Table of Contents
Introduction and Abbreviations
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- Definitions
- Methodology
- Consumer research
- ACORN
- Abbreviations
Summary of Key Report Findings
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- Ageing and more affluent population
- Healthy economy
- Rising oil prices
- Weakened Dollar and Tsunami driving holidaymakers west
- Low-cost and Internet still driving independent market
- Number of holidaymakers and multiple holidays on the up
- Domestic holidays
- The overseas market
- Destinations abroad
- Segmentation
- Consumer protection
- Supply
- More flexibility
- Long-haul at top of holiday wish lists
- Consumer
- Important factors for an enjoyable holiday and destination preferences
- Spain – positive image with growth boosted by the independent sector
- France
- US and Florida
- The future
Market Factors
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- Population developments: lifestage
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- Figure 1: Adult population, by lifestage, 1999-2009
- Population developments: socio-economic groups
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- Figure 2: Adult population, by socio-economic group, 1999-2009
- The state of the economy
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- Figure 3: GDP and PDI at 1999 prices and interest base rate, 1999-2009
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- Figure 4: Growth rates of GDP and PDI compared with overseas holidays and expenditure all at current prices, 1995-2004
- Consumer confidence
- Rising oil prices
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- Figure 5: Crude oil prices, 1999-2004
- Exchange rates
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- Figure 6: Annual average exchange rates for Sterling against the euro and US Dollar, 1999-2004
- The impact of low-cost airlines
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- Figure 7: Scheduled passenger uplift of main low-cost airlines, 1999-2003
- Increasing Internet usage and other technologies
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- Figure 8: Internet penetration, by gender, socio-economic group and age, 1999-2004
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- Figure 9: Penetration of Internet technologies, 2003-04
- Sustainability
- Earthquake
The Total Holiday Market
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- Figure 10: Domestic and overseas holidays and expenditure, 1999-2005
- Multiple holidays becoming more common
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- Figure 11: Number of holidays taken, 1999-2004
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The Domestic Holiday Market
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- Holidays
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- Figure 12: Domestic holiday volume and expenditure, at constant and current values, 1999-2005
- Tourism expenditure by category
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- Figure 13: Domestic tourism expenditure (including business and VFR), by category, 2002 and 2003
- Holiday length of stay
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- Figure 14: Short versus long holidays, 1999-2004
- Number of holidays taken
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- Figure 15: Number of domestic holidays taken, 2003 and 2004
- Domestic holidays by region
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- Figure 16: Distribution of domestic holiday trips, 1999-2004
The Overseas Holiday Market
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- Figure 17: Overseas holidays and expenditure, at constant and current prices, 1999-2005
- Short versus long holidays
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- Figure 18: Short versus long holidays, by volume and value, 1999-2005
- Inclusive versus independent
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- Figure 19: Inclusive holidays volume versus independent volume, 1999-2005
- Destinations abroad
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- Figure 20: Outbound holiday visits, by region visited, 1999-2004
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- Figure 21: Top 20 inclusive tour destinations for the British, 1999-2004
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- Figure 22: Top 20 independent holiday destinations for the British, 1999-2004
- More holidays taken during the year
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- Figure 23: Number of holidays abroad taken, 2003 and 2004
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Market Segmentation
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- Figure 24: Type of holiday taken on last holiday, UK and abroad, 1999-2004
- Beach/resort holidays
- City breaks
- Coach tours
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- Figure 25: Summary of coach market, 1999-2005
- Cruise
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- Figure 26: Passenger taking a river and ocean cruise, 1998-2004
- Holiday centres
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- Figure 27: Value of the UK holiday centres market, 1999-2004
- Snowsports
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- Figure 28: Market size, by volume and value, 1999/2000-2004/05
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The British Holidaymaker and Spain
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- Figure 29: Tourists to Spain, by top ten source markets, 1999-2003
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- Figure 30: Tourists to Spain, by top ten source markets, cumulative January-November 2004
- Falling tour operator capacity
- Marketing
- Holidaymakers to Spain
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- Figure 31: Holidaymakers to Spain, by gender, age and socio-economic group, October 2004
- Figure 32: Holidaymakers to Spain, by region and ACORN categories, October 2004
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- Figure 33: Holidaymakers to Spain, by detailed lifestage groups, October 2004
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- Figure 34: Holidaymakers to Spain, by media usage, supermarket usage and commercial TV viewing, October 2004
- Attitudes towards Spain as a holiday destination
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- Figure 35: Attitudes towards Spanish holidays, October 2004
- Essential factors for an enjoyable holiday by holidaymakers to Spain
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- Figure 36: Essential factors for an enjoyable holiday by Spanish holidaymakers, October 2004
- Agreement with positive statements
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- Figure 37: Agreement with positive statements about Spain by Spanish holidaymakers, October 2004
- Agreement with negative statements
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- Figure 38: Agreement with negative statements about Spain by Spanish holidaymakers, October 2004
- Consumer Behaviour and Targeting Opportunities – Detailed Demographics
- Top attitudes towards Spain
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- Figure 39: Top attitudes towards Spain, by gender, age and socio-economic group, October 2004
- Figure 40: Top attitudes towards Spain, by region and ACORN categories, October 2004
- Figure 41: Top attitudes towards Spain, by detailed lifestage groups, October 2004
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- Figure 42: Top attitudes towards Spain, by media usage, supermarket usage and commercial TV viewing, October 2004
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The British Holidaymaker and France
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- Figure 43: French tourist arrivals and receipts, 2000-03
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- Figure 44: UK holiday arrivals in France, 2000-03
- Marketing
- Holidaymakers to France
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- Figure 45: Holidaymakers to France, by gender, age and socio-economic group, October 2004
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- Figure 46: Holidaymakers to France, by region and ACORN categories, October 2004
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- Figure 47: Holidaymakers to France, by detailed lifestage groups, October 2004
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- Figure 48: Holidaymakers to France, by media usage, supermarket usage and commercial TV viewing, October 2004
- Attitudes towards France as a holiday destination
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- Figure 49: Attitudes towards French holidays, October 2004
- Essential factors for an enjoyable holiday by holidaymakers to France
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- Figure 50: France visitors vs. non-visitors, essential factors for making a good holiday, October 2004
- Agreement with positive statements
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- Figure 51: Agreement with positive statements about France by French holidaymakers, October 2004
- Agreement with negative statements
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- Figure 52: Agreement with negative statements about France by French holidaymakers, October 2004
- Attitudes towards holidays in France – Detailed demographics
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- Figure 53: Top attitudes towards France, by gender, age and socio-economic group, October 2004
- Figure 54: Top attitudes towards France, by region and ACORN categories, October 2004
- Figure 55: Top attitudes towards France, by detailed lifestage groups, October 2004
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- Figure 56: Top attitudes towards France, by media usage, supermarket usage and commercial TV viewing, October 2004
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The British Holidaymaker and the US
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- Figure 57: Tourist arrivals to the US, by major source markets, 1999-2003
- British tourists to the US
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- Figure 58: British visitation estimates to census regions and states, 2002 and 2003
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- Figure 59: Purpose of visit, UK visitors to the US, 2002 and 2003
- Figure 60: Selected traveller characteristics, UK visitors to the US, 2002 and 2003
- Marketing
- Holidaymakers to Florida/US
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- Figure 61: Holidaymakers to Florida and the US, by gender and age, October 2004
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- Figure 62: Holidaymakers to Florida and the US, by region and ACORN categories, October 2004
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- Figure 63: Holidaymakers to Florida and the US, by detailed lifestage groups, October 2004
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- Figure 64: Holidaymakers to Florida and the US, by media usage, supermarket usage and commercial TV viewing, October 2004
- Attitudes towards Florida as a holiday destination
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- Figure 65: Attitudes towards Florida as a holiday destination, October 2004
- Essential factors for an enjoyable holiday by holidaymakers to Florida
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- Figure 66: Essential factors for an enjoyable holiday by holidaymakers to Florida, October 2004
- Agreement with positive statements
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- Figure 67: Agreement with positive statements about Florida and the US by Florida and US holidaymakers, October 2004
- Agreement with negative statements
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- Figure 68: Agreement with negative statements about Florida and the US by Florida and US holidaymakers, October 2004
- Attitudes towards holidays in Florida – Detailed demographics
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- Figure 69: Main attitudes towards Florida, by gender, age and socio-economic group, October 2004
- Figure 70: Main attitudes towards Florida, by region and ACORN categories, October 2004
- Figure 71: Main attitudes towards Florida, by detailed lifestage groups, October 2004
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- Figure 72: Main attitudes towards Florida, by media usage, supermarket usage and commercial TV viewing, October 2004
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Distribution
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- Figure 73: How last holiday abroad was booked, 1999-2004
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- Figure 74: Method used to book last holiday abroad, 2003 and 2004
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- Figure 75: How last holiday abroad was booked, by booking method, 2004
- Leading travel websites
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- Figure 76: Top 20 UK travel sites (based on visits market share) October 2004
- Researching holidays
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- Figure 77: Most searched travel destinations, December 2004
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The Supply Structure
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- Consumer protection
- ATOLs issued
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- Figure 78: Passengers licensed to top ten groups and companies, year to September 1999-2004
- ATOL passengers carried
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- Figure 79: ATOL passengers carried by the top ten travel companies, 12 months to March 2002-04
- More flexibility
- TUI UK
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- Figure 80: World of TUI, Northern Europe division, financial performance, 2001-04
- MyTravel Group
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- Figure 81: MyTravel Group plc, financial performance, 1999-2004
- Thomas Cook UK
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- Figure 82: Thomas Cook AG and Thomas Cook UK, Financial performance, 2000/01-2002/03
- Figure 83: Thomas Cook AG and Thomas Cook UK, third quarter results 2002/03 and 2003/04
- First Choice Holidays plc
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- Figure 84: First Choice Holidays plc, group financial performance, 1999-2004
- Cosmos Group
- Gold Medal International Ltd
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- Figure 85: Gold Medal International, financial performance, 2000-04
- Trailfinders Ltd
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- Figure 86: Trailfinders ltd, financial performance, 1999-2004
- Lastminute.com
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- Figure 87: Lastminute.com, financial performance, 1999-2004
- Libra Holidays Group
- Aviation: Excel
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- Figure 88: Libra Holidays Ltd, financial performance, 1999-2003
- Interactive Corporation – Expedia
- Distribution: Expedia.co.uk, Hotels.com, Hotwire, Expedia Corporate Travel, TV Travel Shop
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- Figure 89: Expedia.com Ltd, financial performance, 2001 and 2002
The Consumer
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- Type of holiday taken
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- Figure 90: Type of holiday taken in the past year, October 2004
- Independent versus package holidays
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- Figure 91: Holidays taken in the past 12 months, by gender, age and socio-economic group, October 2004
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- Figure 92: Holidays taken in the past 12 months, by region and ACORN categories, October 2004
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- Figure 93: Holidays taken in the past 12 months, by detailed lifestage groups, October 2004
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- Figure 94: Holidays taken in the past 12 months, by media usage, supermarket usage and commercial TV viewing, October 2004
- Short-haul versus long-haul holidays
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- Figure 95: Short-haul vs long-haul holidays taken in the past 12 months, by gender, age and socio-economic group, October 2004
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- Figure 96: Short-haul versus long-haul holidays taken in the past 12 months, by region and ACORN categories, October 2004
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- Figure 97: Short-haul vs long-haul holidays taken in the past 12 months, by detailed lifestage groups, October 2004
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- Figure 98: Short-haul vs long-haul holidays taken in the past 12 months, by media usage, supermarket usage and commercial TV viewing, October 2004
- Holiday destinations visited
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- Figure 99: Main holiday destinations visited in the past five years, October 2004
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- Figure 100: Main holiday destinations visited in the past five years, by gender, age and socio-economic group, October 2004
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- Figure 101: Main holiday destinations visited in the past five years, by region and ACORN categories, October 2004
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- Figure 102: Main holiday destinations visited in the past five years, by detailed lifestage groups, October 2004
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- Figure 103: Main holiday destinations visited in the past five years, by media usage, supermarket usage and commercial TV viewing, October 2004
- Countries visited by type of holiday taken
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- Figure 104: Type of holiday taken in the last 12 months, by destinations visited in the past five years, October 2004
Consumer Behaviour and Targeting Opportunities
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- Essential factors for an enjoyable holiday
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- Figure 105: Type of holidays taken in the past 12 months, October 2004
- Holiday destinations desired to visit
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- Figure 106: Holiday destinations desired to visit in the future, October 2004
- Holiday target groups
- Culture Driven (24% of sample or 11.7 million adults)
- The Choosy (14% of sample or 6.8 million adults)
- Weather Driven (29% of sample or 14.2 million adults)
- The Laid-Back (33% of sample or 16.1 million adults)
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- Figure 107: Holiday target groups, by gender, age and socio-economic group, October 2004
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- Figure 108: Holiday target groups, by region and ACORN categories, October 2004
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- Figure 109: Holiday target groups, by detailed lifestage groups, October 2004
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- Figure 110: Holiday target groups, by media usage, supermarket usage and commercial TV viewing, October 2004
- Holiday target groups by the type of holiday taken
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- Figure 111: Holiday target groups, by type of holiday taken, October 2004
- Holiday target group by destinations would like to visit
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- Figure 112: Holiday target groups, by destinations would like to visit, October 2004
- Number of countries visited by the countries would like to visit in the future
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- Figure 113: The number of countries visited over the last five years, by what countries they would like to visit in the future, October 2004
- Optimum targeting
- Optimum targeting by type of holiday
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- Figure 114: Optimum targeting, by type of holiday, October 2004
- Optimum targeting by destinations
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- Figure 115: Optimum targeting, by destinations, October 2004
- Consumer behaviour and targeting opportunities – Detailed demographics
- Essential factors for an enjoyable holiday
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- Figure 116: Top essential factors for an enjoyable holiday, by gender, age and socio-economic group, October 2004
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- Figure 117: Top essential factors for an enjoyable holiday, by region and ACORN categories, October 2004
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- Figure 118: Top essential factors for an enjoyable holiday, by detailed lifestage groups, October 2004
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- Figure 119: Top essential factors for an enjoyable holiday, by media usage, supermarket usage and commercial TV viewing, October 2004
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- Figure 120: Next most essential factors for an enjoyable holiday, by gender, age and socio-economic group, October 2004
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- Figure 121: Next most essential factors for an enjoyable holiday, by region and ACORN categories, October 2004
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- Figure 122: Next most essential factors for an enjoyable holiday, by detailed lifestage groups, October 2004
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- Figure 123: Next most essential factors for an enjoyable holiday, by media usage, supermarket usage and commercial TV viewing, October 2004
The Future
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- Independent market growth set to continue
- Package market making recovery
- Long-haul returning to growth
- Multiple short breaks continue to rise
- It may rain in Spain but Brits still want the sun
- Holiday target group by destinations visited
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- Figure 124: Holiday target groups, by destinations would like to visit, October 2004
- Destinations desired to visit in the future – Detailed demographics
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- Figure 125: Top destinations desired to visit in the future, by gender, age and socio-economic group, October 2004
- Figure 126: Top destinations desired to visit in the future, by region and ACORN categories, October 2004
- Figure 127: Top destinations desired to visit in the future, by detailed lifestage groups, October 2004
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- Figure 128: Top destinations desired to visit in the future, by media usage, supermarket usage and commercial TV viewing, October 2004
- Figure 129: Next most desired destinations to visit in the future, by gender, age and socio-economic group, October 2004
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- Figure 130: Next most desired destinations to visit in the future, by region and ACORN categories, October 2004
- Figure 131: Next most desired destinations to visit in the future, by detailed lifestage groups, October 2004
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- Figure 132: Next most desired destinations to visit in the future, by media usage, supermarket usage and commercial TV viewing, October 2004
Forecast
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- Domestic and overseas holidays
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- Figure 133: Forecast of expenditure on domestic and overseas holidays, 2004-09
- Overseas holidays continue to surge ahead of domestic holidays
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- Figure 134: Forecast of the number of oevrseas and domestic holidays taken, 2004-09
- The future looks positive
- Holiday target groups
- Scenario 1
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- Figure 135: Forecast of the holiday target groups, Scenario 1, 2004-09
- Scenario 2
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- Figure 136: Forecast of the holiday target groups, Scenario 2, 2004-09
- Scenario 3
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- Figure 137: Forecast of the holiday target groups, Scenario 3, 2004-09
- Factors used in the forecast
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