Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Deodorants, skincare responsible for most market growth
- Skincare segment soars
- Wide range of suppliers
- Advertising dissociates from femininity, emphasizes innovation
- Expansion of male grooming still limited
- Future growth depends on a range of factors
- More manufacturers in skincare
- Untested categories
- Packaging offers new products a way into men’s medicine cabinets
- Sales increases forecast for skincare segment
Market Drivers
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- Growing younger generations determine sales
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- Figure 1: Male population, by age, 2000-2010
- Impact of relationships
- The impact of the single male
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- Figure 2: single men by age and gender, 2003
- The impact of/on the attached male
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- Figure 3: Married men by age and gender, 2003
- The impact of reality and makeover shows
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- Figure 4: The impact of culture and workplace on the importance of looking young, by gender, January 2004
Market Size and Trends
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- Figure 5: Total FDM retail sales of men’s toiletries, at current and constant prices, 2000-2005
- Figure 6: Graph: Total FDM retail sales of men’s toiletries, at current and constant prices, 2000-2005
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Market Segmentation
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- Overview
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- Figure 7: FDM sales of men’s toiletries, segmented by type, 2003 & 2005
- Figure 8: Graph: FDM sales of men’s toiletries, segmented by type, 2005
- Deodorants and antiperspirants
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- Figure 9: FDM sales of men’s deodorants and antiperspirants, at current and constant prices, 2002-2005
- Haircare
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- Figure 10: FDM sales of men’s haircare products, at current and constant prices, 2002-2005
- Shaving cream
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- Figure 11: FDM sales of men’s shaving cream products, at current and constant prices, 2002-2005
- Skincare
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- Figure 12: FDM sales of men’s skincare products, at current and constant prices, 2002-2005
Supply Structure
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- FDM sales by manufacturer
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- Figure 13: Manufacturer FDM sales of men’s toiletries in the U.S., 2003 & 2004
- Deodorants and antiperspirants
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- Figure 14: Manufacturer brand FDM sales of men’s deodorants and antiperspirants in the U.S., 2003 & 2004
- Haircare
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- Figure 15: Manufacturer FDM sales of men’s haircare products in the U.S., 2003 & 2004
- Hair coloring
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- Figure 16: Manufacturer brand FDM sales of men’s hair coloring products in the U.S., 2003 & 2004
- Hair restoratives
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- Figure 17: Manufacturer brand FDM sales of men’s hair restorative products in the U.S., 2003 & 2004
- Hair styling
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- Figure 18: Manufacturer brand FDM sales of men’s hair styling products in the U.S., 2003 & 2004
- Hairspray
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- Figure 19: Manufacturer brand FDM sales of men’s hairspray products in the U.S., 2003 & 2004
- Shaving cream
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- Figure 20: Manufacturer brand FDM sales of men’s shaving cream products in the U.S., 2003 & 2004
- Skincare
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- Figure 21: Manufacturer brand FDM sales of men’s skincare products in the U.S., 2003 & 2004
- Company profiles
- The Gillette Company
- Procter & Gamble
- Unilever
- Colgate
- Combe, Inc.
- S.C. Johnson & Son
- Other companies
Advertising and Promotion
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- Introduction
- The Gillette Company
- Procter & Gamble
- Unilever
- Combe, Inc.
Retail Distribution
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- Introduction
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- Figure 22: U.S. FDM retail sales of men’s toiletries, by channel, 2003 & 2005
- Supermarkets
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- Figure 23: U.S. supermarket sales of men’s toiletries, at current and constant prices, 2002-2005
- Drug stores
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- Figure 24: U.S. drug store sales of men’s toiletries, at current and constant prices, 2002-2005
- Mass merchandisers and clubs
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- Figure 25: U.S. mass merchandiser and club store sales of men’s toiletries, at current and constant prices, 2002-2005
The Consumer
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- Introduction
- Overview of product usage
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- Figure 26: Usage of men’s toiletries, by product type, January 2004 – September 2004
- Use of shaving cream or gel
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- Figure 27: Usage of shaving cream or gel, by age, January 2004 – September 2004
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- Figure 28: Usage of shaving cream or gel, by race/ethnicity, January 2004 – September 2004
- Specific shaving creams or gel products used
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- Figure 29: Brand usage of shaving cream or gel, January 2004 – September 2004
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- Figure 30: Brand usage of shaving cream or gel, by age, January 2004 – September 2004
- Frequency of usage of shaving creams or gels
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- Figure 31: Frequency of usage of shaving cream or gel, January 2004 – September 2004
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- Figure 32: Frequency of usage of shaving cream or gel, by age, January 2004 – September 2004
- Use of hair styling products
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- Figure 33: Usage of hair styling products, by age, January 2004 – September 2004
- Preferred types of hair styling products
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- Figure 34: Type of hair styling products used, January 2004 – September 2004
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- Figure 35: Type of hair styling products used, by age, January 2004 – September 2004
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- Figure 36: Type of hair styling products used, by race/ethnicity, January 2004 – September 2004
- Usage frequency of hair styling products
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- Figure 37: Frequency of hair styling products usage by type, January 2004 – September 2004
- Types of facial cleansing and medicated products used
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- Figure 38: Type of facial cleansing and medicated products used, January 2004 – September 2004
- Reasons for use of facial cleansing and medicated products
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- Figure 39: Reason for using facial cleansing or medicated products, January 2004 – September 2004
- Frequency usage of deodorants and antiperspirants
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- Figure 40: Frequency of deodorant or antiperspirant usage, January 2004 – September 2004
- Skincare brands preferred
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- Figure 41: Brands of moisturizer, cream or lotion used, January 2004 – September 2004
- Attitudes towards grooming and personal care products
- Attitudes to changing appearance and trying new products
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- Figure 42: Attitudes towards grooming and personal care products, May 2005
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- Figure 43: Attitudes towards grooming and personal care products, May 2005
- Factors influencing likelihood of trying a new grooming product
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- Figure 44: Factors influencing trial of grooming products, May 2005
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- Figure 45: Factors influencing trial of grooming products, by age, May 2005
- Summary
Future and Forecast
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- Future trends
- More manufacturers enter the market
- Men become more concerned with looking young
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- Figure 46: Attitudes toward looking young, by gender, January 2004
- Ideas for untapped categories
- Product combination packaging
- MARKET FORECAST
- Men’s toiletries
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- Figure 47: Forecast of total U.S. FDM sales of men’s toiletries, at current and constant prices, 2005-2008
- Deodorants and antiperspirants
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- Figure 48: Forecast of U.S. FDM sales of men’s deodorants and antiperspirants, at current and constant prices, 2005-2008
- Haircare products
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- Figure 49: Forecast of U.S. FDM sales of men’s haircare products, at current and constant prices, 2005-2008
- Shaving cream products
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- Figure 50: Forecast of U.S. FDM sales of men’s shaving cream products, at current and constant prices, 2005-2008
- Skincare products
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- Figure 51: Forecast of U.S. FDM sales of men’s skincare products, at current and constant prices, 2005-2008
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- HIS Bioelements: Pre-shave Cleanser
- Comfort Zone: Man Space Splash Performer Cleansing Gel
- Aussie Nad’s: No-Heat Hair Removal Kit for Men
- Rite-Aid: Ultimate Surge Men’s Deodorant Body Spray
- Unilever: Suave for Men Extreme Hold Sport Gel
- Menscience Androceuticals: Ultralight Eye Rescue Formula
- Combe: Aqua Velva Ice Balm Total Face Fitness After Shave
- Beiersdorf: Nivea for Men Revitalizing Eye Cream Q10
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