Table of Contents
Introduction and Abbreviations
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- - Telecommunications Retailing – UK, Retail Intelligence, May 2004
- Definitions
- Geographical, national and regional definitions
- Conversion factors
- BMRB Target Group Index sample sizes
- Abbreviations
Executive Summary
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- Buoyant market growth
- Pre-paid services leading the way
- Dependence on youthful consumers
- Technology driving the market forward
- Future profitability determined by data
- An effective duopoly in RoI?
- Distribution channels evolving
- Health concerns ignored
- Will revenue from voice channels fall in the future?
Market Drivers
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- Economic performance
- Republic of Ireland
- GDP
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- Figure 1: GDP at current and constant market prices, RoI, 1996-2004
- Disposable income, personal consumption and national savings
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- Figure 2: Economic indicators, RoI, 1996-2004
- Outlook
- Northern Ireland
- GDP
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- Figure 3: Economic indicators, Northern Ireland and United Kingdom, 1996-2004
- Consumer expenditure
- Outlook
- Population
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- Figure 4: Trends and projections in the RoI population, by age group, 1999, 2004 and 2009
- Figure 5: Percentage changes in population in RoI, by demographics, 1999-2004 and 2004-09
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- Figure 6: Trends and projections in the NI population, by age group, 1999, 2004 and 2009
- Figure 7: Percentage changes in population in NI by demographic, 1999-2004 and 2004-09
- Employment
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- Figure 8: Trends in the labour force, RoI and NI, 1999-2004
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- Figure 9: European unemployment rates, 3rd Quarter, 2004
- Socio-economic breakdown
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- Figure 10: Socio-economic breakdown of the population, RoI, 1998, 2001 and 2003
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- Figure 11: Socio-economic breakdown of the population, NI, 1998, 2001 and 2003
- European mobile phone subscription rates
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- Figure 12: Number of mobile phone subscriptions, and cost of calls, EU, UK and Ireland, 1998, 2002/03
- Industry regulation
- European Commission endorses ComReg’s call for competition
- Mobile Number Portability
- Virtual mobile operators
- Information Ireland?
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- Figure 13: Ownership of bank accounts, NI and RoI, 2001 and 2004
- Health concerns
- Theft and insurance
Market Size
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- Figure 14: Annual mobile phone expenditure, RoI and NI, 2000-04
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Market Segmentation
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- Types of user
- Business mobile phone users
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- Figure 15: Business mobile phone sector value, NI and RoI, 2000-04
- Personal mobile phone users
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- Figure 16: Personal mobile phone sector value, NI and RoI, 2000-04
- The youth sector
- Emergency and off-peak mobile users
- Technically savvy mobile users
- Pre-paid mobile phones
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- Figure 17: Expenditure on pre-paid mobile phone packages, RoI and NI, 2000-04
- Monthly subscriptions
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- Figure 18: Annual value of monthly subscriptions, NI and RoI, 2000-04
- Figure 19: Percentage of pre-paid vs post-paid mobile phone packages ownership in SMEs, RoI, 2001-04
- Data
- Text messaging
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- Figure 20: Number of text messages sent, RoI and NI, 2000-05
Supply Structure
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- Ancillary services
- Mobile phone network market share in RoI
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- Figure 21: Mobile phone network operators share of retail revenue, RoI, 2004
- Mobile phone network market share in the UK
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- Figure 22: Mobile phone network operators share of retail revenue, UK, 2004
- RoI operating environment
- Network overcharging
- Imminent arrival of MVNOs
- Republic of Ireland Mobile Network Operators
- Vodafone
- O2
- Meteor
- Northern Ireland/UK Mobile Network Operators
- Vodafone
- Orange
- O2
- T-Mobile
- 3
Distribution
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- Figure 23: Number of mobile phone retailers by outlet, RoI and NI, 2002-03
- Specialist multiples
- MNO retail arms
- Other stores
- Online retailing
- Pre-paid call credit
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Marketing and Media
Technology
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- 2G and 2.5G network coverage
- Inadvertent cross-border roaming
- Improved RoI coverage
- 3G technology and network coverage
The Consumer
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- Household ownership of mobile phones
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- Figure 26: Percentage of households with at least one mobile phone, NI and RoI, 2004
- Personal ownership of mobile phones
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- Figure 27: People who personally own a mobile phone, NI and RoI, 2004
- Expenditure
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- Figure 30: Amount spent per month on mobile phone services, RoI, 2004
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- Figure 31: Amount spent per month on mobile phone services, NI, 2004
- Duration of connection
- Personal or business use
- Usage of mobile phone features
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- Figure 36: Features that mobile phone users have and use, RoI, 2004
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- Figure 37: Additional features that mobile phone users have and use, NI, 2004
The Future
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- Pre-paid growth to decelerate
- Falling voice revenues
- Are Irish consumers ready for 3G?
- MVNOs
- All-Ireland tariffs
Forecast
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- Figure 38: Forecast of mobile phone expenditure, at current prices, RoI, 2004-09
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- Figure 39: Forecast of mobile phone expenditure, at current prices, NI, 2004-09
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