- Contents
- *Overview
- What you need to know
- Key issues covered in this Report
- Definition
- COVID-19: US context
What you need to know
Families have shifted to spending more time on in-home family entertainment over the last year, but vaccine distribution has resulted in an optimism for a return to “normal.” Families intend on experiencing more out-of-home family entertainment activities by Summer 2021. A combination of rising entertainment budgets, more impulsive purchases, and a desire to escape pandemic monotony has left family entertainment brands with a variety of opportunities to provide novel content to families. It will be especially important to keep family entertainment content lighthearted as families want to spend time relaxing, laughing together and escaping from the everyday stressors the last year has brought.
Key issues covered in this Report
The impact of COVID-19 on consumer behavior and the family entertainment market.
Effects of the recession on family entertainment budgets.
Participation in in-home and out-of-home family entertainment activities.
Parents’ goals for family entertainment.
Definition
For the purposes of this Report, Mintel has used the following definitions:
Parents: adults aged 18+ with at least one child under the age of 18 living in the household
COVID-19: US context
Consumer data in this Report was fielded in January 2021. This Report was written March 1-April 2, 2021, and the analysis reflects the current pandemic environment.
The first COVID-19 case was confirmed in the US in January 2020. It was declared a global health pandemic and national emergency in early March 2020. Across the US, various stay-at-home orders were put in place in Spring 2020, and nonessential businesses and school districts closed or shifted to remote operations. The remainder of 2020 saw rolling orders, as states and local governments relaxed and reinforced guidelines according to the spread of the virus in each region.
Vaccine roll-out began in December 2020. Based on current estimates of vaccine production and distribution, the US could reach herd immunity, with 70-85% of the population vaccinated, by late Summer to early Fall 2021. Mintel anticipates business operations in the US will remain in a state of flux through 2021 as the vaccine is widely administered.
