Functional Beverages - US - September 2004
Functional Beverages - US - September 2004

The 1990s fueled a health and lifestyle revolution that resulted in consumer demand for foods and beverages that provide both nourishment and good taste, at the right price. The beverage industry, with functional drinks, has successfully met those desires by selling a broad range of products--juices, energy drinks, smoothies, soy-based beverages, enhanced isotonics, enhanced water, teas--that tend to project a cool image while at the same time fulfilling a nutritional ...

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Overview

Overview

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Executive Summary

Market

Market

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Market Drivers
Market Segmentation
Retail Distribution

Consumer

Consumer

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The Consumer

Data

Data

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Appendix: Trade Associations
Appendix: New Product Briefs
Appendix: Nutrition Business Journal Source Data

Other

Introduction And Abbreviations
Market Size & Trends
Supply Structure
Advertising & Promotion
Future & Forecast