Author: Mintel Group Ltd.
Last saved by: HTTP server

Food Retailing - Germany - November 2004

EXECUTIVE SUMMARY – GERMANY
Spending on food outstrips total expenditure…
…and food retailers outperform in depressed market
Market biased to domestic players…
…with discounters holding their greatest share of any European market
Consolidated market, dominated by voluntary group Edeka
Recession continues to take its toll on retailers…
…many of whom continue to look abroad
No short-term end to recession in sight
EUROPEAN OUTLOOK
Morrisons Safeway deal
Other corporate activity
Strategic alliances
Ahold update
Company prospects in home markets
Figure 1: Europe: Leading food retailers’ market share trends in domestic market
Mixed outcomes on the international front
Pricing issues
Product and brand development
George stand-alones
More clothing
Auchan vs Carrefour
E-commerce
Figure 2: Europe: Leading retailers e-commerce activities, 2003/04
 FORECASTS
Figure 3: Europe: Food retailers’ sales forecasts and growth rates by country, 2003-08f
Future relative performance
Future absolute performance
REPORT SCOPE
Report structure and content
Food retailing sector
Store definitions
Buying groups, voluntary groups and co-operatives
BACKGROUND DATA – GERMANY
Population
Figure 4: Germany: Population trends, 1999-2003
Figure 5: Germany: Population, by age group, 1999-2003
Figure 6: Germany: Households, 2000-02
Figure 7: Germany: Regions and major cities, 2002
Economy
Figure 8: Germany: Gross domestic product, 1995-2003
Figure 9: Germany: Consumer prices, 1997-2003
Figure 10: Germany: Consumer expenditure, 1995-2003
Figure 11: Germany: Detailed breakdown of consumer expenditure, 1999-2003
THE GERMAN FOOD, DRINK AND TOBACCO MARKET
Market value and trends
Figure 12: Germany: Consumer spending on food, drink & tobacco, 1999-2003
Figure 13: Germany: Spending on food, drink and tobacco as a % all consumer spending, 1999-2003
Retail prices
Figure 14: Germany: Food, drink and tobacco inflation, 1999-2003
 FOOD RETAILERS
Sales values and trends
Figure 15: Germany: Food retailers sales, 1999-2003
Figure 16: Germany: Food retailers sales as a % of all retail sales, 1999-2003
Figure 17: Germany: Food, beverages & tobacco retailers' sales by type of retailer, 1999-2003
Enterprise and outlet data
Figure 18: Germany: Food, drink and tobacco retailers, number of enteprises, 1997-2001, number of outlets, 1999, 2000
Figure 19: Germany: Food retailing, store numbers and sales, 2002-2003
EUROPEAN CONSUMER TRENDS
Key consumer findings
How often do they shop?
Figure 20: Frequency of major and other grocery shopping, day for major and other grocery shopping, distance travelled and transport used, 2004
Figure 21: Europe: Frequency of major shopping trips, by country, 2004
Where do they shop?
Figure 22: Type of shop used for major and other grocery shopping and level of spending, 2004
Consumer attitudes
Figure 23: Agreement with attitudes towards shopping and food in Germany, Spain, France and Great Britain, 2004
Consumer typologies
Figure 24: Consumer typologies, by country, 2004
GERMANY CONSUMER TRENDS
How often do you shop?
Figure 25: Frequency of major and other grocery shopping, day for major and other grocery shopping, distance travelled and transport used, Germany, 2002-04
Figure 26: Germany: Frequency of major shopping trips, 2002-04
Where do you shop?
Figure 27: Type of shop used for major and other grocery shopping and level of spending, Germany, 2002-04
Consumer typologies
Figure 28: Consumer typologies in Germany, 2004
PROSPECTS AND FORECASTS
Prospects
Are consumers beginning to tire of the hard discounters?
Discounters seeing downturn in non-food?
Sourcing
A return to supermarkets may be driven by social factors
But for now economic situation remains bleak…
Forecasts
Figure 29: Germany: Grocery retailing prospects, 2003-08f
Figure 30: Germany: Grocery retailers' sales as % all retail sales, 1999-2008
Leading players
Figure 31: Germany: Leading players, 2003
Market shares
Figure 32: Germany: Top ten food retailers' market share, 2003
MAJOR COMPANY PROFILES
 ALDI GRUPPE
Market shares
Figure 33: Aldi: Share of all German food retailers’ sales, 1999-2003
Figure 34: Aldi: Share of all European food retailers’ sales, 1999-2003
Background
Foundation
Two companies formed
International expansion
Next steps
Financial data
Figure 35: Aldi Gruppe: Estimated European sales data, 1999-2003
Figure 36: Aldi gruppe: Estimated European sales breakdown, 2003
Outlets
Figure 37: Aldi Gruppe: European outlet data, 2001-03
Non-European activities
Products
Inhouse brands
Local knowledge
E-commerce
SWOT
 EDEKA
Market share
Figure 38: Edeka: Share (a) of all German food retailers’ sales, 1999-2003
Background
History and structure
Strategy for 2004
Domestic activity
AVA
International activity
Financial data
Figure 39: Edeka: Sales performance, 1999-2003
Outlets
Figure 40: Edeka Group: German outlet data, 1999-2003
Products
Systems
E-commerce
SWOT
 INTERMARCHÉ
Figure 41: ITM Entreprises: Share of all French food retailers’ sales, 1999-2003
Figure 42: Intermarché: Breakdown of group sales, 1998 vs 2003
Background
Diversification
Intermarché remains the principal fascia in Europe
Strategic alliances
International Activity
Spar Handels
Reward Card
Financial data
Figure 43: Intermarché: Sales data, 1999-2003
Spar Handels
Figure 44: Spar Handels: Financial performance, 1998-2003
Outlets
Figure 45: ITM Entreprises: Outlet data, 1998 and 2000-03
Figure 46: ITM: Formats in France by type, average size and number, 2003
Spar Handels
Figure 47: Spar Handels, Outlet data, 1999-2003
Products
E-commerce
SWOT
 METRO
Market shares
Figure 48: Metro Food retailing: Share of German food retailers sales, 1999-2003
Background
History
Group
Figure 49: Metro Group: sales breakdown, 2003
Food retailing
Against the stream
Financial data
Group
Figure 50: Metro AG: Group financial performance, 1999-2003
Food retail
Figure 51: Metro Food retailing: Financial performance, 1999-2003
First half 2004
Outlets
Figure 52: Metro Food Retailing: Outlet data, 1999-2003
Extra
Products
Figure 53: Real: Number of specialist departments, 2002 and 2003
Systems
E-commerce
SWOT
 REWE
Market shares
Figure 54: Rewe: Share of all German food retailers’ sales, 1999-2003
Figure 55: Rewe: Share of all European food retailers’ sales, 1999-2003
Background
History
Acquisitive domestic retail expansion
Other business activities
Early foreign moves floundered
But internationalisation has gathered momentum
Senior management changes
Karstadt deal
Financial data
Figure 56: Rewe: Group sales performance, 1999-2003
Germany
International
Figure 57: Rewe: Food retail sales, by country, 1999-2003
2004 so far
Outlets
Figure 58: Rewe: Food retailing outlet data, 2000-03
Germany
International
Figure 59: Rewe: International food retailing fascias by country, 2003
Products
Own brands
Discount stores
Supermarkets and hypermarkets
Fighting the hard discounters
E-commerce
Figure 60: Rewe: Website addresses of principal fascias in Germany, Austria and Italy, 2004
SWOT
Bon appétit Group
Background
Financial data
Figure 61: Bon appétit Group: Food retail sales, 2002-03
Outlets
Figure 62: Bon appétit Group: Number of stores, 2002-03
 SCHWARZ
Market share
Figure 63: Schwarz: Share of all German food retailers’ sales, 1999-2003
Figure 64: Schwarz: Share of all European food retailers’ sales, 1999-2003
Background
Lidl
Kaufland
Financial data
Figure 65: Schwarz: European food sales data, 1999/2000-2003/04 (est)
Outlets
Lidl
Kaufland
Figure 66: Schwarz: European outlet data, 1999/2000-2003/04 (est)
Products
Lidl
Kaufland
E-commerce
SWOT
 SPAR INTERNATIONAL
Figure 67: SPAR (Europe): Sales as share of all European food retailers sales, 2000-03
Background
Financial data
Figure 68: SPAR international: Sales, 2000-03
Figure 69: SPAR International: Sales, 2000-03
Outlets
Figure 70: SPAR International: Outlet data, 2001-03
Products
E-commerce
SWOT
 TENGELMANN
Figure 71: Tengelmann: Food retail sales as % all European food retailers’ sales, 1999/2000-2003/04
Figure 72: Tengelmann as % all German food retailers’ sales, 1999/2000-2003/04
Background
Financial data
Figure 73: Tengelmann: Financial performance, 1999-2004
Outlets
Figure 74: Tengelmann: Food retailing outlet data, 1999-2004
Products
Home shopping and e-commerce
SWOT
 WAL-MART (EUROPE)
Market share
Figure 75: ASDA: Share of UK food retailers’ sales, 1999-2003
Figure 76: Wal-Mart Germany: Share of German food retailers sales, 1999-2003e
Figure 77: Wal-Mart Europe: Share of European food retailers, 1999-2003e
Background
History
Cross-border moves
Europe
Financial data
Group performance
Figure 78: Wal-Mart Inc: Group financial performance, 1999/2000-2003/04
Figure 79: Wal-Mart Europe: Financial performance, 1999/2000-2003/04
Figure 80: ASDA: Financial performance in pound sterling, 1999-2003
Outlets
Figure 81: Wal-Mart Europe: Outlet data, 1999/2000-2003/04
Products
E-commerce
SWOT
MINI COMPANY PROFILES
Dohle
Background
Financial data
Outlets
Products
Norma
Background
Financial and outlet data
Products

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.