Table of Contents
Overview
-
- Key issues covered in this Report
- COVID-19: Market context
- Impact of the January 2021 lockdown and the vaccination rollout
- Covered in this Report
Executive Summary
-
- Impact of COVID-19 on lotteries
-
- Figure 1: Short, medium and long-term impact of COVID-19 on lotteries, 5 January 2021
- The market
- Market size and forecast
-
- Figure 2: Forecast of consumer expenditure on lotteries, 2015/16-2025/26*
- New game drives draw sales growth
-
- Figure 3: National Lottery sales, by segment, 2015/16-2019/20*
- COVID crisis pushes more players into digital switch
-
- Figure 4: National Lottery sales, by channel, 2015/16-2019/20*
- Companies and brands
- National Lottery slows loss of share
-
- Figure 5: Lottery sales, by operator share, 2015/16-2019/20
- The consumer
- Interest splits along lines of age
-
- Figure 6: Lottery games played, November 2020
- Set For Life draws a younger crowd
-
- Figure 7: Lottery draw games played, November 2020
- Lottery’s new generation is default digital
-
- Figure 8: Methods of purchasing lottery draw tickets, November 2020
- Remote play challenges retail’s rationale
-
- Figure 9: Benefits of buying lottery draw tickets online, November 2020
- Society players more charity-minded
-
- Figure 10: Motives for playing lottery games, November 2020
- COVID crisis puts younger players at greatest risk
-
- Figure 11: Changes in lottery-playing habits during the COVID-19 outbreak, November 2020
Issues and Insights
-
- COVID crisis pushes play towards digital – online and in-store
- High street still mighty
- The next normal: Accelerating emerging trends
- Digital and retail converge
- All lotteries can learn from success of Set For Life
- Value concept about more than cash
- Experiences to the fore in the next normal
The Market – Key Takeaways
-
- Lottery revenues hit record high
- Spending sustainable through COVID and beyond
- New draw drives ticket sales growth
- Digital play wins lockdown lottery
- New rules open market to innovation
Market Size and Forecast
-
- Lotteries largely immune to pandemic
-
- Figure 12: Short, medium and long-term impact of COVID-19 on lotteries, 5 January 2021
- Spending reaches record heights
-
- Figure 13: Lottery sales and consumer expenditure*, 2015/16-2019/20**
- Lotteries well placed to weather COVID storm
-
- Figure 14: Forecast of consumer expenditure on lotteries, 2015/16-2025/26
- Market drivers and assumptions
-
- Figure 15: Key drivers affecting Mintel’s market forecast, 2015-25 (prepared on 5 January 2021)
- Learnings from the last recession
-
- Figure 16: UK lottery sales, 2007/08-2011/12*
- Forecast methodology
Market Segmentation
-
- Draw games stop slide against scratchcards
-
- Figure 17: National Lottery sales, by segment, 2015/16-2019/20
- Retail rebounds but lockdown accelerates digital growth
-
- Figure 18: National Lottery sales, by channel, 2015/16-2019/20*
Market Drivers
-
- It could be who? National Lottery licence up for grabs
-
- Figure 19: National Lottery sales, 1994/95-2019/20
- Digital expansion heads for online slots territory
-
- Figure 20: Consumer expenditure* on gambling, by segment, 2019/20**
- Large societies win big prize rise
-
- Figure 21: National Lottery duty payments, 2015/16-2019/20
- Good causes move up the lottery agenda
-
- Figure 22: National Lottery returns to good causes, 2016/17-2019/20
Companies and Brands – Key Takeaways
-
- Mixed outlook for societies sector
- COVID support highlights community value
- Competitive tensions fuel rising adspend
Market Share
-
- Mixed fortunes for society lottery challengers
-
- Figure 23: Lottery sales, by operator share, 2015/16-2019/20
Launch Activity and Innovation
-
- Community support stepped up during COVID
- Charity bets blur lotto boundaries
- National Lottery marks quarter century
- Scratchcard stake cut to limit potential losses
Advertising and Marketing Activity
-
- Arms race drives leaders’ spending
-
- Figure 24: UK lottery operators’ main monitored media advertising spend, 2017-19
- Nielsen Ad Intel coverage
The Consumer – Key Takeaways
-
- Retail recovers as digital sales soar
- Interest splits along lines of age
- Set For Life draws a younger crowd
- Lottery’s new generation is default digital
- Remote play challenges retail’s rationale
- Society players more charity-minded
- COVID crisis puts younger players at greatest risk
Impact of COVID-19 on Consumer Behaviour
-
- Lottery sales survive shopping switch
-
- Figure 25: Changes in shopping habits during the COVID-19/coronavirus pandemic, April-November 2020
- Community solidarity fades as pandemic drags on
-
- Figure 26: Change in prioritisation of local community since the outbreak of COVID-19, April and October 2020
Lottery Players
-
- Mass migration opens online opportunities for instant wins
-
- Figure 27: Lottery games played, November 2020
- Repertoire expansion a key driver of value growth
-
- Figure 28: Lottery game repertoires, November 2020
Draw Game Play
-
- Societies target different draws and demographics
-
- Figure 29: Lottery draw games played, November 2020
- Set For Life draw solving National Lottery’s age problem
-
- Figure 30: Participation in lottery draws among 18-34 year olds, November 2020
Methods of Play
-
- Younger players lead online growth
-
- Figure 31: Methods of purchasing National Lottery draw tickets, November 2020
- Retail restrictions damage smaller society sales
-
- Figure 32: Methods of purchasing other lottery draw tickets, November 2020
Attitudes towards Online Play
-
- Quick and easy digital draws put shops in the shade
-
- Figure 33: Benefits of buying lottery draw tickets online, November 2020
Motives for Play
-
- Appeal of cash proves biggest not always best
-
- Figure 34: Motives for playing lottery games, November 2020
- Good causes an opportunity to give back to society lotteries
-
- Figure 35: Participation in lottery games to support good causes, by lottery draws played, November 2020
- Instant-win seekers more calculating online
-
- Figure 36: Motives for playing lottery games, by past-year scratchcard and IWG play, November 2020
Impact of COVID-19 on Playing Habits
-
- Younger players most at risk
-
- Figure 37: Changes in lottery-playing habits during the COVID-19 outbreak, November 2020
- Crisis brings lottery community together
-
- Figure 38: Attitudes towards lotteries during the COVID-19 outbreak, November 2020
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Consumer research methodology
Back to top