Table of Contents
Executive Summary
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- Impact of COVID-19 on allergy remedies
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- Figure 1: Short-, medium- and long-term impact of COVID-19 on OTC allergy remedies, 2021
- The market
- Allergy remedies see slower growth in 2020
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- Figure 2: UK retail value sales forecast of allergy remedies, 2016-26
- Companies and brands
- GSK’s Piri brands see mixed results
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- Figure 3: UK retail value sales of OTC allergy remedies, by brand, 2021
- The consumer
- ‘Maskne’ increases experience of spots and need for dedicated solutions
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- Figure 4: Skin conditions experienced in the last 12 months, 2019 - 2021
- Consumers scale back on professional help for skin conditions
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- Figure 5: Treatment of skin conditions in the last 12 months, 2021
- Most adopt regular skin condition management routines over reactionary care
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- Figure 6: How skin condition is managed, 2021
- Stress the benefits of sensory care
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- Figure 7: Factors contributing to triggering of skin conditions, 2021
- COVID-19 precautions reduce allergy experience
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- Figure 8: Experience and treatment of non-food allergies in the last 12 months, 2021
- Engage consumers to boost understanding
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- Figure 9: Attitudes towards allergies and allergy remedies, 2021
Issues and Insights
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- COVID-19 precautions (temporarily) reduce need for allergy relief…
- …but increase potential for dedicated skin condition NPD
- Skin condition products gain credence
The Market – Key Takeaways
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- COVID-19 challenges value growth of allergy remedies
- Online and grocery channels benefit from shift in buying behaviours
- Normalised mask-wearing provides opportunities for skin condition brands
Market Size and Forecast – Allergy Remedies
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- COVID-19 restrictions slow need for hay fever remedies
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- Figure 10: Short-, medium- and long-term impact of COVID-19 on OTC allergy remedies, 2021
- Steady growth of allergy remedies expected
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- Figure 11: UK retail value sales of OTC allergy remedies, 2016-26
- 2021 will still see muted growth
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- Figure 12: UK retail value sales forecast of allergy remedies, 2016-26
- Market drivers and assumptions
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- Figure 13: Key drivers affecting Mintel’s market forecast, 2016-25
- Forecast methodology
Channels to Market – Allergy Remedies
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- Grocery multiples and online benefit as pandemic ‘go-to’ channels
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- Figure 14: UK retail value sales of OTC allergy remedies, by outlet type, 2018-20
Market Drivers
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- Climate change will continue to elevate hay fever experience
- Air pollutants exacerbate seasonal allergies
- Conversation grows around the gut microbiome and allergy development
- The normalisation of face coverings provides NPD opportunities for specialised skincare
- Social media x skin conditions
Companies and Brands – Key Takeaways
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- COVID-19 inspires skin conditions NPD
- Take the digital path for skin conditions
- Allergy relief can grow with natural focus
Market Share – Allergy Remedies
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- GSK’s Piri brands see mixed results
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- Figure 15: Retail value sales of allergy remedies, by brands, 2020-21
- Stérimar benefits from natural proposition
Launch Activity and Innovation
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- Skin conditions
- NPD moves away from ‘appearance-driven’ BPC categories in 2020…
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- Figure 16: Proportion of NPD in the BPC sector carrying skin disorders claims, by category, 2016- 21
- …but gains inspiration from the pandemic with anti-‘maskne’ innovations
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- Figure 17: Examples of BPC product launches promoting effect against ‘maskne’, 2020-21
- Skin conditions get personal
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- Figure 18: Skin + Me process, 2021
- Newer healthcare innovations target eczema with convenience and strength
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- Figure 19: Examples of topical products for eczema launched within the healthcare sector, 2019-21
- Figure 20: Doublebase Diomed DrySkin Emollient (Diomed Herbals), 2020
- Celebrity dermatologist extends skincare launch to UK
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- Figure 21: SLMD skincare line, 2021
- Allergy remedies
- Non-ingested formats benefit from reduced segment NPD
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- Figure 22: New product development in the allergy relief sub-category, by format type, 2016- 21
Advertising and Marketing Activity
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- Adspend for skin condition products plummet
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- Figure 23: Total above-the line, online display and direct mail advertising expenditure on skin condition products, by media type, 2016- 21
- Allergy remedies turn to digital
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- Figure 24: Total above-the line, online display and direct mail advertising expenditure on allergy remedies, by media type, 2016- 21
- Nielsen Ad Intel coverage
The Consumer – Key Takeaways
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- COVID-19 measures increase experience of breakouts…
- …but decrease experience of non-food allergies
- Limited access to professionals tempts consumers towards natural/home remedies
Impact of COVID-19 on Consumer Behaviour
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- Vaccine roll-out improves consumer confidence
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- Figure 25: Worry and extreme worry about the risk of being exposed to COVID-19, 2020-21
- Healthcare spend plateaus
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- Figure 26: Spend on healthcare products compared with before COVID-19, 2021
Experience of Skin Conditions
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- ‘Maskne’ increases experience of spots
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- Figure 27: Skin conditions experienced in the last 12 months, 2019 and 2021
- Allergic reactions in skin decline
Treating and Managing Skin Conditions
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- Consumers scale back on professional help…
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- Figure 28: Treatment of skin conditions in the last 12 months, 2019 and 2021
- …and adopt a more natural approach
- Most adopt regular skin management routines over reactionary care
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- Figure 29: How skin condition is managed, 2021
- Don’t touch the diet
Factors Impacting Skin Conditions
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- Stress the benefits…
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- Figure 30: Factors contributing to triggering of skin conditions, 2021
- …of sensory care
- Keep it hygienic and clean
Experience and Treatment of Non-food Allergies
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- COVID-19 precautions reduce allergy experience…
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- Figure 31: Experience and treatment of non-food allergies in the last 12 months, 2021
- …and access to some medical treatments
- Consumers are taking greater interest in what they consume
Attitudes towards Allergies and Allergy Remedies
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- Engage consumers to boost understanding…
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- Figure 32: Attitudes towards allergies and allergy remedies, 2021
- Prevention over cure
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- Forecast methodology
Appendix – Companies and Brands
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- Figure 33: NPD index for BPC products carrying skin disorders claims (2016=100), 2016-20
- Figure 34: NPD index for skin conditions sub-category in healthcare sector (2016=100), 2016-20
- Figure 35: NPD index for allergy relief sub-category (2016=100), 2016-20
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