Table of Contents
Executive Summary
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- Top takeaways
- Market overview
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- Figure 1: Total US sales and fan chart forecast of market, at current prices, 2015-25
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- Figure 2: Total US sales and forecast of pest control products and services, at current prices, 2015-25
- Impact of COVID-19 on pest control
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- Figure 3: Short-, medium- and long-term impact of COVID-19 on pest control, August 2020
- Opportunities and Challenges
- At-home products and professional services battle for consumers’ pest needs
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- Figure 4: Pest control and repellent usage, June 2020
- Connection to the outdoors drives outdoor pest control
- Innovation opportunity knocks on the door of healthy homes
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- Figure 5: Sanitizing pest control spray
- Highlight natural products, and how they’re effective
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- Figure 6: Ingredients: safety vs reliability, June 2020
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- Figure 7: Zevo, by P&G
- Evolve the ecommerce experience
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- Figure 8: Purchasing channels, 2018 and 2020, June 2020
The Market – Key Takeaways
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- Demand for pest control flutters forward
- Weathering the weather patterns
- Pesticides that sanitize
Market Size and Forecast
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- Sales crawl upward
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- Figure 9: Total US sales and fan chart forecast of market, at current prices, 2015-25
- Figure 10: Total US sales and forecast of pest control products and services, at current prices, 2015-25
- Influential macroeconomic factors
- Additional market considerations
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- Figure 11: Key drivers affecting Mintel’s market forecast, 2015-25 (prepared on July 31, 2020)
- Impact of COVID-19 on pest control
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- Figure 12: Short-, medium- and long-term impact of COVID-19 on pest control, August 2020
- Lockdown
- Re-emergence
- Recovery
- COVID-19: US context
- Learnings from the last recession
- Pest control is a resilient category
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- Figure 13: Total retail sales of pest control and repellents, growth rate by segment, at current prices, 2008-12
Segment Performance
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- At-home products take a temporary lead
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- Figure 14: Total retail sales of pest control and repellents, growth rate by segment, at current prices, 2015-25
Market Factors
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- Climate change stings
- Millennials want to be where the people aren’t
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- Figure 15: Murphy’s Naturals Backyard Bundle
- Spreading like the plague…literally
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- Figure 16: Vector-Borne Diseases in the United States, 2004-18
- Figure 17: OFF! Deep Woods protects against top mosquito-borne vector illnesses
- Coming soon, to a bug spray near you
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- Figure 18: CDC and EPA register new repellent ingredient
Market Opportunities
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- Modern pest problems call for modern pest solutions
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- Figure 19: Examples of emerging pest control technology, 2017-20
- Figure 20: Remote drone inspections
- Protect and disinfect
Companies and Brands – Key Takeaways
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- COVID-19 brings us back to the great outdoors
- Private label gets stung
- Click subscribe on pest control
Market Share
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- Outdoor products are flying off the shelves
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- Figure 21: US multi-outlet sales of pest control and repellents, by segment, rolling 52 weeks 2019 and 2020
- Big brands fight back against PL competitors
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- Figure 22: US multi-outlet sales of pest control and repellents, by leading companies, rolling 52 weeks 2019 and 2020
Competitive Strategies
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- Subscription boxes are buzzworthy
- Partnerships take pest control from “ew” to “ooh”
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- Figure 23: Pest control brand collaborations
The Consumer – Key Takeaways
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- The Tenets of Pest Control
- Performance needs proof
- COVID-19 prompts ecommerce shift
- Expertise is a matter of opinion
Understanding Pest Control Needs
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- Small pests are getting squelched
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- Figure 24: Pest issues, June 2020
- Location, location, location
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- Figure 25: Pest issues, by region, June 2020
- There’s no clear winner
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- Figure 26: Application effectiveness: at-home/DIY vs professional services, June 2020
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- Figure 27: Application effectiveness: at-home/DIY vs professional services, by region, June 2020
- Searching for a forever fix
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- Figure 28: Effect timing: speed vs duration, June 2020
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- Figure 29: Combat Max Ant Gel Bait
- Performance is queen
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- Figure 30: Ingredients: safety vs reliability, June 2020
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- Figure 31: Zevo, by P&G
- Natural ingredients play a bigger role for parents
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- Figure 32: Ingredients: safety vs reliability, by parental status, June 2020
Pest Control and Repellent Usage
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- Pest control is a priority
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- Figure 33: Pest control and repellent usage, June 2020
- Repellents lose their draw
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- Figure 34: Pest control and repellent usage, June 2018 and 2020
- Young Millennials try DIY
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- Figure 35: Pest control and repellent usage, by generation, June 2020
Overview: At-home Pest Control and Repellents
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- At-home pest control is all about ease
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- Figure 36: purchase considerations, by type of pest control, June 2020
- With age comes expertise
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- Figure 37: At-home pest control purchase considerations, by age, June 2020
- Buying At-home Pest Control
- COVID-19 brought pest control online
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- Figure 38: Purchasing channels, 2018 and 2020, June 2020
- Convenience and selection drive retailer selection
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- Figure 39: Pest control retailers, June 2020
- Pest control by mail
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- Figure 40: Pest control retailers, by age and parental status, June 2020
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- Figure 41: Pest control extensions
Overview: Pest Control Services
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- Trust the experts
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- Figure 42: Detailed purchase considerations, by type of pest control – product attributes, June 2020
- Familiarity breeds loyalty
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- Figure 43: Professional pest control and homeownership status, June 2020
- Services are ancillary to at-home products
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- Figure 44: Attitudes toward pest control services, June 2020
Attitudes toward Pest Control and Repellents
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- Pest control and tech go hand-in-hand
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- Figure 45: Attitudes toward pest control and repellents, June 2020
- Parents want to feel confident in their decisions
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- Figure 46: Attitudes toward pest control and repellents, by parental status, June 2020
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Forecast
- Consumer survey data
- Direct marketing creative
- Abbreviations and terms
- Abbreviations
Appendix – The Market
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- Figure 47: Total US retail sales and forecast of pest control products and services, by segment, at current prices, 2018 and 2020
- Figure 48: Total US retail sales and forecast of pest control services, at current prices, 2015-25
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- Figure 49: Total US retail sales of pest control products, by channel, at current prices, 2018 and 2020
- Figure 50: US supermarket sales of pest control products, at current prices, 2015-20
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- Figure 51: US sales of pest control products through other retail channels, at current prices, 2015-20
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Appendix – Companies and Brands
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- Figure 52: US multi-outlet sales of pest control and repellents, by leading companies, rolling 52 weeks 2019 and 2020
- Figure 53: US multi-outlet sales of outdoor insect/rodent control, by leading companies and brands, rolling 52 weeks 2019 and 2020
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- Figure 54: US multi-outlet sales of indoor insect/rodent control, by leading companies and brands, 2019-2020
- Figure 55: US multi-outlet sales of insect/rodent control device, by leading companies and brands, rolling 52 weeks 2019 and 2020
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- Figure 56: US multi-outlet sales of multipurpose insect/rodent control, by leading companies and brands, rolling 52 weeks 2019 and 2020
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Appendix – The Consumer
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- Figure 57: Purchase considerations, June 2020
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