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Attitudes towards Cosmetic Procedures - UK - January 2021

OVERVIEW
Key issues covered in this Report
COVID-19: Market context
Impact of the January lockdown and the vaccination rollout
Economic and other assumptions
EXECUTIVE SUMMARY
Impact of COVID-19 on cosmetic procedures market
Figure 1: Short, medium and long-term impact of COVID-19 on cosmetic procedures, February 2021
The market
Cosmetic surgery uptake remains significant 
Figure 2: Trends in types of cosmetic surgeries performed, 2014-18
The consumer 
Attitudes towards appearances improve
Figure 3: Contentment with selected body parts, September 2020
Experience of surgery and interest generally low
Figure 4: Experience of and interest in selected surgical cosmetic procedures, September 2020
Non-surgical cosmetic procedures in increased demand
Figure 5: Experience of and interest in selected non-surgical cosmetic procedures, September 2020
Cosmetic procedures carry less stigma
Figure 6: Attitudes towards surgical and non-surgical cosmetic procedures, September 2020
Barriers to cosmetic procedures 
Figure 7: Main barriers to having either surgical or non-surgical procedures, September 2020
ISSUES AND INSIGHTS
COVID-19’s impact on the demand for cosmetic procedures
Non-invasive market to grow
Younger generation: a key audience
THE MARKET – KEY TAKEAWAYS
Demand for surgical cosmetic procedures holds steady...
...as non-invasive procedures continue to gain ground
COVID-19 outbreak gives rise to ‘Lockdown face’
Hair transplant increasingly popular
Breast augmentation less of a trend
THE MARKET 
COVID-19 financial pressures will slow market growth  
Figure 8: Short, medium and long-term impact of COVID-19 on cosmetic procedures, February 2021
Demand for cosmetic procedures stabilises…
Figure 9: Trends in types of cosmetic surgeries performed, 2014-18
COVID-19 outbreak gives rise to ‘Lockdown face’…
…as non-invasive procedures continue to rise 
Hair transplant procedures increasingly popular
Breast augmentation less of a trend
Learnings from the last recession
MARKET DRIVERS
Financial uncertainty for the year ahead 
Figure 10: Financial wellbeing among the UK population, February 2009-January 2021
Figure 11: Trends in consumer sentiment for the coming year, January 2009-January 2021
Obesity still a relevant issue
Figure 12: Prevalence of overweight and obesity in UK adults, by age, 2018
Social media generation 
Figure 13: Social networks used in the last 3 months, by generation, March 2020
More regulation needed 
THE CONSUMER – KEY TAKEAWAYS
In a pandemic, appearance becomes less relevant for some…
…but a higher priority for others
Brits self-conscious about their teeth
Unhappy with hair on head
Experience of surgery and interest generally low 
Men prove important audience for surgical clinics 
Non-invasive procedures will continue to grow 
Younger Brits seeking the “Instagram face”
Cosmetic procedure taboos continue to erode  
Cost of procedures remains the main barrier 
IMPACT OF COVID-19 ON CONSUMER BEHAVIOUR
A return to lockdown
Figure 14: Levels of comfort in going to a hairdresser/barber or beauty salons, June-November 2020
In a pandemic, appearance becomes less relevant for some…
Figure 15: Changes in priorities in regards to appearance, by age, November 2020
…but a higher priority for others
Figure 16: Changes in priorities in regards to appearance, by age within gender, November 2020
ATTITUDES TOWARDS APPEARANCE 
Brits self-conscious about their teeth
Figure 17: Contentment with selected body parts, September 2020
Dental dissatisfaction increases among the young 
Figure 18: British adults’ level of contentment with the appearance of their teeth, by age, September 2020
Body sculpting solutions remain attractive 
Hair dissatisfaction proves widespread
Figure 19: Proportion of UK adults who are unhappy about the hair on their head, by age within gender, September 2020
EXPERIENCE OF AND INTEREST IN SURGICAL PROCEDURES
Experience of surgery and interest generally low 
Figure 20: Experience of and interest in selected surgical cosmetic procedures, September 2020
Cosmetic surgery experience higher among men
Figure 21: Proportion of UK adults who have undergone selected surgical procedures, by gender, September 2020
Millennials seeking the “Instagram face”
Figure 22: Proportion of consumers who have undergone selected surgical procedures, by age, September 2020
Figure 23: Videos of non-surgical rhinoplasty, December 2020
Younger adults show greater interest in hair transplants 
Figure 24: Proportion of adults who have undergone hair transplant, by age within gender, September 2020
EXPERIENCE OF AND INTEREST IN NON-SURGICAL PROCEDURES 
A growing market 
Figure 25: Experience of and interest in selected non-surgical cosmetic procedures, September 2020
Facial treatments to grow in popularity
Figure 26: Proportion of UK adults who are interested in having skin treatments in the future, by age, September 2020
Men prove equally experienced in facial procedures 
Figure 27: Proportion of UK adults who have undergone selected non-surgical procedures, by gender, September 2020
Young women interested in Botox…
Figure 28: Proportion of adults who have had Botox or would be interested in having, by gender within age, September 2020
…and skin treatments and non-surgical facelifts
Figure 29: Proportion of UK adults who have had or are interested in non-surgical facelifts, by age within gender, September 2020
ATTITUDES TOWARDS COSMETIC PROCEDURES
Cosmetic procedure taboos continue to erode
Figure 30: Attitudes towards surgical and non-surgical cosmetic procedures, September 2020
Shifting to the high street
Figure 31: Proportion of UK adults who view high street beauty stores as trustworthy as clinics, by age, September 2020
Competing with the devices market
BARRIERS TO UNDERGOING COSMETIC PROCEDURES
Cost of procedures remains the main barrier 
Figure 32: Main barriers to having either surgical or non-surgical procedures, September 2020
Figure 33: Screengrab from Groupon showing types of price promotions available online, December 2020
Concerns about unnatural results… 
…but procedure imaging remains controversial 
A need for more regulation 
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology

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