Functional Beverages - US - September 2004
Functional Beverages - US - September 2004

The 1990s fueled a health and lifestyle revolution that resulted in consumer demand for foods and beverages that provide both nourishment and good taste, at the right price. The beverage industry, with functional drinks, has successfully met those desires by selling a broad range of products--juices, energy drinks, smoothies, soy-based beverages, enhanced isotonics, enhanced water, teas--that tend to project a cool image while at the same time fulfilling a nutritional ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Segmentation
Retail Distribution

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations
Appendix: New Product Briefs
Appendix: Nutrition Business Journal Source Data

Other

Introduction And Abbreviations
Market Size & Trends
Supply Structure
Advertising & Promotion
Future & Forecast