Mintel’s Niche Insurance report focuses on the largest insurance sectors appealing to a wider market than other niche insurance products. These include personal accident insurance, high value home insurance, wedding insurance, motorcycle insurance, and boat/yacht insurance, but exclude the subject of legal expenses which is now covered in its own report, published in December 2004.

Most insurance sectors, including the sectors covered in this report, have done relatively well over the past few years despite a general distrust in the insurance industry. The industry is expected to be even more profitable as insurance fraud decreases over the coming years. However the insurance industry faces the challenge that most consumers perceive insurance to be too expensive, even though increased competition has recently been driving down premiums.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts. This report will aim at determining how providers can win consumers’ favour, in addition to understanding how niche insurance markets can maximise profitability.

Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.