
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- Figure 40: Betting shop target groups, by region and ACORN categories, May 2005
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- Figure 41: Betting shop target groups, by detailed lifestage groups, May 2005
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- Figure 42: Betting shop target groups, by media usage, commercial TV viewing, daily and Sunday newspaper readership and supermarket usage, May 2005
- Betting shop target groups by type of bet on a regular basis
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- Figure 43: Betting shop target groups, by regular bets placed, May 2005
- Betting shop target groups by how/where bet placed
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- Figure 44: Betting shop target groups, by how/where bet placed, May 2005
- Betting shop target groups by how betting information was gathered
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- Figure 45: Betting shop target groups, by where betting information gathered, May 2005
The Consumer – Regular Bettors: Detailed Demographics
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- Figure 46: Regular bettors, by sport, by gender, age, socio-economic group, marital and working status, May 2005
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- Figure 47: Regular bettors, by sport, by region and ACORN categories, May 2005
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- Figure 48: Regular bettors, by sport, by detailed lifestage groups, May 2005
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- Figure 49: Regular bettors, by sport, by media usage, commercial TV viewing, daily and Sunday newspaper readership and supermarket usage, May 2005
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The Future
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- The Impact of the Gambling Bill
- Fixed Odds Betting Terminals
- Ladbrokes vs William Hill
- When and where?
Forecast
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- Figure 50: Forecast of net expenditure on betting through betting offices*, 2005-10
- Remote Gambling – how big a threat?
- Factors incorporated in the forecast
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