Table of Contents
Executive Summary
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- Impact of COVID-19 on cosmetic procedures market
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- Figure 1: Short, medium and long-term impact of COVID-19 on cosmetic procedures, February 2021
- The market
- Cosmetic surgery uptake remains significant
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- Figure 2: Trends in types of cosmetic surgeries performed, 2014-18
- The consumer
- Attitudes towards appearances improve
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- Figure 3: Contentment with selected body parts, September 2020
- Experience of surgery and interest generally low
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- Figure 4: Experience of and interest in selected surgical cosmetic procedures, September 2020
- Non-surgical cosmetic procedures in increased demand
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- Figure 5: Experience of and interest in selected non-surgical cosmetic procedures, September 2020
- Cosmetic procedures carry less stigma
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- Figure 6: Attitudes towards surgical and non-surgical cosmetic procedures, September 2020
- Barriers to cosmetic procedures
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- Figure 7: Main barriers to having either surgical or non-surgical procedures, September 2020
Issues and Insights
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- COVID-19’s impact on the demand for cosmetic procedures
- Non-invasive market to grow
- Younger generation: a key audience
The Market – Key Takeaways
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- Demand for surgical cosmetic procedures holds steady...
- ...as non-invasive procedures continue to gain ground
- COVID-19 outbreak gives rise to ‘Lockdown face’
- Hair transplant increasingly popular
- Breast augmentation less of a trend
The Market
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- COVID-19 financial pressures will slow market growth
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- Figure 8: Short, medium and long-term impact of COVID-19 on cosmetic procedures, February 2021
- Demand for cosmetic procedures stabilises…
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- Figure 9: Trends in types of cosmetic surgeries performed, 2014-18
- COVID-19 outbreak gives rise to ‘Lockdown face’…
- …as non-invasive procedures continue to rise
- Hair transplant procedures increasingly popular
- Breast augmentation less of a trend
- Learnings from the last recession
Market Drivers
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- Financial uncertainty for the year ahead
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- Figure 10: Financial wellbeing among the UK population, February 2009-January 2021
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- Figure 11: Trends in consumer sentiment for the coming year, January 2009-January 2021
- Obesity still a relevant issue
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- Figure 12: Prevalence of overweight and obesity in UK adults, by age, 2018
- Social media generation
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- Figure 13: Social networks used in the last 3 months, by generation, March 2020
- More regulation needed
The Consumer – Key Takeaways
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- In a pandemic, appearance becomes less relevant for some…
- …but a higher priority for others
- Brits self-conscious about their teeth
- Unhappy with hair on head
- Experience of surgery and interest generally low
- Men prove important audience for surgical clinics
- Non-invasive procedures will continue to grow
- Younger Brits seeking the “Instagram face”
- Cosmetic procedure taboos continue to erode
- Cost of procedures remains the main barrier
Impact of COVID-19 on Consumer Behaviour
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- A return to lockdown
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- Figure 14: Levels of comfort in going to a hairdresser/barber or beauty salons, June-November 2020
- In a pandemic, appearance becomes less relevant for some…
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- Figure 15: Changes in priorities in regards to appearance, by age, November 2020
- …but a higher priority for others
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- Figure 16: Changes in priorities in regards to appearance, by age within gender, November 2020
Attitudes towards Appearance
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- Brits self-conscious about their teeth
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- Figure 17: Contentment with selected body parts, September 2020
- Dental dissatisfaction increases among the young
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- Figure 18: British adults’ level of contentment with the appearance of their teeth, by age, September 2020
- Body sculpting solutions remain attractive
- Hair dissatisfaction proves widespread
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- Figure 19: Proportion of UK adults who are unhappy about the hair on their head, by age within gender, September 2020
Experience of and Interest in Surgical Procedures
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- Experience of surgery and interest generally low
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- Figure 20: Experience of and interest in selected surgical cosmetic procedures, September 2020
- Cosmetic surgery experience higher among men
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- Figure 21: Proportion of UK adults who have undergone selected surgical procedures, by gender, September 2020
- Millennials seeking the “Instagram face”
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- Figure 22: Proportion of consumers who have undergone selected surgical procedures, by age, September 2020
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- Figure 23: Videos of non-surgical rhinoplasty, December 2020
- Younger adults show greater interest in hair transplants
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- Figure 24: Proportion of adults who have undergone hair transplant, by age within gender, September 2020
Experience of and Interest in Non-surgical Procedures
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- A growing market
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- Figure 25: Experience of and interest in selected non-surgical cosmetic procedures, September 2020
- Facial treatments to grow in popularity
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- Figure 26: Proportion of UK adults who are interested in having skin treatments in the future, by age, September 2020
- Men prove equally experienced in facial procedures
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- Figure 27: Proportion of UK adults who have undergone selected non-surgical procedures, by gender, September 2020
- Young women interested in Botox…
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- Figure 28: Proportion of adults who have had Botox or would be interested in having, by gender within age, September 2020
- …and skin treatments and non-surgical facelifts
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- Figure 29: Proportion of UK adults who have had or are interested in non-surgical facelifts, by age within gender, September 2020
Attitudes towards Cosmetic Procedures
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- Cosmetic procedure taboos continue to erode
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- Figure 30: Attitudes towards surgical and non-surgical cosmetic procedures, September 2020
- Shifting to the high street
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- Figure 31: Proportion of UK adults who view high street beauty stores as trustworthy as clinics, by age, September 2020
- Competing with the devices market
Barriers to Undergoing Cosmetic Procedures
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- Cost of procedures remains the main barrier
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- Figure 32: Main barriers to having either surgical or non-surgical procedures, September 2020
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- Figure 33: Screengrab from Groupon showing types of price promotions available online, December 2020
- Concerns about unnatural results…
- …but procedure imaging remains controversial
- A need for more regulation
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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