Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Abbreviations
Premier Insight
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- Expectations are higher than ever
- Make the long-haul holiday meaningful
- Increase comfort
Summary of Key Report Findings
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- Long-haul travel thwarted by terrorism
- Market set for further growth
- The Tsunami disaster
- Recovery for the long-haul market – are the British becoming more adventurous?
- Leading destinations
- Travel agents rule supreme for long-haul
- Long-haul holidaymakers
- Consumer attitudes towards long-haul
- The future
Market Factors
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- Population changes: lifestage and socio-economic
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- Figure 1: Adult population, by lifestage and socio-economic groupings, 1999-2009
- The economy
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- Figure 2: PDI, consumer expenditure and savings ratio at 1999 prices, 1999-2009
- The overseas holiday market
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- Figure 3: Overseas holidays and expenditure, at current and constant prices, 1999-2004
- Air traffic rebound
- Low-cost airlines: no-longer just a short-haul threat
- Acts of terrorism
- Acts of nature: Tsunami
- FCO advice
- Exchange rates
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- Figure 4: Annual average exchange rates for Sterling against the euro and US Dollar, 1999-2004
- Oil prices
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- Figure 5: Crude oil prices, 1999-2004
- Jet lag and DVT
Market Size
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- Return to growth
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- Figure 6: Long-haul holidays and expenditure, at current and constant prices, 1999-2004
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- Figure 7: Long-haul holidays abroad, nights and average length of stay, 1999-2004
- More adventurous Britons driving the growth
- Long-haul holidaymakers = serial holidaymakers
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- Figure 8: Number of holidays taken, by long-haul holidaymakers, 1998-2004
- Shorter holidays
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- Figure 9: Duration of last holiday to a long-haul destination, 1998-2004
Market Segmentation
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- Figure 10: Number of UK residents' visits abroad on a long-haul holiday, by top 20 countries, 1999-2003
- North America
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- Figure 11: Number of UK residents' holidays to North America, 1999-2003
- Figure 12: UK residents' visits to North America, by visits, nights, spending and inclusive tours, 1999-2003
- Asia
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- Figure 13: Number of UK residents' holidays to Asia, 1999-2003
- Figure 14: UK residents' visits to Asia by visits, nights, spending and inclusive tours, 1999-2003
- The Tsunami
- Return to Bali
- The Middle East
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- Figure 15: Number of UK residents' holidays to the Middle East, 1999-2003
- Figure 16: UK residents' visits to the Middle East by visits, nights spending and inclusive tours, 1999-2003
- Africa
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- Figure 17: Number of UK residents' holidays to Africa, 1999-2003
- Figure 18: UK residents' visits to Africa by visits, nights, spending and inclusive tours, 1999-2003
- Australasia
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- Figure 19: Number of UK residents' holidays to Australia and New Zealand, 1999-2003
- Figure 20: UK residents' visits to Australia and New Zealand by visits, nights, spending and inclusive tours, 1999-2003
- Caribbean
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- Figure 21: UK residents' holidays to the Caribbean by visits, nights, spending and inclusive tours, 1999-2003
- Central and South America
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- Figure 22: UK residents' holidays to Central and South America by visits, nights, spending and percentage of inclusive tours, 1999-2003
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Distribution
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- Figure 23: How last holiday to a long-haul destination was booked, 1998-2004
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- Figure 24: Method used to book last holiday to a long-haul destination, 2003-04
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- Figure 25: How last holiday abroad was booked by booking method, 2004
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The Supply Structure
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- Figure 26: ATOL passengers carried by the top ten travel companies, 12 months to March 2002-04
- The “big four” tour operators
- TUI UK
- MyTravel
- First Choice
- Thomas Cook
- Specialist tour operators
- Abercrombie & Kent
- Bales Worldwide
- Cosmos
- Cox and Kings
- Kuoni
- Somak
- Trailfinders Ltd
- Virgin Travel Group
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The Consumer
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- Holidays taken
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- Figure 27: Type of holiday taken in the past year, October 2004
- Long-haul holidays: package versus independent
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- Figure 28: Long-haul holidays taken in the last 12 months, package versus independent, by gender, age and socio-economic groups, October 2004
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- Figure 29: Long-haul holidays taken in the last 12 months, package versus independent, by region and ACORN category, October 2004
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- Figure 30: Long-haul holidays taken in the last 12 months, package versus independent, by detailed lifestage group, October 2004
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- Figure 31: Long-haul holidays taken in the last 12 months, package versus independent, by media usage, supermarket usage and commercial TV viewing, October 2004
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- Figure 32: Destinations visited over the last five years, all vs long-haul holidaymakers, October 2004
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- Figure 33: Types of holidays taken during the past two years by long-haul holidaymakers, October 2004
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- Figure 34: Types of holidays taken by long-haul holidaymakers, October 2004
Consumer Behaviour and Targeting Opportunities
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- Attitudes towards long-haul travel
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- Figure 35: Attitudes towards long-haul travel, October 2004
- Main enticement for long-haul travel
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- Figure 36: Main enticement for long-haul holidays, October 2004
- Main deterrent for long-haul travel
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- Figure 37: Main negative statement towards long-haul holidays , October 2004
- Target groups for long-haul travel
- Keen Travellers (22% of the sample or 10.7 million adults)
- The Hesitants (19% of the sample or 9.3 million adults)
- Uninterested (59% of the sample or 29 million adults)
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- Figure 38: Long-haul target groups, by gender, age and socio-economic group, October 2004
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- Figure 39: Long-haul target groups, by region and ACORN categories, October 2004
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- Figure 40: Long-haul target groups, by detailed lifestage, October 2004
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- Figure 41: Long-haul target groups, by media usage, supermarket usage and commercial TV viewing, October 2004
- Long-haul target groups and their attitudes towards long-haul holidays
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- Figure 42: Consumer target groups and their attitudes towards long haul travel, October 2004
Consumer Behaviour and Targeting Opportunities – Detailed Demographics
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- Positive attitudes towards long-haul travel
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- Figure 43: Positive attitudes towards long-haul travel, by gender, age and socio-economic group, October 2004
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- Figure 44: Positive attitudes towards long-haul travel, by region and ACORN category, October 2004
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- Figure 45: Positive attitudes towards long-haul travel, by detailed lifestage groups, October 2004
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- Figure 46: Positive attitudes towards long-haul travel, by media usage, supermarket usage and commercial TV viewing, October 2004
- Negative attitudes towards long-haul travel
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- Figure 47: Most popular positive attitudes towards long-haul travel, by gender, age and socio-economic group, October 2004
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- Figure 48: Most popular negative attitudes towards long-haul travel, by region and ACORN category, October 2004
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- Figure 49: Most popular negative attitudes towards long-haul travel, by detailed lifestage groups, October 2004
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- Figure 50: Most popular negative attitudes towards long-haul travel, by media usage, supermarket usage and commercial TV viewing, October 2004
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- Figure 51: Second most popular negative attitudes towards long-haul travel, by gender, age and socio-economic group, October 2004
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- Figure 52: Second most popular negative attitudes towards long-haul travel, by region and ACORN category, October 2004
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- Figure 53: Second most popular negative attitudes towards long-haul travel, by detailed lifestage groups, October 2004
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- Figure 54: Second most popular negative attitudes towards long-haul travel, by media usage, supermarket usage and commercial TV viewing, October 2004
The Future
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- Further growth expected
- Where are they going?
- More adventurous public driving growth
- Up-and-coming destinations
- Flexibility
Forecast
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- Figure 55: Forecast of expenditure on Long-haul holidays and overseas holidays, 2004-09
- Positive outlook for the market
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- Figure 56: Forecast of the number of Long-haul holidays and overseas holidays, 2004-09
- Factors used in the forecast
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