Ingredient Trends - US - December 2004

As consumers have begun thinking of food as a vehicle for achieving specific health goals, the emphasis of food ingredients has changed. Ingredients that fortify (herbals, vitamins and minerals) and ingredients that reduce (low calorie sweeteners, low-carbohydrate polyols) have become important parts of the product development process, crucial to creating foods that are healthful and popular. Researching the levels and patterns of ingredient use in new products is a unique ...

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Executive Summary

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Appendix: Trade Associations
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