What you need to know

Chinese consumers’ sense of fashion design and aesthetic has evolved in the past years, offering a good environment for the development of designer brands. The blossoming growth of social media also shortens the distance between people and fashion, and saves time for consumers’ consumption.

The rising trend of Guochao both online and offline also gives designer brands more chances to make innovations so as to impress their consumers. Although the standing environment is flourishing, designer brands must come up with a core competency to let more people know about them and also a solid relationship with their existing consumers in order to achieve long-term growth.

Covered in this Report

Designer brands include those named directly after the designer (excluding the legacy brands like Louis Vuitton, Christian Dior) or those founded by an independent designer, or brands centred on the designers.

Examples of designer brands include Alexander Wang, Acne Studios, Gentle Monster, Phillip Lim, Shiatzy Chen, Angel Chen, Mansur Gavriel etc.

For the purposes of this Report, the following products are included in the analysis:

  • Clothing and footwear

  • Jewellery including costume jewellery (made with inexpensive materials or imitation gems) and fine jewellery (made out of precious metals, such as gold or platinum, which may also contain precious gemstones).

  • Fashion goods including earrings, bracelets, necklaces and rings

  • Premium watches for both women and men

  • Leather goods including handbags, wallets.

The Report excludes: luggage, nightwear, underwear, furniture, home appliances.

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