Table of Contents
Executive Summary
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- Analyst’s perspective: COVID-19 and BPC
- Key takeaways
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- Figure 1: Expected impact of COVID-19 on beauty and personal care, in the short, medium and longer term, June 2020
- Short term
- Medium term (end of 2020)
- Longer term (1-2 years out)
The Impact of COVID-19 on Consumers
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- Brazilians are very worried about the risk of being exposed to the coronavirus
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- Figure 2: COVID-19 exposure concern, Brazil, March 17-June 15, 2020
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- Figure 3: COVID-19 life disruption concern, Brazil, March 17-June 15, 2020
- COVID-19 changes consumers’ priorities
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- Figure 4: Changes in personal priorities due to COVID-19, Brazil, May 28-June 15, 2020
- COVID-19 and the economic impact
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- Figure 5: Changes in spending priorities due to COVID-19, Brazil, May 28-June 15, 2020
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- Figure 6: Financial situation perception, Brazil, May 28-June 15, 2020
- Mintel Trend Drivers
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- Figure 7: Mintel Trend Drivers
- Wellbeing
- Value
- Rights and Surroundings
The Impact of COVID-19 on Beauty and Personal Care Products
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- How COVID-19 has already impacted the category of beauty and personal care products
- Behaviors that will change in the short term
- Consumers to keep hygiene habits after the COVID-19 outbreak
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- Figure 8: Changes in beauty and personal care habits due to COVID-19, Brazil, April 13-30, 2020
- Emotional wellbeing gains greater prominence among consumers
- Pandemic encourages online shopping and social media engagement
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- Figure 9: Eudora supports the brand’s representatives in new campaign
- Spending more time at home generates new demand
- Behaviors that will change in the medium term
- Physical retail will need to adapt
- Recession and COVID-19 fears lead consumers to look for at-home solutions
- Consumers will seek more on-the-go hygiene and beauty solutions
- Use of face masks brings innovation opportunities to the industry
- Exposure concern creates demand for new formats and packaging
- Behaviors that will change in the long term
- Clean beauty will evolve, driven by transparency
- There will be changes in the sustainability-related drivers
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- Figure 10: Video: Oceana’s 2019 Victories
- Investment in new technologies will change the shopping experience
- Taking care of one’s appearance and mental health will be complementary
Appendix – Abbreviations
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- Abbreviations
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