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Beauty and Personal Care Retailing - France - January 2021

OVERVIEW
Key issues covered in this Report
Areas covered in this Report
EXECUTIVE SUMMARY
The market
Consumer spending
Figure 1: France: consumer spending on beauty and personal care (including VAT), 2015-20
Sector size and forecast
Figure 2: France: health & beauty specialists’ sales (excluding VAT), 2015-20
Channels of distribution
Companies and brands
Market shares
Figure 3: France: leading beauty specialists: shares of all beauty specialists’ sales, 2019
Online vs in-store
Retailer trends
Online
The consumer
Beauty and personal care products purchased
Figure 4: France: beauty and personal care products purchased in the last 12 months by gender, October 2020
Online and in-store shopping for beauty and personal care products
Figure 5: France: in-store and online buyers of beauty and personal care products, by gender, October 2020
Where beauty and personal care products are purchased
Figure 6: France: where beauty and personal care products were purchased, October 2020
Attitudes to innovations in BPC
Figure 7: France: interest in in-store BPC shopping innovations, October 2020
Figure 8: France: interest in online BPC shopping innovations, October 2020
THE IMPACT OF COVID-19 ON BEAUTY AND PERSONAL CARE RETAILING
Short, medium and long term impact on the sector
Figure 9: Short, medium and long term impact of COVID-19 on beauty and personal care retailing, February 2021
 OPPORTUNITIES AND THREATS
But the online experience can go so much further
Virtual consultations
Figure 10: Bobbi Brown Virtual Services Homepage, August 2020
Product recommendations using AI
Figure 11: The Inkey List #askINKEY Campaign, 2020
Figure 12: Boots No7 Personalised Skin Analysis, 2020
Adding the human touch with live-streaming
Making beauty shopping more fun
Making shopping safe will pay off
Cash-strapped consumers may restrict BPC spend
 HOW COVID-19 WILL RESHAPE THE INDUSTRY
Delivery and click-and-collect will continue to ride on convenience
Social media will play a greater role
The store-experience will need to be even better
BPC online audience has grown and specialists must embrace this
Sustainability will continue to be high on the agenda
Health and beauty specialists struggle in 2020
Figure 13: Europe Big Five: total health and beauty specialist retailers’ sales and forecast, 2015-25
Figure 14: Europe Big Five: total health and beauty specialist retailers’ sales and forecast, by country, 2015-25
 THE IMPACT OF COVID-19 ON CONSUMER BEHAVIOUR ACROSS EUROPE
Concerns around exposure to COVID-19 rise as second wave hits
Figure 15: Europe: those extremely worried about the risk of being exposed to COVID-19, March 2020-January 2021*
 THE FINANCIAL IMPACT OF COVID-19
Furlough and job losses
Spending falls and consumers look to save where possible
Figure 16: Europe: financial impact of COVID-19, January 2021*
 CHANGES TO SHOPPING BEHAVIOUR
Non-essential spending reduced
Desire to spend less time in-store
Cash is no longer king
Localism rises up the agenda
Online shopping receives major boost
Second wave leads to renewed stockpiling
Figure 17: Europe: changes to shopping behaviour since the start of the COVID-19 outbreak, January 2021*
Consumers are trying not to handle/touch products in-store
Figure 18: Europe: people who would feel uncomfortable handling/touching products in-store, November 2020*
 SPENDING INTENTIONS
Beauty sector sees planned spending decrease
Figure 19: Net balance* of expected spending on selected items in the next month, January 2021**
German consumers the only group planning to spend more on beauty
Figure 20: Europe: net balance* of expected spending on beauty products and toiletries in the next month, January 2021**
 HOW THE CRISIS IS IMPACTING ON KEY CONSUMER SEGMENTS
Women and older people most concerned about the pandemic
Figure 21: Europe: those extremely worried about the risk of being exposed to COVID-19, by gender and age, January 2021*
Women and older age groups also trying to limit time in-store
Figure 22: Europe: consumers trying to limit the time they spend in-store, by gender and age, January 2021*
Online shopping boom is relatively uniform
Figure 23: Europe: consumers shopping more online, by gender and age, January 2021*
Younger and middle-aged consumers more likely to be cutting back on non-essential spend
Figure 24: Europe: consumers cutting back on non-essential spending, by gender and age, January 2021*
 COVID-19: MARKET CONTEXT
UK
France
Germany
Italy
Spain
ISSUES AND INSIGHTS
COVID-19 brings BPC online retailing to the fore
An opportunity in DIY beauty
THE MARKET – KEY TAKEAWAYS
COVID-19 impacts economic growth
Weak growth in BPC market spending
BPC specialists have been relatively resilient
Channels of spending vary by category
CONSUMER SPENDING
French economy hit hard by COVID-19
Drop in spending less severe
Spending on beauty was already weak
Figure 25: France: consumer spending on beauty and personal care (including VAT), 2015-20
SECTOR SIZE AND FORECAST
Figure 26: France: health & beauty specialists’ sales (excluding VAT), 2015-20
Figure 27: France: health & beauty specialists’ sales, Forecasts (excluding VAT), 2021-25
CHANNELS OF DISTRIBUTION
INFLATION
Figure 28: France: consumer prices * of personal care items, annual % change, 2015-19
Figure 29: France: consumer price inflation (HICP *) on personal care products and services, annual % change, January 2019-November 20
COMPANIES AND BRANDS – KEY TAKEAWAYS
Sephora dominates a fragmented market
COVID-19 decimates in-store sales
Retailers find new ways to connect with customers
Retailers tapping into interest in sustainability and natural products
Enormous growth in online sales
LEADING PLAYERS
2020, a terrible year for all
An overview of the key players
How are retailers responding to the COVID-19 crisis?
Reaching customers online
Sustainability and clean beauty
Keeping stores safe and customers shopping
A choice of delivery options
Figure 30: France: leading beauty specialists, sales, 2015-19
Figure 31: France: leading beauty specialists, outlets, 2015-19
MARKET SHARES
Figure 32: France: leading beauty specialists: shares of all beauty retailers’ sales, 2015-19
ONLINE
Online activity 
Figure 33: France: online buyers of beauty and personal care products, by age and gender, October 2020
Online BPC sales
Leading online players 
Figure 34: France: search interest on Google, selected BPC retailers, last 12 months, January 2020-January 2021
THE CONSUMER – KEY TAKEAWAYS
Consumption increases with age and remains highest among women
Huge increase in online shopping for BPC during COVID-19 pandemic
Stores remain the main point of sale
Usage of Amazon surged over the last year
Safe shopping and sustainability are high priorities
BEAUTY AND PERSONAL CARE PRODUCTS PURCHASED
Almost everyone buys beauty and personal care items
Figure 35: France: beauty and personal care products purchased in the last 12 months, October 2020
Haircare, beauty and skincare predominantly bought by women
Figure 36: France: beauty and personal care products purchased in the last 12 months by gender, October 2020
Age plays an important role for beauty and personal care products
Figure 37: France: beauty and personal care products purchased in the last 12 months by age group, October 2020
ONLINE AND IN-STORE SHOPPING FOR BPC PRODUCTS 
Enormous boost to online resulting from COVID-19 lockdowns
The store-experience will need to be even better
Figure 38: France: in-store and online buyers of beauty and personal care products, October 2020
Women remain the predominant online shoppers
Figure 39: France: in-store and online buyers of beauty and personal care products, by gender, October 2020
Figure 40: France: online buyers of beauty and personal care products, by generation, October 2020
WHERE BEAUTY AND PERSONAL CARE PRODUCTS ARE PURCHASED
Supermarkets/hypermarkets used by three quarters of consumers
Almost 60% shopped at a specialist retailer
Department stores less popular than Spain, Italy or UK
Figure 41: France: where beauty and personal care products were purchased, October 2020
Figure 42: France: where beauty and personal care products were purchased, October 2020 vs November 2019
Figure 43: France: demographics of shoppers at selected retailers of BPC products, specialists, October 2020
Figure 44: France: demographics of shoppers at selected retailers of BPC products, non-specialists, October 2020
Figure 45: France: demographics of shoppers at selected retailers of BPC products, by gender and age group, October 2020
Where people shopped and what they bought
Figure 46: France: beauty and personal care products purchased by retailer used, October 2020
ATTITUDES TO INNOVATIONS IN BPC
In-store
Clean and green 
Safety issues
Figure 47: France: interest in in-store BPC shopping innovations, October 2020
Online 
Potential for digital tools
Excess packaging a concern
Figure 48: France: interest in online BPC shopping innovations, October 2020
Figure 49: France: interest in online BPC shopping innovations, by age and gender, October 2020
Interest in innovations by retailer shopped
Figure 50: France: interest in in-store BPC shopping innovations by retailer used, October 2020
Figure 51: France: interest in online BPC shopping innovations by retailer used, October 2020
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations 
Data sources

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