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Auto Market Beat - Q3 - China - October 2020

OVERVIEW
What you need to know
Covered in this Report
Excluded
EXECUTIVE SUMMARY
Volume sales overview
Volume sales rose rapidly in the third quarter of 2020, surpassing the same period last year
Figure 1: Overall volume sales of new passenger cars, January - September 2020, 2020 vs 2019
Figure 2: Overall sales and the production volumes of new passenger cars, January - September 2020
The market share for each car model remained stable
Figure 3: Sales share of new passenger cars, by car model, January - September 2020
In the third quarter, Japanese SUV sales fell, while luxury SUV sales picked up remarkably
Figure 4: Top 15 best-selling SUVs, April - August 2020
Volkswagen has become a big winner among popular saloon cars thanks to its decentralization strategy
Figure 5: Top 15 best-selling sedans, April - August 2020
New energy cars: monthly growth rates in unit sales remain quick growth
Figure 6: Sales volume of new passenger cars, January - September 2020
INTERPRETING BRAND PERFORMANCES
The Q3 growth rate of luxury car volume sales has stabilised
Figure 7: Sales volume of luxury cars, January - September 2020
The trend of facelifts by Audi and the accelerated process of domestic production by Lincoln boosts market share growth
Figure 8: Market share of luxury car brands, by market share in July-August 2020, April - August 2020
Figure 9: Sales volumes of all Audi models, April - August 2020, ranking by the brand market shares in July-August 2020
Figure 10: Sales volumes of all Audi models, April - August 2020, ranking by the brand market shares in July-August 2020
Figure 11: Sales volumes of all BMW models, April - August 2020, ranking by the brand market shares in July-August 2020
Figure 12: Sales volumes of all Lincoln models, April - August 2020, ranking by the brand market shares in July-August 2020
Market share of domestic auto brands shrank remarkably in Q3
Figure 13: Sales share of new passenger cars, by country, Jan 2020 - August 2020
Changan, Chery and Wuling became the leaders in terms of fighting rigorously from the private brands, while Toyota fell markedly
Figure 14: Market share of auto brands, April - August 2020, ranking by the brand market shares in July - August 2020
Toyota loses share owing to lack of innovation and quality issues
Figure 15: Sales volume of all Toyota models, Q2 2020 vs July & August 2020
Changan chasing Geely
Figure 16: Sales volume of all Changan models, Q2 2020 vs July & August 2020
Chevrolet products less competitive than other brands resulting in sharp drop in sales
Figure 17: Sales volume of all Chevrolet models, Q2 2020 vs July & August 2020
Model 3 sales strong - pure electricity cars surprise consumers for in-city-transportation
Figure 18: Top 10 best-selling BEVs, ranking by sales volume in July & August 2020
Figure 19: Top 10 best-selling PHEVs, ranking by sales volume in July & August 2020
Expert interview columns: the car modification industry still has great potential, but marketing is essential
MARKETING CAMPAIGNS
Roewe R SPACE showroom becomes a new landmark for technology experience
Figure 20: Roewe R SPACE
Cadillac was implanted in scenes and characters in the TV series Nothing But Thirty
Figure 21: A clip of the TV series Nothing But Thirty where Cadillac appears
Mercedes-Benz AMG's unconventional cooperation
Figure 22: AMG co-branded with Harley, F1 and Michelin tires
Figure 23: AMG is co-branded with MAC, Beats and PlayStation
Mini-launch by Lamborghini and Lego
Figure 24: Lego sports car package for Lamborghini
Lexus worked with the musician Joe Hisaishi to create a brand image of “happiness from mass production”
Figure 25: Joe Hisaishi composed for Lexus
BMW X7 advertisement focusing on sensory delights
Figure 26: BMW X7 Advertising
Car usage habits observed from consumer data:  in-car experiences resonate more than the theme of speed and passion
Figure 27: Attitudes towards car usage habits, May 2020
TECHNOLOGICAL INNOVATION
Hyundai and Uber work together to develop flight taxis
Figure 28: Hyundai and Uber work together to develop flight taxis
Mercedes-Benz presented concept car Vision AVTR and biometrics technology
Figure 29: Mercedes-Benz concept car Vision Avtr
Volkswagen's new technology enables communication between cars
Figure 30: Volkswagen Golf
APPENDIX – MARKET SIZE AND FORECAST
Figure 31: total sales volume of new passenger cars, China, July - September 2020
APPENDIX – MARKET SEGMENTATION
Figure 32: total sales volume of new passenger cars, China, July - September 2020
Figure 33: total sales volume of PHEVs，China, July 2020 - September 2020
APPENDIX – METHODOLOGY AND ABBREVIATIONS
Methodology

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