Table of Contents
Introduction And Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Low calorie sweeteners show explosive growth
- Functional ingredients break out
- Vitamins and minerals and herbs slow down
- Global competition heats up
- Marketing is beginning to target consumers
- Consumers are proactive about their ingredient choices
- General vs. specific health reasons for reading nutrition labels
- Trends in low-calorie sweetener use
Market Drivers
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- Incidence of obesity
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- Figure 1: Incidence of overweight and obese Americans aged 18 and older, 1994-2002
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- Figure 2: Prevalence of obesity among U.S. adults, by key demographics, 1991, 1995 and 2000
- Low carb: More than a fad
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- Figure 3: Attitudes toward diets and nutrition, February 2004
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- Figure 4: Incidence of being overweight, 6-19 year olds, 1976-2000
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- Figure 5: Buying of low-cal/diet products, selected categories, by households with obesity and all other households, 2003
- General vs. specific health concerns
- Ingredient breakthroughs
Market Size & Trends
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- Figure 6: Total North American wholesale sales of selected food ingredients, 1998 and 2003
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Market Segmentation
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- Figure 7: Numbers of new products, segmented by selected types of ingredients*, 2002-2004
- LOW-CALORIE SWEETENERS
- Launches of low-calorie sweeteners by type
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- Figure 8: Launches of products with low-calorie sweeteners, by sweetener type, 1999-2004
- Launches of low-calorie sweeteners by category
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- Figure 9: Launches of products with low-calorie sweeteners, by category, 1999-2004
- Launches of each low-calorie sweetener by category
- Sucralose
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- Figure 10: Launches of products containing sucralose, by category, 1999-2004
- Splenda brand
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- Figure 11: Launches of products containing Splenda, by category, 1999-2004
- Sorbitol
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- Figure 12: Launches of products containing sorbitol, by category, 1999-2004
- Maltitol
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- Figure 13: Launches of products containing maltitol, by category, 1999-2004
- Acesulfame potassium (ace-K)
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- Figure 14: Launches of products containing acesulfame potassium (ace-K), by category, 1999-2004
- Aspartame
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- Figure 15: Launches of products containing aspartame, by category, 1999-2004
- Lactitol
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- Figure 16: Launches of products containing lactitol, by category, 1999-2004
- Erythritol
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- Figure 17: Launches of products containing erythritol, by category, 1999-2004
- Isomalt
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- Figure 18: Launches of products containing isomalt, by category, 1999-2004
- Xylitol
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- Figure 19: Launches of products containing xylitol, by category, 1999-2004
- Mannitol
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- Figure 20: Launches of products containing mannitol, by category, 1999-2004
- Stevia
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- Figure 21: Launches of products containing stevia, by category, 1999-2004
- Frequency of low-calorie sweetener launches in key categories
- Confectionery
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- Figure 22: Launches of products with low-calorie sweeteners in the confectionery category, 1999-2004
- Snacks
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- Figure 23: Launches of products with low-calorie sweeteners in the snacks category, 1999-2004
- Beverages
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- Figure 24: Launches of products with low-calorie sweeteners in the beverage category, 1999-2004
- Desserts & Ice Cream
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- Figure 25: Launches of products with low-calorie sweeteners in the desserts & ice cream category, 1999-2004
- VITAMINS AND MINERALS
- Methodology
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- Figure 26: Launches of products fortified with vitamins & minerals, by ingredient type, 2000-2004
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- Figure 27: Launches of products fortified with vitamins & minerals, by category, 2000-2004
- Launches of each vitamin and mineral
- Vitamin C
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- Figure 28: Launches of products fortified with vitamin C, by category, 2000-2004
- Calcium
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- Figure 29: Launches of products fortified with calcium, by category, 2000-2004
- Vitamin A
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- Figure 30: Launches of products fortified with vitamin A, by category, 2000-2004
- B vitamins
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- Figure 31: Launches of products fortified with B vitamins, by category, 2000-2004
- Vitamin E
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- Figure 32: Launches of products fortified with vitamin E, by category, 2000-2004
- Iron
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- Figure 33: Launches of products fortified with iron, by category, 2001-2004
- Folic Acid
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- Figure 34: Launches of products fortified with folic acid, by category, 2000-2004
- Frequency of vitamin and mineral launches in each category
- Beverages
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- Figure 35: Launches of products with vitamin and mineral fortification in the beverage category, 2000-2004
- OTHER FUNCTIONAL INGREDIENTS
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- Figure 36: Launches of products fortified with other functional ingredients, by ingredient type, 1999-2004
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- Figure 37: Launches of products fortified with other functional ingredients, by category, 1999-2004
- Launches of the other functional ingredients
- Fiber
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- Figure 38: Launches of products with fiber, by category, 1999-2004
- Omega 3
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- Figure 39: Launches of products with omega 3, by category, 1999-2004
- Flaxseed
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- Figure 40: Launches of products with flaxseed, by category, 1999-2004
- Pre- or Probiotics
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- Figure 41: Launches of products with pre- or probiotics, by category, 1999-2004
- HERBAL INGREDIENTS
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- Figure 42: Launches of products with herbal ingredients, by herbal type, 1999-2004
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- Figure 43: Launches of products with herbal ingredients, by category, 1999-2004
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Supply Structure
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- FOREIGN TRADE
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- Figure 44: Imports of selected ingredients, in the U.S., 2001-2004
- Figure 45: origin of selected Imported ingredients in the U.S., 2003
- COMPANIES AND BRANDS
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- Figure 46: Leading manufacturer sales of companies active in the ingredients market, 2002 and 2004
- Cargill, Incorporated
- BASF
- Archer Daniels Midland
- DSM N.V. (Roche Vitamins and Fine Chemicals)
- Merck KGaA
- Ajinomoto Co
- Associated British Foods (SPI Polyols)
- McNeil Consumer and Specialty Pharmaceuticals (Johnson & Johnson)
- Eisai
- Danisco A/S
- Roquette Freres
- NutraSweet Co.
- Nutrinova GmbH (Celanese AG)
- Indena SPA
Advertising & Promotion
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- Cargill
- BASF Health & Nutrition
- Archer Daniels Midland (ADM)
- DSM N.V.
- Ajinomoto
- McNeil: Splenda (Sucralose)
- Nutrinova GmbH
The Consumer
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- Introduction
- Influence of ingredients on buying decisions
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- Figure 47: Label components influencing buying decision, October 2003 and November 2004
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- Figure 48: Label components influencing buying decision, by gender, October 2003 and November 2004
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- Figure 49: Label components influencing buying decision by age, October 2003 and November 2004
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- Figure 50: Label components influencing buying decision, by income, October 2003 and November 2004
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- Figure 51: Label components influencing buying decision, by race, October 2003 and November 2004
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- Figure 52: Label components influencing buying decision, by marital status, October 2003 and November 2004
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- Figure 53: Label components influencing buying decision, by the presence of children, November 2004
- General vs. specific health concerns as motivator
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- Figure 54: Main reason for reading nutrition labels, October 2003 and November 2004
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- Figure 55: Main reason for reading nutrition labels, by age, October 2003 and November 2004
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- Figure 56: Main reason for reading nutrition labels, by household income, October 2003 and November 2004
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- Figure 57: Main reason for reading nutrition labels by the presence of children, November 2004
- Trends in low-calorie sweetener use
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- Figure 58: Changes in low-calorie sweetener purchase behavior, October 2003 and November 2004
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- Figure 59: Changes in low-calorie sweetener purchase behavior, by age, October 2003 and November 2004
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- Figure 60: Changes in low-calorie sweetener purchase behavior, by household income, October 2003 and November 2004
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- Figure 61: Changes in low-calorie sweetener purchase behavior, by marital status, November 2004
- General attitudes toward vitamin and minerals
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- Figure 62: General attitudes toward vitamins and minerals, November 2004
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- Figure 63: General attitudes toward vitamins and minerals, by gender, November 2004
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- Figure 64: General attitudes toward vitamins and minerals, by age, November 2004
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- Figure 65: General attitudes toward vitamins and minerals, by race, November 2004
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- Figure 66: General attitudes toward vitamins and minerals, by the presence of children and marital status, November 2004
- Summary
- Influence of ingredients on buying decisions
- General vs. specific health concerns as motivator
- Trends in low-calorie sweetener use
- General attitudes toward vitamins and minerals
Future & Forecast
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- FUTURE TRENDS
- Health-consciousness has become a mindset
- Ingredients are here to stay
- Carbohydrates fight back
- Childhood obesity concerns open opportunities
- Qualified health claims in the future
- MARKET FORECAST
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- Figure 67: Forecast of North American wholesale sales of selected food ingredients, 1998, 2003, and 2008
Appendix: Trade Associations
Appendix: New Product Briefs
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- LOW-CALORIE SWEETENERS
- Wells’ Dairy: Blue Bunny Sweet Freedom
- Coca-Cola: Diet Sprite
- HealthySweet Inc.: Baking Sweetener Mix
- VITAMINS AND MINERALS
- Sara Lee Bakery: Earth Grains Extra Fiber Bread
- Albertson’s: Splash Blended Juice Beverage
- Dean Foods: Land O Lakes 80 ‘N Sunny Low-Fat Milk and Fruit Juice Drink
- OTHER FUNCTIONAL INGREDIENTS
- Momo’s Veggie Kitchen: Mo’Rainbow Veggie Fish
- Trader Joe’s: Spicy Soy & Flaxseed Tortilla Chips
- Lifeway Foods: Lowfat Kefir Cultured Milk
- HERBAL INGREDIENTS
- Coca-Cola: Full Throttle Energy Drink
- Anheuser Busch: B-to-the-E
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