About the market…

The yogurt market has experienced a strong growth rate over the past five years since Mintel’s last report, with the all-Ireland yogurt market reaching an estimated €204 million in 2004. Growth has primarily been led by demand for natural health and indulgence yogurts.

Gains in the natural health and twin-pots segments of the market have resulted in almost stagnant growth in other sectors of the market. Probiotic yogurt drinks, diet products and indulgence yogurts will continue to boost the overall value of the yogurt market in the future. Penetration levels for yogurt have remained quite static since 2002, showing very little change over a two-year period. On the other hand, demand for yogurt drinks is growing, particularly in RoI, across all socio-demographic groups.

About Mintel’s research…

Pooling together the latest consumer research and market analysis, Mintel's new report offers you all the insight and practical inspiration you need for designing clever and targeted marketing strategies that will boost sales. Use Mintel's research to:

Understand the major market trends and drivers

Measure the frequency with which consumer’s buy yogurt and yogurt drinks

Understand the market in terms of general consumer attitudes to healthy eating

Spot new targeting opportunities and identify which consumers are most likely to buy yogurt and yogurt drinks

Pin point market potential, before your competitors

Learn about distribution channels, the major manufacturers, their market share and assess the potential for new entrants in the market

Measure market sizes and forecasts and build realistic business models.

Intriguing findings include…

The natural health segment comprises 25% of the total yogurt market in RoI, with diet products accounting for 13%.

Yogurt drinks currently account for 5% of the yogurt market, with an estimated value of €7.9 million.

Almost 80% of RoI women are users of yoghurt compared to just 63% of men.