Table of Contents
Overview
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- What you need to know
- Covered in this Report
- Excluded
Executive Summary
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- Volume sales overview
- Volume sales rose rapidly in the third quarter of 2020, surpassing the same period last year
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- Figure 1: Overall volume sales of new passenger cars, January - September 2020, 2020 vs 2019
- Figure 2: Overall sales and the production volumes of new passenger cars, January - September 2020
- The market share for each car model remained stable
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- Figure 3: Sales share of new passenger cars, by car model, January - September 2020
- In the third quarter, Japanese SUV sales fell, while luxury SUV sales picked up remarkably
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- Figure 4: Top 15 best-selling SUVs, April - August 2020
- Volkswagen has become a big winner among popular saloon cars thanks to its decentralization strategy
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- Figure 5: Top 15 best-selling sedans, April - August 2020
- New energy cars: monthly growth rates in unit sales remain quick growth
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- Figure 6: Sales volume of new passenger cars, January - September 2020
Interpreting brand performances
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- The Q3 growth rate of luxury car volume sales has stabilised
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- Figure 7: Sales volume of luxury cars, January - September 2020
- The trend of facelifts by Audi and the accelerated process of domestic production by Lincoln boosts market share growth
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- Figure 8: Market share of luxury car brands, by market share in July-August 2020, April - August 2020
- Figure 9: Sales volumes of all Audi models, April - August 2020, ranking by the brand market shares in July-August 2020
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- Figure 10: Sales volumes of all Audi models, April - August 2020, ranking by the brand market shares in July-August 2020
- Figure 11: Sales volumes of all BMW models, April - August 2020, ranking by the brand market shares in July-August 2020
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- Figure 12: Sales volumes of all Lincoln models, April - August 2020, ranking by the brand market shares in July-August 2020
- Market share of domestic auto brands shrank remarkably in Q3
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- Figure 13: Sales share of new passenger cars, by country, Jan 2020 - August 2020
- Changan, Chery and Wuling became the leaders in terms of fighting rigorously from the private brands, while Toyota fell markedly
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- Figure 14: Market share of auto brands, April - August 2020, ranking by the brand market shares in July - August 2020
- Toyota loses share owing to lack of innovation and quality issues
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- Figure 15: Sales volume of all Toyota models, Q2 2020 vs July & August 2020
- Changan chasing Geely
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- Figure 16: Sales volume of all Changan models, Q2 2020 vs July & August 2020
- Chevrolet products less competitive than other brands resulting in sharp drop in sales
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- Figure 17: Sales volume of all Chevrolet models, Q2 2020 vs July & August 2020
- Model 3 sales strong - pure electricity cars surprise consumers for in-city-transportation
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- Figure 18: Top 10 best-selling BEVs, ranking by sales volume in July & August 2020
- Figure 19: Top 10 best-selling PHEVs, ranking by sales volume in July & August 2020
- Expert interview columns: the car modification industry still has great potential, but marketing is essential
Marketing Campaigns
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- Roewe R SPACE showroom becomes a new landmark for technology experience
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- Figure 20: Roewe R SPACE
- Cadillac was implanted in scenes and characters in the TV series Nothing But Thirty
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- Figure 21: A clip of the TV series Nothing But Thirty where Cadillac appears
- Mercedes-Benz AMG's unconventional cooperation
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- Figure 22: AMG co-branded with Harley, F1 and Michelin tires
- Figure 23: AMG is co-branded with MAC, Beats and PlayStation
- Mini-launch by Lamborghini and Lego
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- Figure 24: Lego sports car package for Lamborghini
- Lexus worked with the musician Joe Hisaishi to create a brand image of “happiness from mass production”
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- Figure 25: Joe Hisaishi composed for Lexus
- BMW X7 advertisement focusing on sensory delights
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- Figure 26: BMW X7 Advertising
- Car usage habits observed from consumer data: in-car experiences resonate more than the theme of speed and passion
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- Figure 27: Attitudes towards car usage habits, May 2020
Technological innovation
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- Hyundai and Uber work together to develop flight taxis
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- Figure 28: Hyundai and Uber work together to develop flight taxis
- Mercedes-Benz presented concept car Vision AVTR and biometrics technology
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- Figure 29: Mercedes-Benz concept car Vision Avtr
- Volkswagen's new technology enables communication between cars
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- Figure 30: Volkswagen Golf
Appendix – Market Size and Forecast
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- Figure 31: total sales volume of new passenger cars, China, July - September 2020
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Appendix – Market Segmentation
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- Figure 32: total sales volume of new passenger cars, China, July - September 2020
- Figure 33: total sales volume of PHEVs,China, July 2020 - September 2020
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Appendix – Methodology and Abbreviations
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- Methodology
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