- Contents
- *Overview
- What you need to know
- Key issues covered in this Report
- Report scope
- Excluded
- Subgroup definition (by monthly personal income)
What you need to know
The China colour cosmetics market took a hit in the short term from the COVID-19 outbreak. But the consumers’ beauty demand and their enthusiasm towards makeups will remain strong in the long term. Responding quickly towards consumers’ shifted beauty priorities and easing their concerns caused by COVID-19 in the short term are recommended. It can be achieved by riding on consumers’ interests to inspire creativity for point makeup and incorporating skincare features for face base makeup products alongside furthering in makeup performances. The prosperity of the market is estimated to restore after people’s lives return to normal.
In 2020, China’s colour cosmetics market is estimated to grow by 5.1% in value sales and arrive at RMB42 billion, led by eye makeup and face makeup. In the next five years, the market is projected with an annual value CAGR of 10.7%, heading towards RMB70 billion by 2025.
Key issues covered in this Report
The impact of COVID-19 on colour cosmetics market
How the market should react to post-COVID-19
The performance of leading brands in 2019
Launch activity and worth noting innovation
Consumers segmentation according to their attitudes towards makeup
Makeup attitudes and habits
Makeup products usage
Report scope
This Report includes colour cosmetic products for eyes, face, lips. The products include cushion BB/CC cream, foundation, highlighter, concealer, blusher, mascara, eyeliner, eye shadow, eyebrow definer, lipstick, lip gloss and nail polish.
Excluded
Nail varnish remover, medicated products including lip salves and cosmetic hardware such as false eyelashes and nails are excluded.
Market sizes in this Report do not cover sales that have occurred in the C2C market (eg WeChat business or Taobao).
Subgroup definition (by monthly personal income)
Low personal income is defined as below RMB6,000 in tier one cities, and below RMB5,000 in tier two or below cities.
Mid personal income is defined as RMB6,000-9,999 in tier one cities, and RMB5,000-8,999 in tier two or below cities.
High personal income is defined as RMB10,000 or above in tier one cities, and RMB9,000 or above in tier two or below cities.
