Table of Contents
Executive Summary
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- The market
- Consumer spending
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- Figure 1: France: consumer spending on beauty and personal care (including VAT), 2015-20
- Sector size and forecast
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- Figure 2: France: health & beauty specialists’ sales (excluding VAT), 2015-20
- Channels of distribution
- Companies and brands
- Market shares
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- Figure 3: France: leading beauty specialists: shares of all beauty specialists’ sales, 2019
- Online vs in-store
- Retailer trends
- Online
- The consumer
- Beauty and personal care products purchased
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- Figure 4: France: beauty and personal care products purchased in the last 12 months by gender, October 2020
- Online and in-store shopping for beauty and personal care products
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- Figure 5: France: in-store and online buyers of beauty and personal care products, by gender, October 2020
- Where beauty and personal care products are purchased
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- Figure 6: France: where beauty and personal care products were purchased, October 2020
- Attitudes to innovations in BPC
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- Figure 7: France: interest in in-store BPC shopping innovations, October 2020
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- Figure 8: France: interest in online BPC shopping innovations, October 2020
The Impact of COVID-19 on Beauty and Personal Care Retailing
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- Short, medium and long term impact on the sector
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- Figure 9: Short, medium and long term impact of COVID-19 on beauty and personal care retailing, February 2021
- Opportunities and threats
- But the online experience can go so much further
- Virtual consultations
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- Figure 10: Bobbi Brown Virtual Services Homepage, August 2020
- Product recommendations using AI
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- Figure 11: The Inkey List #askINKEY Campaign, 2020
- Figure 12: Boots No7 Personalised Skin Analysis, 2020
- Adding the human touch with live-streaming
- Making beauty shopping more fun
- Making shopping safe will pay off
- Cash-strapped consumers may restrict BPC spend
- How COVID-19 will reshape the industry
- Delivery and click-and-collect will continue to ride on convenience
- Social media will play a greater role
- The store-experience will need to be even better
- BPC online audience has grown and specialists must embrace this
- Sustainability will continue to be high on the agenda
- Health and beauty specialists struggle in 2020
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- Figure 13: Europe Big Five: total health and beauty specialist retailers’ sales and forecast, 2015-25
- Figure 14: Europe Big Five: total health and beauty specialist retailers’ sales and forecast, by country, 2015-25
- The impact of COVID-19 on consumer behaviour across Europe
- Concerns around exposure to COVID-19 rise as second wave hits
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- Figure 15: Europe: those extremely worried about the risk of being exposed to COVID-19, March 2020-January 2021*
- The financial impact of COVID-19
- Furlough and job losses
- Spending falls and consumers look to save where possible
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- Figure 16: Europe: financial impact of COVID-19, January 2021*
- Changes to shopping behaviour
- Non-essential spending reduced
- Desire to spend less time in-store
- Cash is no longer king
- Localism rises up the agenda
- Online shopping receives major boost
- Second wave leads to renewed stockpiling
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- Figure 17: Europe: changes to shopping behaviour since the start of the COVID-19 outbreak, January 2021*
- Consumers are trying not to handle/touch products in-store
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- Figure 18: Europe: people who would feel uncomfortable handling/touching products in-store, November 2020*
- Spending intentions
- Beauty sector sees planned spending decrease
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- Figure 19: Net balance* of expected spending on selected items in the next month, January 2021**
- German consumers the only group planning to spend more on beauty
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- Figure 20: Europe: net balance* of expected spending on beauty products and toiletries in the next month, January 2021**
- How the crisis is impacting on key consumer segments
- Women and older people most concerned about the pandemic
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- Figure 21: Europe: those extremely worried about the risk of being exposed to COVID-19, by gender and age, January 2021*
- Women and older age groups also trying to limit time in-store
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- Figure 22: Europe: consumers trying to limit the time they spend in-store, by gender and age, January 2021*
- Online shopping boom is relatively uniform
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- Figure 23: Europe: consumers shopping more online, by gender and age, January 2021*
- Younger and middle-aged consumers more likely to be cutting back on non-essential spend
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- Figure 24: Europe: consumers cutting back on non-essential spending, by gender and age, January 2021*
- COVID-19: market context
- UK
- France
- Germany
- Italy
- Spain
Issues and Insights
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- COVID-19 brings BPC online retailing to the fore
- An opportunity in DIY beauty
The Market – Key Takeaways
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- COVID-19 impacts economic growth
- Weak growth in BPC market spending
- BPC specialists have been relatively resilient
- Channels of spending vary by category
Consumer Spending
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- French economy hit hard by COVID-19
- Drop in spending less severe
- Spending on beauty was already weak
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- Figure 25: France: consumer spending on beauty and personal care (including VAT), 2015-20
Sector Size and Forecast
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- Figure 26: France: health & beauty specialists’ sales (excluding VAT), 2015-20
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- Figure 27: France: health & beauty specialists’ sales, Forecasts (excluding VAT), 2021-25
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Channels of Distribution
Inflation
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- Figure 28: France: consumer prices * of personal care items, annual % change, 2015-19
- Figure 29: France: consumer price inflation (HICP *) on personal care products and services, annual % change, January 2019-November 20
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Companies and Brands – Key Takeaways
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- Sephora dominates a fragmented market
- COVID-19 decimates in-store sales
- Retailers find new ways to connect with customers
- Retailers tapping into interest in sustainability and natural products
- Enormous growth in online sales
Leading Players
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- 2020, a terrible year for all
- An overview of the key players
- How are retailers responding to the COVID-19 crisis?
- Reaching customers online
- Sustainability and clean beauty
- Keeping stores safe and customers shopping
- A choice of delivery options
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- Figure 30: France: leading beauty specialists, sales, 2015-19
- Figure 31: France: leading beauty specialists, outlets, 2015-19
Market Shares
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- Figure 32: France: leading beauty specialists: shares of all beauty retailers’ sales, 2015-19
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Online
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- Online activity
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- Figure 33: France: online buyers of beauty and personal care products, by age and gender, October 2020
- Online BPC sales
- Leading online players
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- Figure 34: France: search interest on Google, selected BPC retailers, last 12 months, January 2020-January 2021
The Consumer – Key Takeaways
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- Consumption increases with age and remains highest among women
- Huge increase in online shopping for BPC during COVID-19 pandemic
- Stores remain the main point of sale
- Usage of Amazon surged over the last year
- Safe shopping and sustainability are high priorities
Beauty and Personal Care Products Purchased
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- Almost everyone buys beauty and personal care items
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- Figure 35: France: beauty and personal care products purchased in the last 12 months, October 2020
- Haircare, beauty and skincare predominantly bought by women
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- Figure 36: France: beauty and personal care products purchased in the last 12 months by gender, October 2020
- Age plays an important role for beauty and personal care products
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- Figure 37: France: beauty and personal care products purchased in the last 12 months by age group, October 2020
Online and In-store Shopping for BPC Products
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- Enormous boost to online resulting from COVID-19 lockdowns
- The store-experience will need to be even better
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- Figure 38: France: in-store and online buyers of beauty and personal care products, October 2020
- Women remain the predominant online shoppers
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- Figure 39: France: in-store and online buyers of beauty and personal care products, by gender, October 2020
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- Figure 40: France: online buyers of beauty and personal care products, by generation, October 2020
Where Beauty and Personal Care Products are Purchased
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- Supermarkets/hypermarkets used by three quarters of consumers
- Almost 60% shopped at a specialist retailer
- Department stores less popular than Spain, Italy or UK
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- Figure 41: France: where beauty and personal care products were purchased, October 2020
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- Figure 42: France: where beauty and personal care products were purchased, October 2020 vs November 2019
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- Figure 43: France: demographics of shoppers at selected retailers of BPC products, specialists, October 2020
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- Figure 44: France: demographics of shoppers at selected retailers of BPC products, non-specialists, October 2020
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- Figure 45: France: demographics of shoppers at selected retailers of BPC products, by gender and age group, October 2020
- Where people shopped and what they bought
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- Figure 46: France: beauty and personal care products purchased by retailer used, October 2020
Attitudes to Innovations in BPC
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- In-store
- Clean and green
- Safety issues
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- Figure 47: France: interest in in-store BPC shopping innovations, October 2020
- Online
- Potential for digital tools
- Excess packaging a concern
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- Figure 48: France: interest in online BPC shopping innovations, October 2020
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- Figure 49: France: interest in online BPC shopping innovations, by age and gender, October 2020
- Interest in innovations by retailer shopped
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- Figure 50: France: interest in in-store BPC shopping innovations by retailer used, October 2020
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- Figure 51: France: interest in online BPC shopping innovations by retailer used, October 2020
Appendix – Data sources, abbreviations and supporting information
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- Abbreviations
- Data sources
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