What you need to know
In last year’s Report, poor eyesight and digestive problems shared equal prevalence (36%) among the surveyed sub-health issues. In this year’s Report, 39% of consumers reported having poor eyesight, once again making it the number one sub-health issue. This suggests that poor eyesight has become prevalent again in society or that consumers are more aware of their eyesight issues.
While consumers are much more willing to try professional products and services to improve their eye health, the biggest challenge this market faces is that more than half of consumers forget to use eye-protecting products. This means that consumer adoption of eye-protecting products is low, hinting to brands to think about how to make products more user-friendly or easily integrated into consumers’ daily routines.
The good news is that people across different life stages have the same need to protect their eyes from mobile phone use. Furthermore, consumers are most satisfied with the “eye protection” mode of electronic devices. Consumers are interested in trying various methods including products in the non-technology sector to protect their eyes. This provides an ample opportunity for brands in this sector to learn from the technology of the “eye protection” mode seen in the digital device sector as a way to upgrade their own products.
Key issues covered in this Report
Market factors (including the impact after relaxing the COVID-19 prevention policy) influencing the health and wellness market
Market strategies and new product trends in the general health and wellness market and the specific eye health market
The prevalence of sub-health issues and unhealthy lifestyle behaviours
The prevalence of specific eye health problems and subsequent behaviours and attitudes towards eye health prevention and management
Covered in this Report
This year’s Report looks into the general prevalence of sub-health issues and unhealthy lifestyle behaviours and compares it with data from previous years. In addition, this year’s Report focuses on the eye health market in China, intending to find opportunities to support consumers in their eye health improvement journeys.
In this Report, GNPD analysis covers food, drink and healthcare categories.
