Table of Contents
Comfort Taking Part in Leisure Activities
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- Consumers feel far more comfortable in outdoor hospitality settings
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- Figure 1: Level of consumer comfort doing leisure activities, April 2021
- Older age groups more likely to feel comfortable eating and drinking outdoors…
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- Figure 2: Level of consumer comfort sitting outdoors at a pub/restaurant by age group, April 2021
- …while younger consumers are more open to eating and drinking indoors
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- Figure 3: Level of consumer comfort sitting indoors at a pub/restaurant, by age group, April 2021
- Gyms need to adopt a more flexible fitness model
Plans to Take Part in Leisure Activities
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- The pandemic has not permanently reduced demand for leisure
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- Figure 4: Activities consumers plan to do at any point in the future – NET, April 2021
- Only a quarter plan to return to pubs within a month of reopening
- Safety will be a pressing consumer concern
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- Figure 5: Activities consumers plan to do after venues open, April 2021
- Hospitality sector has the opportunity to maximise outdoor spaces
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- Figure 6: When consumers plan to visit an outdoor restaurant, by comfort sitting outside a pub/restaurant, April 2021
- Restaurants have an opportunity to premiumise
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- Figure 7: Proportion of consumers planning to visit indoor restaurants within a month of venues opening, according to financial situation, April 2021
How COVID-19 Will Shape Consumers’ Leisure Habits
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- COVID-19 motivates consumers to seek out more activities that benefit their wellbeing
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- Figure 8: Activities COVID-19 has made consumers more interested in, April 2021
- Gyms can leverage consumer interest in wellbeing and outdoor spaces
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- Figure 9: Types of leisure activities COVID-19 has made consumers more interested in, by when they plan to visit gyms/leisure centres, April 2021
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