Table of Contents
Introduction And Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
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- A $10 billion market
- Functional beverages cross many beverage categories
- Health and convenience are key drivers
- Major beverage companies have expanded drink portfolios with functionals
- Advertising and promotion: sampling
- FDM tops other channels for distribution
- More than a third of consumers purchase functional beverages
- Forecast for functional beverages similar to beverages overall
Market Drivers
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- Health concerns
- Demographic opportunities
- Age groups—favored drinks for each group
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- Figure 1: Types of functional drinks purchased, by age, July 2004
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- Figure 2: U.S. population projections, by age, 2000-2009
- Women consumers
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- Figure 3: Female population projections, by age, 2000-2010
- Ethnic consumers
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- Figure 4: American households, by race/ethnicity, 2000-2009
- Consumers embrace active lifestyles
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- Figure 5: Health and fitness club* membership, 1998-2003
- Packaging and convenience innovations
- Larger sizes and other innovations for energy drinks
- Plastic in several new types of beverages
- Glass
- Successful single-serve products expand to multipacks
- Ingredient innovations
- Health claims proliferate, but functional declines
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- Figure 6: New product introductions with a functional or fortified positioning, 1999-2004
- Consumer skepticism
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- Figure 7: Most likely source of information about functional drinks, August 2003
Market Size & Trends
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- Figure 8: Total U.S. retail sales of functional beverages*, at current and constant prices, 1999-2004
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- Graph 1: Total U.S. retail sales of functional beverages*, at current and constant prices, 1999-2004
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Market Segmentation
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- Figure 9: FDM sales of functional beverages*, by drink category, 2002 and 2004
- Juices and juice drinks
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- Figure 10: FDM sales of functional juices and juice drinks*, at current and constant prices, 1999-2004
- Soy-based drinks
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- Figure 11: FDM sales of functional soy-based drinks*, at current and constant prices, 1999-2004
- Enhanced water/sports drinks
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- Figure 12: FDM sales of enhanced water/sports drinks*, at current and constant prices, 1999-2004
- Smoothies/yogurt drinks
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- Figure 13: FDM sales of functional smoothies/yogurt drinks*, at current and constant prices, 1999-2004
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- Figure 14: Total sales of RTD smoothies/yogurt drinks at FDM and made-to-order functional smoothies, 2001 and 2003
- Teas
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- Figure 15: FDM sales of functional teas*, at current and constant prices, 1999-2004
- Energy drinks
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- Figure 16: FDM sales of functional energy drinks*, at current and constant prices, 1999-2004
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Supply Structure
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- AMERICAN VS. INTERNATIONAL PRODUCTION
- COMPANIES AND BRANDS
- Overview
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- Figure 17: FDM sales of functional drinks, by manufacturer, 2001 & 2003*
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- Figure 18: Brand sales of functional beverages, 2001 & 2003*
- Juice and juice drinks
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- Figure 19: Manufacturer and brand sales of functional juice and juice drinks, 2001 & 2003*
- Soy-based drinks
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- Figure 20: Manufacturer and brand sales of functional soy-based drinks, 2001 & 2003*
- Enhanced water/sports drinks
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- Figure 21: Manufacturer and brand sales of enhanced water/sports drinks, 2001 & 2003*
- Smoothies/yogurt drinks
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- Figure 22: Manufacturer and brand sales of functional smoothies/yogurt drinks, 2001 & 2003*
- Tea
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- Figure 23: Manufacturer and brand sales of functional RTD teas, 2001 & 2003*
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- Figure 24: Manufacturer and brand sales of functional loose/bagged teas, 2001 & 2003*
- Energy drinks
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- Figure 25: Manufacturer and brand sales of functional energy drinks, 2001 & 2003*
- MAJOR PLAYER PROFILES
- PepsiCo, Inc.
- Tropicana and Dole
- SoBe
- Aquafina Essentials
- Propel
- Amp
- The Coca-Cola Company
- Minute Maid
- Odwalla
- KMX
- Powerade
- Dasani
- Dannon Fluoride to Go
- Ocean Spray
- Nestlé USA
- Welch Foods Inc.
- Florida’s Natural Growers
- Dean Foods Company/Suiza Inc./White Wave
- Procter & Gamble
- Cadbury Schweppes America Beverages
- Mott’s
- Snapple
- Campbell’s
- Ferolito, Vultaggio & Sons
- Red Bull GmbH
- Yoplait (General Mills, Inc.)
- The Hain Celestial Group, Inc.
- 8th Continent (General Mills & DuPont)
- Glacèau Water Co. Inc.
- Groupe Danone
- The Dannon Company, Inc.
- Stonyfield Farm
- Hansen’s Natural Corp.
- Traditional Medicinals
- Rockstar International
- Clearly Canadian Beverage Corp.
- Unilever
- Bigelow
Advertising & Promotion
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- OVERVIEW
- MAJOR MANUFACTURERS AND BRANDS
- PepsiCo
- Coca-Cola
- Ocean Spray
- White Wave (Dean Foods)
- Cadbury Schweppes
- Red Bull GmbH
- Glacèau Water Co. Inc.
Retail Distribution
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- Overview
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- Figure 26: Sales of functional beverages, by channel, 2002 and 2004
- Food, drug, and mass
- Convenience stores
- Specialty retailers
- On-premises sales
The Consumer
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- Introduction
- Regular or occasional purchasers of functional beverages
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- Figure 27: Trends in regular or occasional purchasing of functional drinks, 2003 and 2004
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- Figure 28: Regular or occasional purchasing of functional drinks, by gender, July 2004
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- Figure 29: Regular or occasional purchasing of functional drinks, by age, July 2004
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- Figure 30: Regular or occasional purchasing of functional drinks, by household income, July 2004
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- Figure 31: Regular or occasional purchasing of functional drinks, by race/ethnicity, July 2004
- Types of functional beverages purchased
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- Figure 32: Trends in types of functional drinks purchased, 2003 and 2004
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- Figure 33: Types of functional drinks purchased, by gender, July 2004
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- Figure 34: Types of functional drinks purchased, by age, July 2004
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- Figure 35: Types of functional drinks purchased, by income, July 2004
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- Figure 36: Types of functional drinks purchased, by level of educational attainment, July 2004
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- Figure 37: Types of functional drinks purchased, by geographic location, July 2004
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- Figure 38: Types of functional drinks purchased, by presence of children and marital status, July 2004
- Reasons for purchasing functional beverages
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- Figure 39: Reasons functional drinks purchased, July 2004
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- Figure 40: Reasons functional drinks purchased, by gender, July 2004
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- Figure 41: Reasons functional drinks purchased, by age, July 2004
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- Figure 42: Reasons functional drinks purchased, by income, July 2004
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- Figure 43: Reasons functional drinks purchased, by presence of children and marital status, July 2004
- Reasons for not purchasing functional beverages
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- Figure 44: Reasons functional drinks not purchased, July 2004
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- Figure 45: Reasons functional drinks not purchased, by gender, July 2004
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- Figure 46: Reasons functional drinks not purchased, by age, July 2004
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- Figure 47: Reasons functional drinks not purchased, by income, July 2004
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- Figure 48: Reasons functional drinks not purchased, by level of educational attainment, July 2004
- Summary
Future & Forecast
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- FUTURE TRENDS
- Introduction
- Health-consciousness and convenience have become mindsets
- Increase in disease management products
- Qualified health claims in the future
- Ingredient approval may become stricter
- MARKET FORECAST
- Functional beverages
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- Figure 49: Forecast of total U.S. retail sales of functional beverages, at current and constant prices, 2004-2009
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- Graph 2: total U.S. retail sales of functional beverages, 1999-2003, and forecast, 2004-2009
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- All Sport: All Sport Plus Sports Beverage with Supplements
- Leading Brands: Soy20 Fruit Flavored Water and Natural Soy Isoflavones
- Minute Maid: Premium Heart Wise Cholesterol-Reducing Orange Juice
- BioEssentials: Motion Potion Dietary Supplement Drink
- Hain-Celestial Group: Celestial Seasonings Menopause Nite Tea
- Hain-Celestial Group: Rice Dream Heartwise
- Novartis Consumer Health: Resource DiabetiShield
Appendix: Nutrition Business Journal Source Data
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- Figure 50: Total U.S. retail sales of functional beverages, 5 leading brands, 2002-2003, and 2003 retail channel sales
- Figure 51: Total U.S. retail sales of functional breads and grains products, 5 leading brands, 2002-2003, and 2003 retail channel sales
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- Figure 52: Total U.S. retail sales of functional dairy products, 5 leading brands, 2002-2003, and 2003 retail channel sales
- Figure 53: Total U.S. retail sales of functional packaged/prepared foods, 5 leading brands, 2002-2003, and 2003 retail channel sales
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- Figure 54: Total U.S. retail sales of functional snacks and bars, 5 leading brands, 2002-2003, and 2003 retail channel sales
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