Table of Contents
Executive Summary
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- Germany
- German electricals market in decline
- Deflation driving market value down
- Market dominated by the specialists
- MediaMarkt continues its inexorable rise
- German consumers less interested in new technology than British or French
- Europe
- 2003 a bad year for electricals
- A replacement or technology led marketplace?
- Price deflation hits retailers sales
- Northern & Western European markets are the most mature
- Specialist channel dominates the market
- Online specialists are making their presence felt
- Media-Saturn maintains market lead
- Buying groups growth slows in competitive climate
- Electrical retailers sales forecast to beat market growth
- British are most keen on electrical gadgets
- Latent demand in Germany?
Report Scope and European Outlook
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- Report Scope
- Technical notes
- Definitions
- Market sizes
- Currencies
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- Figure 1: Europe: Euro Currencies: Entry rate into the Euro
- Outlook
- The state of play
- An increasingly international market
- Is Kesa on the acquisition agenda?
- Media-Saturn to change development strategy?
- New product development
- Store size
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- Figure 2: Europe: Leading electricals specialists store data, 2003
Background Data – Germany
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- Population
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- Figure 3: Germany: Population trends, 1998-2002
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- Figure 4: Germany: Population, by age group and sex, 1999-2001
- Figure 5: Germany: Households, 2002
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- Figure 6: Germany: Regions and major cities, 2001a
- Economy
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- Figure 7: Germany: Gross domestic product, 1995-2002
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- Figure 8: Germany: Consumer prices, 1995-2003
- Figure 9: Germany: Consumer expenditure, 1995-2003
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- Figure 10: Germany: Detailed breakdown of consumer expenditure, 1998-2002
The German Electricals Retailing Sector
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- Background
- Depressed German economic background
- Lack of consumer confidence
- Brown goods ownership levels low
- Retail market driven by price
- Media-Saturn is the dominant player
- Low Internet penetration
- The German electricals market
- Market value and trends
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- Figure 11: Germany: Total consumer spending on electricals, 1998-2002
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- Figure 12: Germany: Spending on electricals as a percentage of total consumer spending, 1998-2002
- Channels of distribution
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- Figure 13: Germany: Spending by channel of distribution, 2003
- Electricals retail specialists
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- Figure 14: Germany: Electricals specialists’ retail sales, 1999-2003
- Outlet and enterprise data
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- Figure 15: Germany: Electricals retailers’ outlet data, 1997-2000
Germany Consumer Trends
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- Ownership and purchasing of audio-visual goods
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- Figure 16: Have or own audio-visual equipment, 2001 and 2003
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- Figure 17: Bought audio-visual equipment in last 12 months, 2001 and 2003
- PCs and the Internet
- Ownership and purchasing of large kitchen appliances
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- Figure 18: Have or own large kitchen/household appliances, 2001 and 2003
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- Figure 19: Bought new large kitchen/household appliances in last 12 months, 2001 and 2003
- Consumer attitudes
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- Figure 20: Agreement with attitude statements in Germany, by demographic sub-group, 2003
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- Figure 21: Agreement with attitude statements in Germany, by demographic sub-group, 2003
- Age profile
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- Figure 22: Consumers wanting to buy a new home computer, by age, 2003
- Internet access
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- Figure 23: Consumers intending to use the Internet over the next 12 months, by region, 2003
- New technology
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- Figure 24: Consumers who love to buy new gadgets, by age, 2003
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- Figure 25: Consumers admitting to being influenced by advertising, by age, 2003
- Quality, brands and service
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- Figure 26: Consumers prepared to pay extra for quality, by region, 2003
Prospects and Forecasts – Germany
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- Prospects
- Forecasts
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- Figure 27: Germany: Electricals retail sales forecasts, 2004-08
- Figure 28: Germany: Electricals specialists’ retail sales forecasts, 2004-08
Leading Specialists in Germany
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- Figure 29: Germany: Leading electricals retailers, 2002/03
- Market shares
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- Figure 30: Germany: Leading electricals retailers’ market shares, 2003
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Major Company Profiles
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- The Carphone Warehouse
- Background
- Financial data
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- Figure 31: The Carphone Warehouse: Financial performance, 1998/99-2002/03
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- Figure 32: The Carphone Warehouse: Turnover by region, 2000-03
- Performance by division
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- Figure 33: The Carphone Warehouse: Turnover by division, 2001/02-2002/03
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- Figure 34: The Carphone Warehouse: Sales by division, 2001/02-2002/03
- Interim results
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- Figure 35: The Carphone Warehouse: Interim results, 2002-03
- Outlets
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- Figure 36: The Carphone Warehouse: Outlet data, End March 2002-03
- Products
- E-commerce
- SWOT
- Conrad Electronic
- Background
- Financial data
- Outlets
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- Figure 37: Conrad: Store data, 2003
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- Figure 38: Conrad: Stores in partnership, 2003
- E-commerce
- SWOT
- EDA
- Background
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- Figure 39: EDA: Membership, 2003
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- Figure 40: EDA members, Share of national electrical retailers’ sales, 2003
- Financial data
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- Figure 41: EDA: Financial data, 2001-03
- Outlets
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- Figure 42: EDA: Outlet data, 2000-03
- Products
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- Figure 43: EDA members: Purchases by product type, 2001
- SWOT
- ElectronicPartner
- Background
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- Figure 44: ElectronicPartner members, 2003
- Financial data
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- Figure 45: ElectronicPartner: Financial performance, 1999-2003
- Outlets
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- Figure 46: ElectronicPartner: Outlet data, 1999-2003
- Figure 47: ElectronicPartner: Outlets and estimated sales, 2003
- Products
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- Figure 48: ElectronicPartner: Sales by product, 1999
- SWOT
- Euronics
- Background
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- Figure 49: Euronics: Members by country of operation, December 2003
- Financial data
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- Figure 50: Euronics: Sales by country, 2000 and 2002-03
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- Figure 51: Euronics: Sales by country, 2003
- Outlets
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- Figure 52: Euronics: Member and outlet data, by country, 2001-03
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- Figure 53: Euronics: Average sales per outlet and store size, by country, 2003
- Products
- SWOT
- Expert
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- Figure 54: Expert: European members, contact details, 2004
- Background
- Increased control
- Financial data
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- Figure 55: Expert Global: Group sales, 1999-2003
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- Figure 56: Expert International: Members' sales, by country, 2003
- Outlets
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- Figure 57: Expert: Outlet data, 1997-2003
- Products
- SWOT
- Media-Saturn
- Background
- Media-Saturn
- Metro Group
- Financial data
- Media-Saturn Group
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- Figure 58: Media-Saturn: Financial performance, 1999-2003
- Figure 59: Media-Saturn: Sales by country, 2003/04
- Market share performance
- German vs. international sales
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- Figure 60: Media-Saturn: Germany, Western Europe & Eastern Europe annual sales growth, 2000-03
- Outlets
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- Figure 61: Media-Saturn: Group outlet data, 1999-2003
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- Figure 62: Media-Saturn: Outlet data, by country, 1999-2003
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- Figure 63: Media-Saturn: Sales/outlet, by country, 2003/04
- Products
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- Figure 64: Media-Saturn: Product mix, 2003
- E-commerce
- SWOT
Mini Company Profiles
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- ProMarkt/MakroMarkt
- Background and financial data
- Outlets
- PC-Spezialist
- Background and financial data
- Outlets
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