What you need to know
Despite the recent improvement in macroeconomic data, such as a drop in unemployment and inflation and an increase in GDP, the COVID-19 pandemic has left many negative effects on Brazil’s economy and society. In general, Brazilians are concerned about their finances and are looking for ways to save money, switching to cheaper brands and retailers and adopting a more critical stance when it comes to the benefits offered by different categories.
In addition to the challenge of maintaining healthier lifestyles, dealing with conflicts related to political polarization and increased violence has been an issue. Therefore, supporting Brazilians’ mental and emotional health remains fundamental, as well as encouraging individuals to socialize and have moments of leisure and entertainment, even on a tighter budget.
Definition
This Report investigates the following issues and their impact on Brazilians’ lifestyles:
Life challenges in the past year
Perceived value
Strategies to save money, changes on spending and where extra money is spent
Brazilian pride and expectations towards country’s situation
Interest in experiences
