What you need to know

Brazilians continue to favor cooking at home for economic reasons. The slight fall in inflation has offered some relief to Brazilians, making it easier to purchase categories that had been absent from the shopping list. The return to face-to-face work has left less free time for cooking, leading consumers to invest in products that are more practical and quicker to prepare.

Key issues covered in this Report

  • Top cooking ingredients

  • Changes in ingredients use

  • Cooking on a budget

  • Time saving resources when cooking

  • Cooking habits by meal

  • Attitudes and habits towards cooking at home

Definition

The objective of this Report is to understand the cooking behaviors of Brazilian consumers. This Report explores how often Brazilians cook and what the most important factors are for those who cook, as well as the habits and attitudes related to this activity.

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