Non-alcoholic Beverages: The Consumer - US - August 2006
Non-alcoholic Beverages: The Consumer - US - August 2006

In this report, Mintel examines consumption of non-alcoholic beverages, including motivating factors that play a role in the purchase of a new beverage. Mintel analyzed health perception toward various non-alcoholic beverages. According to Mintel findings, calorific beverages such as regular carbonated beverages and whole milk are perceived to be less healthy than the low-cal alternatives, reinforcing the importance of obesity issue in choosing a beverage.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations

Other

Introduction and Abbreviations
Summary of Consumer Behavior and Attitudes
Personal and Household Consumption
Purchase Behavior, Sources and Attitudes Towards CSDs