CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Mintel estimates that spending on sports goods increased to £4,480 million in 2003. The market is driven by consumer’s appropriation of sports clothing and footwear as general casualwear, and major sports brands such as Nike, Adidas and Reebok are worn by a wide cross section of the population. The cult celebrity surrounding football in the UK also boosts sales of these brands and drives sales of replica shirts.
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MarketMarket
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The Consumer
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Consumer Attitudes and Targeting Opportunities
The Consumer – Type of Sports Clothing Bought: Detailed Demographics
The Consumer – Influences on Buying Sports Clothing: Detailed Demographics
The Future
Forecast
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