Brazil Impact of COVID-19 on BPC 2020
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Providing the most comprehensive and up-to-date information and analysis of the Impact of COVID-19 on BPC – Brazil market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report takes a short, medium
and longer term view of the
impact of COVID-19 on the BPC
category. The figure below serves
as an overall assessment of the industry, demonstrating the impact
of COVID-19 on key categories
discussed in this Report. Areas
highlighted in red are expected
to be particularly hard-hit, yellow
reflects an expectation of significant
but largely manageable disruption,
and green shows that it’s believed
the market will face only a minor
negative impact, or that it could
stand to benefit from the changes in
consumer behavior.
Written by Naira Sato, a leading analyst in the BPC sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Brazilians were always worried about their hygiene habits, so it’s no surprise that, after the COVID-19 outbreak, those habits are being kept. Having higher awareness of their emotional wellbeing, consumers are looking for products that help them achieve a greater sense of mental wellbeing, a benefit that can be delivered by both beauty and personal care categories. Even with salons and other businesses open, the recession and the fear of being exposed to the virus affect the consumers’ decisions to go out, and we expect to see consumers gravitate to DIY salon and spa treatments as a result.
Naira Sato
BPC Director
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.