Author: Mintel Group Ltd.
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Leisure Outlook - UK - April 2021

KEY TAKEAWAYS
Consumers feel far more comfortable in outdoor hospitality settings
Younger consumers are more open to eating and drinking indoors
COVID-19 motivates consumers to seek out more activities that benefit their wellbeing
Gyms need to adopt a more flexible fitness model 
COMFORT TAKING PART IN LEISURE ACTIVITIES
Consumers feel far more comfortable in outdoor hospitality settings
Figure 1: Level of consumer comfort doing leisure activities, April 2021
Older age groups more likely to feel comfortable eating and drinking outdoors… 
Figure 2: Level of consumer comfort sitting outdoors at a pub/restaurant by age group, April 2021
…while younger consumers are more open to eating and drinking indoors
Figure 3: Level of consumer comfort sitting indoors at a pub/restaurant, by age group, April 2021
Gyms need to adopt a more flexible fitness model 
PLANS TO TAKE PART IN LEISURE ACTIVITIES
The pandemic has not permanently reduced demand for leisure
Figure 4: Activities consumers plan to do at any point in the future – NET, April 2021
Only a quarter plan to return to pubs within a month of reopening 
Safety will be a pressing consumer concern 
Figure 5: Activities consumers plan to do after venues open, April 2021
Hospitality sector has the opportunity to maximise outdoor spaces
Figure 6: When consumers plan to visit an outdoor restaurant, by comfort sitting outside a pub/restaurant, April 2021
Restaurants have an opportunity to premiumise
Figure 7: Proportion of consumers planning to visit indoor restaurants within a month of venues opening, according to financial situation, April 2021
HOW COVID-19 WILL SHAPE CONSUMERS’ LEISURE HABITS
COVID-19 motivates consumers to seek out more activities that benefit their wellbeing
Figure 8: Activities COVID-19 has made consumers more interested in, April 2021
Gyms can leverage consumer interest in wellbeing and outdoor spaces
Figure 9: Types of leisure activities COVID-19 has made consumers more interested in, by when they plan to visit gyms/leisure centres, April 2021

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