Table of Contents
Executive Summary – Germany
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- Spending on food outstrips total expenditure…
- …and food retailers outperform in depressed market
- Market biased to domestic players…
- …with discounters holding their greatest share of any European market
- Consolidated market, dominated by voluntary group Edeka
- Recession continues to take its toll on retailers…
- …many of whom continue to look abroad
- No short-term end to recession in sight
European Outlook
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- Morrisons Safeway deal
- Other corporate activity
- Strategic alliances
- Ahold update
- Company prospects in home markets
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- Figure 1: Europe: Leading food retailers’ market share trends in domestic market
- Mixed outcomes on the international front
- Pricing issues
- Product and brand development
- George stand-alones
- More clothing
- Auchan vs Carrefour
- E-commerce
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- Figure 2: Europe: Leading retailers e-commerce activities, 2003/04
- Forecasts
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- Figure 3: Europe: Food retailers’ sales forecasts and growth rates by country, 2003-08f
- Future relative performance
- Future absolute performance
Report Scope
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- Report structure and content
- Food retailing sector
- Store definitions
- Buying groups, voluntary groups and co-operatives
Background Data – Germany
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- Population
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- Figure 4: Germany: Population trends, 1999-2003
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- Figure 5: Germany: Population, by age group, 1999-2003
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- Figure 6: Germany: Households, 2000-02
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- Figure 7: Germany: Regions and major cities, 2002
- Economy
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- Figure 8: Germany: Gross domestic product, 1995-2003
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- Figure 9: Germany: Consumer prices, 1997-2003
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- Figure 10: Germany: Consumer expenditure, 1995-2003
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- Figure 11: Germany: Detailed breakdown of consumer expenditure, 1999-2003
The German Food, Drink and Tobacco Market
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- Market value and trends
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- Figure 12: Germany: Consumer spending on food, drink & tobacco, 1999-2003
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- Figure 13: Germany: Spending on food, drink and tobacco as a % all consumer spending, 1999-2003
- Retail prices
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- Figure 14: Germany: Food, drink and tobacco inflation, 1999-2003
- Food retailers
- Sales values and trends
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- Figure 15: Germany: Food retailers sales, 1999-2003
- Figure 16: Germany: Food retailers sales as a % of all retail sales, 1999-2003
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- Figure 17: Germany: Food, beverages & tobacco retailers' sales by type of retailer, 1999-2003
- Enterprise and outlet data
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- Figure 18: Germany: Food, drink and tobacco retailers, number of enteprises, 1997-2001, number of outlets, 1999, 2000
- Figure 19: Germany: Food retailing, store numbers and sales, 2002-2003
European Consumer Trends
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- Key consumer findings
- How often do they shop?
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- Figure 20: Frequency of major and other grocery shopping, day for major and other grocery shopping, distance travelled and transport used, 2004
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- Figure 21: Europe: Frequency of major shopping trips, by country, 2004
- Where do they shop?
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- Figure 22: Type of shop used for major and other grocery shopping and level of spending, 2004
- Consumer attitudes
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- Figure 23: Agreement with attitudes towards shopping and food in Germany, Spain, France and Great Britain, 2004
- Consumer typologies
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- Figure 24: Consumer typologies, by country, 2004
Germany Consumer Trends
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- How often do you shop?
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- Figure 25: Frequency of major and other grocery shopping, day for major and other grocery shopping, distance travelled and transport used, Germany, 2002-04
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- Figure 26: Germany: Frequency of major shopping trips, 2002-04
- Where do you shop?
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- Figure 27: Type of shop used for major and other grocery shopping and level of spending, Germany, 2002-04
- Consumer typologies
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- Figure 28: Consumer typologies in Germany, 2004
Prospects and Forecasts
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- Prospects
- Are consumers beginning to tire of the hard discounters?
- Discounters seeing downturn in non-food?
- Sourcing
- A return to supermarkets may be driven by social factors
- But for now economic situation remains bleak…
- Forecasts
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- Figure 29: Germany: Grocery retailing prospects, 2003-08f
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- Figure 30: Germany: Grocery retailers' sales as % all retail sales, 1999-2008
- Leading players
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- Figure 31: Germany: Leading players, 2003
- Market shares
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- Figure 32: Germany: Top ten food retailers' market share, 2003
Major Company Profiles
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- Aldi Gruppe
- Market shares
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- Figure 33: Aldi: Share of all German food retailers’ sales, 1999-2003
- Figure 34: Aldi: Share of all European food retailers’ sales, 1999-2003
- Background
- Foundation
- Two companies formed
- International expansion
- Next steps
- Financial data
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- Figure 35: Aldi Gruppe: Estimated European sales data, 1999-2003
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- Figure 36: Aldi gruppe: Estimated European sales breakdown, 2003
- Outlets
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- Figure 37: Aldi Gruppe: European outlet data, 2001-03
- Non-European activities
- Products
- Inhouse brands
- Local knowledge
- E-commerce
- SWOT
- Edeka
- Market share
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- Figure 38: Edeka: Share (a) of all German food retailers’ sales, 1999-2003
- Background
- History and structure
- Strategy for 2004
- Domestic activity
- AVA
- International activity
- Financial data
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- Figure 39: Edeka: Sales performance, 1999-2003
- Outlets
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- Figure 40: Edeka Group: German outlet data, 1999-2003
- Products
- Systems
- E-commerce
- SWOT
- Intermarché
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- Figure 41: ITM Entreprises: Share of all French food retailers’ sales, 1999-2003
- Figure 42: Intermarché: Breakdown of group sales, 1998 vs 2003
- Background
- Diversification
- Intermarché remains the principal fascia in Europe
- Strategic alliances
- International Activity
- Spar Handels
- Reward Card
- Financial data
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- Figure 43: Intermarché: Sales data, 1999-2003
- Spar Handels
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- Figure 44: Spar Handels: Financial performance, 1998-2003
- Outlets
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- Figure 45: ITM Entreprises: Outlet data, 1998 and 2000-03
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- Figure 46: ITM: Formats in France by type, average size and number, 2003
- Spar Handels
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- Figure 47: Spar Handels, Outlet data, 1999-2003
- Products
- E-commerce
- SWOT
- Metro
- Market shares
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- Figure 48: Metro Food retailing: Share of German food retailers sales, 1999-2003
- Background
- History
- Group
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- Figure 49: Metro Group: sales breakdown, 2003
- Food retailing
- Against the stream
- Financial data
- Group
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- Figure 50: Metro AG: Group financial performance, 1999-2003
- Food retail
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- Figure 51: Metro Food retailing: Financial performance, 1999-2003
- First half 2004
- Outlets
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- Figure 52: Metro Food Retailing: Outlet data, 1999-2003
- Extra
- Products
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- Figure 53: Real: Number of specialist departments, 2002 and 2003
- Systems
- E-commerce
- SWOT
- Rewe
- Market shares
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- Figure 54: Rewe: Share of all German food retailers’ sales, 1999-2003
- Figure 55: Rewe: Share of all European food retailers’ sales, 1999-2003
- Background
- History
- Acquisitive domestic retail expansion
- Other business activities
- Early foreign moves floundered
- But internationalisation has gathered momentum
- Senior management changes
- Karstadt deal
- Financial data
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- Figure 56: Rewe: Group sales performance, 1999-2003
- Germany
- International
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- Figure 57: Rewe: Food retail sales, by country, 1999-2003
- 2004 so far
- Outlets
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- Figure 58: Rewe: Food retailing outlet data, 2000-03
- Germany
- International
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- Figure 59: Rewe: International food retailing fascias by country, 2003
- Products
- Own brands
- Discount stores
- Supermarkets and hypermarkets
- Fighting the hard discounters
- E-commerce
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- Figure 60: Rewe: Website addresses of principal fascias in Germany, Austria and Italy, 2004
- SWOT
- Bon appétit Group
- Background
- Financial data
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- Figure 61: Bon appétit Group: Food retail sales, 2002-03
- Outlets
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- Figure 62: Bon appétit Group: Number of stores, 2002-03
- Schwarz
- Market share
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- Figure 63: Schwarz: Share of all German food retailers’ sales, 1999-2003
- Figure 64: Schwarz: Share of all European food retailers’ sales, 1999-2003
- Background
- Lidl
- Kaufland
- Financial data
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- Figure 65: Schwarz: European food sales data, 1999/2000-2003/04 (est)
- Outlets
- Lidl
- Kaufland
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- Figure 66: Schwarz: European outlet data, 1999/2000-2003/04 (est)
- Products
- Lidl
- Kaufland
- E-commerce
- SWOT
- SPAR International
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- Figure 67: SPAR (Europe): Sales as share of all European food retailers sales, 2000-03
- Background
- Financial data
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- Figure 68: SPAR international: Sales, 2000-03
- Figure 69: SPAR International: Sales, 2000-03
- Outlets
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- Figure 70: SPAR International: Outlet data, 2001-03
- Products
- E-commerce
- SWOT
- Tengelmann
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- Figure 71: Tengelmann: Food retail sales as % all European food retailers’ sales, 1999/2000-2003/04
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- Figure 72: Tengelmann as % all German food retailers’ sales, 1999/2000-2003/04
- Background
- Financial data
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- Figure 73: Tengelmann: Financial performance, 1999-2004
- Outlets
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- Figure 74: Tengelmann: Food retailing outlet data, 1999-2004
- Products
- Home shopping and e-commerce
- SWOT
- Wal-Mart (Europe)
- Market share
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- Figure 75: ASDA: Share of UK food retailers’ sales, 1999-2003
- Figure 76: Wal-Mart Germany: Share of German food retailers sales, 1999-2003e
- Figure 77: Wal-Mart Europe: Share of European food retailers, 1999-2003e
- Background
- History
- Cross-border moves
- Europe
- Financial data
- Group performance
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- Figure 78: Wal-Mart Inc: Group financial performance, 1999/2000-2003/04
- Figure 79: Wal-Mart Europe: Financial performance, 1999/2000-2003/04
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- Figure 80: ASDA: Financial performance in pound sterling, 1999-2003
- Outlets
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- Figure 81: Wal-Mart Europe: Outlet data, 1999/2000-2003/04
- Products
- E-commerce
- SWOT
Mini Company Profiles
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- Dohle
- Background
- Financial data
- Outlets
- Products
- Norma
- Background
- Financial and outlet data
- Products
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