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Betting Shops - UK - July 2005

INTRODUCTION AND ABBREVIATIONS
Definition
Consumer research
Lifestage and Special Groups
ACORN
 ABBREVIATIONS
PREMIER INSIGHT
Customer targeting
Customer value
Finding places to bet
No time for gambling
SUMMARY OF KEY REPORT FINDINGS
The Gambling Bill
Net expenditure up by 80%
William Hill the market leader
Betting shops remain the most popular method of betting
Betting on the horses dominates
Future growth – organic or acquisition
MARKET FACTORS
Economic factors
Figure 1: Trends in personal disposable income and consumer expenditure, 2000-10
Demographic factors
Figure 2: Trends in the age structure of the UK population, by gender, 2000-10
Figure 3: Forecast adult population trends, by socio-economic group, 2000-10
Lifestage
Figure 4: Forecast adult population trends, by lifestage, 2000-10
Interest in sports
Figure 5: Interest in selected named sports/pastimes among UK adults, 2001-04
Cable/satellite television penetration
Figure 6: Penetration of UK multichannel households, by platform, 2001-04
Growth of television sports programming
Figure 7: Television coverage of individual sports, 2002 and 2004
At The Races and Racing UK
Newspaper circulation
Figure 8: Average net circulation of tabloid and mid-market daily national newspapers, May 2005
The Gambling Bill
Gambling Commission
Irregular betting patterns
MARKET SIZE AND TRENDS
Figure 9: Stakes, prizes and net expenditure through betting offices*, 2000-05
Figure 10: Stakes, prizes and net expenditure indices through betting offices*, 2000-05
Fixed Odds Betting Terminals
THE SUPPLY STRUCTURE
Figure 11: Number of betting shops in the UK, 2000-05
Leading operators
Figure 12: Leading bookmakers, by number of outlets, 2000-04
 COMPANY PROFILES
Ladbrokes
Figure 13: Hilton plc, 2003 and 2004
William Hill
Figure 14: William Hill plc, 2003 and 2004
Coral
Figure 15: Coral Racing Limited, 2003 and 2004
Stanley
Figure 16: Stanley Leisure plc, 2003 and 2004
Tote
Figure 17: Tote Bookmakers Limited, 2003 and 2004
 OTHER OPERATORS
Done Brothers
Figure 18: Done Brothers (Cash Betting) Limited, 2003 and 2004
Paddy Power
Figure 19: Paddy Power plc, 2003 and 2004
THE CONSUMER
Where bets are placed
Figure 20: Where bet has been placed, May 2005
Who places the bet
Figure 21: All bettors, betting shops and lapsed bettors, by gender, age, socio-economic group, marital and working status, May 2005
Figure 22: All bettors, betting shops and lapsed bettors, by region and ACORN categories, May 2005
Figure 23: All bettors, betting shops and lapsed bettors, by detailed lifestage groups, May 2005
Figure 24: All bettors, betting shops and lapsed bettors, by media usage, commercial TV viewing, daily and Sunday newspaper readership and supermarket usage and, May 2005
Bets placed by methods used
Figure 25: Where bet has been placed, by other methods, May 2005
THE CONSUMER – WHERE BETS PLACED: DETAILED DEMOGRAPHICS
Figure 26: Where bet has been placed, by gender, age, socio-economic group, marital and working status, May 2005
Figure 27: Where bet has been placed, by region, May 2005
Figure 28: Where bet has been placed, by detailed lifestage groups, May 2005
Figure 29: Where bet has been placed, by media usage, commercial TV viewing, daily and Sunday newspaper readership and supermarket usage, May 2005
CONSUMER ATTITUDES AND TARGETING OPPORTUNITIES
Type of betting
Figure 30: Regular and occasional betting, by what bet on, May 2005
Type of bet by betting method used
Figure 31: What punters bet on, by where and how bet placed, May 2005
Sources of information
Figure 32: Where used to get betting information, May 2005
Betting method used by sources of information
Figure 33: Where and how bet placed, by where used to get betting information, May 2005
Type of bet by sources of information
Figure 34: What bet on, by where used to get betting information, May 2005
Attitudes towards betting shops
Figure 35: Attitudes towards betting shops, May 2005
Exclusive positive and negative attitudes
Figure 36: Positive and negative attitudinal responses to statements about betting shops, May 2005
Attitudes towards betting shops by betting method used
Figure 37: Attitudes towards betting shops, by where and how bet placed, May 2005
Attitudes towards betting shops by sources of information
Figure 38: Attitudes towards betting, by where used to get betting information, May 2005
 BETTING SHOP TARGET GROUPS
Fans (24% of the sample or 11.2 million adults aged 18+)
Content (35% of the sample or 16.3 million adults aged 18+)
Apathetic (41% of the sample or 19.1 million adults aged 18+)
Betting target groups by demographics
Figure 39: Betting shop target groups, by gender, age, socio-economic group, marital and working status, May 2005
Figure 40: Betting shop target groups, by region and ACORN categories, May 2005
Figure 41: Betting shop target groups, by detailed lifestage groups, May 2005
Figure 42: Betting shop target groups, by media usage, commercial TV viewing, daily and Sunday newspaper readership and supermarket usage, May 2005
Betting shop target groups by type of bet on a regular basis
Figure 43: Betting shop target groups, by regular bets placed, May 2005
Betting shop target groups by how/where bet placed
Figure 44: Betting shop target groups, by how/where bet placed, May 2005
Betting shop target groups by how betting information was gathered
Figure 45: Betting shop target groups, by where betting information gathered, May 2005
THE CONSUMER – REGULAR BETTORS: DETAILED DEMOGRAPHICS
Figure 46: Regular bettors, by sport, by gender, age, socio-economic group, marital and working status, May 2005
Figure 47: Regular bettors, by sport, by region and ACORN categories, May 2005
Figure 48: Regular bettors, by sport, by detailed lifestage groups, May 2005
Figure 49: Regular bettors, by sport, by media usage, commercial TV viewing, daily and Sunday newspaper readership and supermarket usage, May 2005
THE FUTURE
The Impact of the Gambling Bill
Fixed Odds Betting Terminals
Ladbrokes vs William Hill
When and where?
FORECAST
Figure 50: Forecast of net expenditure on betting through betting offices*, 2005-10
Remote Gambling – how big a threat?
Factors incorporated in the forecast

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