The DIY Review, last published in January 2003, brings together the developments in the DIY market, from the viewpoint of consumers as well as that of the industry that supplies them with home improvement goods and services.

Consumer issues summarised in this report include the influence of house prices on home improvement as well as the development of DIY as a regular hobby for many thousands of experienced DIY enthusiasts. Also included are the role of the media in encouraging DIY and gardening and the prospect of some of the higher-income consumers turning their backs on doing-it-yourself as a cost-saving measure and returning to employing professional tradesmen for basic home maintenance.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market, its prospects and the market’s retail dynamics.

In addition, Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand.

Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.