Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
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- Growing market fueled by product innovation
- Dominated by two big suppliers
- Frozen pizza driving growth
- Channel shift from supermarkets to value and easy in-and-out formats
- Increased investment in advertising
- Packaged pizza—a consumer staple
- Future of packaged pizza looks healthier
- Forecast
Market Drivers
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- Restaurant influence
- Pizza standard of identity rescinded
- Low-carbohydrate diet trend
- Competition from other types of pizza
- Pizzerias
- Supermarket take-and-bake
- Frozen snacks
- Families with children and older adults
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- Figure 1: U.S. population, by kids and teens and by age, 2000-2010
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- Figure 2: U.S. population, by age, 2000-2010
- Consumers seeking convenience
Market Size & Trends
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- Figure 3: FDM sales of packaged pizza, at current and constant prices, 1999-2004
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- Figure 4: Graph: Trends in FDM sales of packaged pizza, at current and constant prices, 1999-2004
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Market Segmentation
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- Overview
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- Figure 5: FDM sales of packaged pizza, by type, 2002 & 2004
- Frozen pizza products
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- Figure 6: FDM sales of frozen pizza products, 1999-2004
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- Figure 7: Average price per pound of frozen pizza, 1999-2004
- Refrigerated pizza
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- Figure 8: FDM sales of refrigerated pizza, 1999-2004
- Shelf-stable pizza products
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- Figure 9: Sales of shelf-stable pizza, 1999-2004
Supply Structure
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- Manufacturer and brand sales by segment
- Overview
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- Figure 10: FDM sales of packaged pizza, by manufacturer, 2002 & 2004
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- Figure 11: Graph: FDM sales of pizza products, by manufacturer, 2004
- Frozen Pizza
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- Figure 12: FDM sales of frozen pizza products, by manufacturer and brand, 2002 & 2004
- Refrigerated Pizza
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- Figure 13: FDM sales of refrigerated pizza products, by manufacturer and brand, 2002 & 2004
- Company profiles
- Kraft Foods Inc.
- The Schwan Food Company
- General Mills
- Nestlé USA
- ConAgra Foods
- Pinnacle Foods, Inc.
- Unilever Bestfoods North America
- Del Monte Foods
- Other suppliers
- Private label
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- Figure 14: Private-label FDM sales of packaged pizza, 1999-2004
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- Figure 15: Private-label FDM sales of packaged pizza, by type, 2002 & 2004
Advertising & Promotion
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- Introduction
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- Figure 16: Media expenditures for selected packaged pizza brands, 2001-2003
- Major companies and brands
- Kraft
- The Schwan Food Company
- Retail promotion
- Industry promotion
Retail Distribution
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- Introduction
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- Figure 17: FDM sales of packaged pizza, by channel, 2002 & 2004
- Supermarkets
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- Figure 18: U.S. supermarket sales of packaged pizza, 1999-2004
- Mass merchandisers and clubs
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- Figure 19: U.S. mass merchandiser and club store sales of packaged pizza, 1999-2004
- Drug stores
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- Figure 20: U.S. drugstore sales of packaged pizza, 1999-2004
- Convenience stores
- Dollar stores
- Vending machines
The Consumer
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- Introduction
- Household consumption of frozen pizza and pizza sauce/crust
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- Figure 21: Household consumption of frozen pizza and pizza sauce/crust, May 2003-April 2004
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- Figure 22: Household consumption of frozen pizza and pizza sauce/crust, by age of head of household, May 2003-April 2004
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- Figure 23: Household consumption of frozen pizza and pizza sauce/crust, by presence of children, May 2003-April 2004
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- Figure 24: Household consumption of frozen pizza and pizza sauce/crust, by race/ethnicity, May 2003-April 2004
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- Figure 25: Household consumption of frozen pizza and pizza sauce/crust, by region, May 2003-April 2004
- Volume of frozen pizzas eaten by adults, teens, and kids
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- Figure 26: Volume of frozen pizza eaten in the past month, May 2003-April 2004
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- Figure 27: Volume of frozen pizza eaten in the past month, by age, May 2003-April 2004
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- Figure 28: Volume of frozen pizza consumed in the past month, by presence of children, May 2003-April 2004
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- Figure 29: Volume of frozen pizza eaten in the past month, by race/ethnicity, May 2003-April 2004
- Types of pizza purchased
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- Figure 30: Types of pizza bought in the past month compared to types ever bought, January/February 2005
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- Figure 31: Types of pizza bought in the past month, by presence of children, February 2005
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- Figure 32: Types of pizza bought in the past month, by age, February 2005
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- Figure 33: Types of pizza bought in the past month, by region, February 2005
- Where frozen or refrigerated pizza is purchased
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- Figure 34: Where frozen or refrigerated pizza is purchased, January 2005
- Brand loyalty
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- Figure 35: Number of packaged pizza brands used, January 2005
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- Figure 36: Graph: Number of packaged pizza brands used, January 2005
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- Figure 37: Number of packaged pizza brands used, by gender, January 2005
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- Figure 38: Number of packaged pizza brands used, by age, January 2005
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- Figure 39: Number of packaged pizza brands used, by region, January 2005
- Reasons for not purchasing
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- Figure 40: Reasons for not buying frozen or refrigerated pizza, January 2005
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- Figure 41: Graph: Reasons for not buying frozen or refrigerated pizza, January 2005
- Summary
Future & Forecast
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- Future trends
- High level of product innovation
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- Figure 42: Number of new packaged pizza products launched, 1999-2004
- More products geared towards older adults
- Pizza as health food
- Growth in alternative channels
- Private label growth
- Market forecast
- Packaged pizza
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- Figure 43: Forecast of total U.S. FDM sales of packaged pizza, at current and constant prices, 2004-2009
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- Figure 44: Graph: Total U.S. FDM sales of packaged pizza, 1999-2004, and forecast, 2005-2009
- Frozen pizza products
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- Figure 45: Forecast of U.S. FDM sales of frozen pizza products, at current and constant prices, 2004-2009
- Refrigerated pizza
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- Figure 46: Forecast of U.S. FDM sales of refrigerated pizza, at current and constant prices, 2004-2009
- Shelf-stable pizza
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- Figure 47: Forecast of U.S. FDM sales of shelf-stable pizza, at current and constant prices, 2004-2009
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Developments
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- Category review – pizza products
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- Figure 48: Number of new packaged pizza products launched, 1999-2004
- New product briefs
- Aldi: Mama Cozzi Self Rising Crust 3 Meat Pizza
- Target: Market Pantry Deep Dish Mini Pizzas
- Uno Foods: Chicago Pizza
- Schwan’s: Carb Comfort Meat Trio Pizza
- Trader Joe’s: Giotto’s Pizza Margherita
- Nestlé USA: Stouffer’s Lean Cuisine Zesty Pepperoni French Bread Pizza
- Kraft Foods: DiGiorno Microwave Rising Crust Pizza
- Amy’s Kitchen: Cheese Pizza Snacks
- Safeway: Milena’s Hawaiian-Style Pizza
- ConAgra: MaMa Rosa’s Bite My Slice Spicy Nacho Beef Pizza
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