Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Abbreviations
Premier Insight
Summary of Key Report Findings
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- Good market conditions…
- …aiding continuing market growth
- Brands seek own distribution channels
- Consumer doubts about marketing effectiveness
- The same product but different uses
- Buying the right products for the right activities
- Sport, leisure, fashion and now music
Market Factors
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- Population trends
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- Figure 1: Trends in the age structure of the UK population, 1999-2009
- Figure 2: Trends in the age structure of the UK population, by gender, 1999-2009
- Healthy lifestyles
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- Figure 3: Participation in sport and exercise, 1996-2002
- Figure 4: Primary reason for taking part in sport and exercise, by gender, age and socio-economic group, 2002
- Leisure time
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- Figure 5: Daily leisure time, 2004
- Figure 6: Consumer spending on leisure, 1999-2008
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- Figure 7: Sports clothing and footwear share of sports market, 1999-2008
- Income and expenditure
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- Figure 8: Trends in personal disposable income and consumer expenditure, 1999-2009
- Employment
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- Figure 9: Employment and part-time employment, by gender, 1999-2009
- Interest in sport
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- Figure 10: Interest in named sports/pastimes among UK adults, 2001-04
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- Figure 11: Regular participation in sports, 2001-04
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- Figure 12: Paid to watch sporting events, 2001-04
- Technology
- Legal
Market Size
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- Sports goods market overview
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- Figure 13: Consumer spending on sports goods, 1999-2004
- Sports clothing market size
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- Figure 14: Consumer spending on sports clothing, 1999-2004
The Supply Structure
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- adidas-Salomon AG
- Nike Inc
- Puma AG
- Reebok International Limited
- Craghoppers Limited
- O'Neill
- Pentland Group plc
- Proline International Limited
- Umbro plc
- The supply chain
- Retailers and sports clothing brands
- Sports clothing brands and retailers
- Other developments
Advertising and Promotion
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- Sponsorship
- Advertising
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- Figure 15: Advertising spend, January-December 2003
The Consumer
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- Figure 16: Use of sports clothing, September 2004
- Purpose for buying sports clothing by demographic analysis
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- Figure 17: Purpose for buying sports clothing, by gender, age, socio-economic group, marital and working status, September 2004
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- Figure 18: Purpose for buying sports clothing, by detailed lifestage groups, September 2004
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- Figure 19: Purpose for buying sports clothing, by region and ACORN categories, September 2004
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- Figure 20: Purpose for buying sports clothing, by media usage, supermarket usage and commercial TV viewing, September 2004
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Consumer Attitudes and Targeting Opportunities
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- Figure 21: Type of sports products bought, September 2004
- Type of sports clothing bought by other clothing purchased
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- Figure 22: Type of sports clothing purchased, by other sports clothing purchased, September 2004
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- Figure 23: Type of sports clothing purchased, by other sports clothing purchased, September 2004
- Type of sports clothing bought by how used
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- Figure 24: Reason for purchasing sports clothing, by type of product, September 2004
- Why people buy sports clothing
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- Figure 25: Influencing factors for purchasing sports clothing, September 2004
- Reasons why bought by purpose
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- Figure 26: Reasons for purchasing sports clothing, by influencing factors, September 2004
- Reasons why bought by purpose
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- Figure 27: Type of sports clothing purchased, by influencing factors, September 2004
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- Figure 28: Type of sports clothing purchased, by influencing factors, September 2004
- Sports Clothing Target Groups
- Comfort and Quality (29% of the sample 14.2 million adults)
- Fashion Demons (12% of the sample or 5.9 million adults)
- Brand Divas (13% of the sample or 6.3 million adults)
- Image First (17% of the sample or 8.3 million adults)
- Uninterested (30% of the sample or 14.6 million adults)
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- Figure 29: Sports clothing target groups, by gender, age, socio-economic group, marital and working status, September 2004
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- Figure 30: Sports clothing target groups, by detailed lifestage groups, September 2004
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- Figure 31: Sports clothing target groups, by region and ACORN categories, September 2004
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- Figure 32: Sports clothing target groups, by media usage, supermarket usage and commercial TV viewing, September 2004
- Optimum sports clothing target groups
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- Figure 33: Optimum sports clothing target groups, September 2004
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The Consumer – Type of Sports Clothing Bought: Detailed Demographics
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- Most popular sports clothing bought by demographic analysis
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- Figure 34: Type of sports clothing purchased, by gender, age, socio-economic group, marital and working status, September 2004
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- Figure 35: Type of sports clothing purchased, by detailed lifestage groups, September 2004
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- Figure 36: Type of sports clothing purchased, by region and ACORN categories, September 2004
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- Figure 37: Type of sports clothing purchased, by media usage, supermarket usage and commercial TV viewing, September 2004
- Next most popular sports clothing bought by demographic analysis
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- Figure 38: Type of sports clothing purchased, by gender, age, socio-economic group, marital and working status, September 2004
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- Figure 39: Type of sports clothing purchased, by detailed lifestage groups, September 2004
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- Figure 40: Type of sports clothing purchased, by region and ACORN categories, September 2004
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- Figure 41: Type of sports clothing purchased, by media usage, supermarket usage and commercial TV viewing, September 2004
The Consumer – Influences on Buying Sports Clothing: Detailed Demographics
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- Most popular reasons to buy sports clothing
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- Figure 42: Reasons for buying sports clothing, by gender, age, socio-economic group, marital and working status, September 2004
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- Figure 43: Reasons for buying sports clothing, by detailed lifestage groups, September 2004
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- Figure 44: Reasons for buying sports clothing, by region and ACORN categories, September 2004
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- Figure 45: Reasons for buying sports clothing, by media usage, supermarket usage and commercial TV viewing, September 2004
- Next most popular reasons to buy sports clothing
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- Figure 46: Reasons for buying sports clothing, by gender, age, socio-economic group, marital and working status, September 2004
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- Figure 47: Reasons for buying sports clothing, by detailed lifestage groups, September 2004
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- Figure 48: Reasons for buying sports clothing, by region and ACORN categories, September 2004
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- Figure 49: Reasons for buying sports clothing, by media usage, supermarket usage and commercial TV viewing, September 2004
The Future
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- Integration
- Consolidation
- Fashion cycles
- The popularity of playing and watching sport
Forecast
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- Figure 50: Forecast of the market for sports clothing, 2004-09
- Increase in leisure time will favour the market
- Price competition will encourage more demand for sports clothing
- Factors used in the forecast
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