Table of Contents
Executive Summary
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- Analyst perspective: COVID-19 and Leisure
- Analyst perspective: COVID-19 and Media
- Key takeaways for Leisure and Entertainment
- Short term (lockdown)
- Medium term (end of 2020)
- Longer term (1-2 years)
- The changing market
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- Figure 1: Short-, medium- and longer-term impact of COVID-19 on the leisure and entertainment category, June 2020
- Key takeaways for out-of-home leisure
- Key takeaways for in-home leisure
- Market performance
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- Figure 2: Consumer spending on leisure and entertainment, at current prices, 2015-25
- Looking to the future
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- Figure 3: Mintel Trends Drivers – Shifts for the leisure and entertainment market, June 2020
The Impact of COVID-19 on Consumers
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- Consumers live with an elevated level of stress
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- Figure 4: COVID-19 exposure and life disruption concern, March 4, 2020 – June 4, 2020
- Avoiding crowds is the biggest barrier for leisure and entertainment
- Lessons from other regions
- Mintel Trend Drivers
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- Figure 5: Mintel Trends Drivers
- Wellbeing
- Experiences
- Technology
- Rights
- Identity
- Value
- Surroundings
The Impact of COVID-19 on the Market
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- Market performance
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- Figure 6: Consumer spending on leisure and entertainment, at current prices, 2015-25
- Looking back at the 2008 recession
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- Figure 7: Consumer spending on leisure and entertainment, by market segments, at current prices, 2000-25
- Out-of-home spending is limited
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- Figure 8: Post-Covid spending priorities, Leisure and Entertainment, June 2020
The COVID-19 Impact on Music and Live Entertainment
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- State of the market before COVID-19
- Audio entertainment used, but not preferred
- Streaming boom elevated services
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- Figure 9: Digital music services used in last 30 days, October 2018-December 2019
- Live entertainment complemented at-home listening
- Theater built an audience
- Short-term impact on the music and live entertainment market
- Public gatherings halt essential revenue
- Meeting consumer needs
- Medium-term changes in the music and live entertainment market
- Difficult to get people back in crowded places
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- Figure 10: Activities to do when social distancing measures are relaxed, May 28-June 4, 2020
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- Figure 11: Interest in returning to live events, April 16, 2020 – June 4, 2020
- Venues will likely shut down
- Meeting consumer needs
- Longer-term changes in the music and live entertainment market
- Artists demand more control
- Consolidation in the industry
- Meeting consumer needs
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- Figure 12: Stephen King Twitter post, April 2020
The COVID-19 Impact on Movies and Television
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- State of the market before COVID-19
- Digital services rival cable and satellite TV
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- Figure 13: Video services used, April 2019
- Streaming wars commence with new players
- Movie theater audience has been stable
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- Figure 14: Total US movie theater revenues, at current prices, 2014-19
- Short-term impact on the movies and television market
- Movie theaters closed and releases delayed
- Releases delayed
- Production halted
- Meeting consumer needs
- Medium-term changes in the movies and television market
- Hard to maintain the appeal of theaters
- Distributors will need to be strategic
- Meeting consumer needs
- Longer-term changes in the movies and television market
- Tight budgets restrict new services
- Movie theaters might shut down
- Meeting consumer needs
The COVID-19 Impact on Gaming
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- State of the market before COVID-19
- Gaming audience is growing
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- Figure 15: Gaming devices used, December 2019
- People watch other people play games
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- Figure 16: Platforms to watch gaming content, December 2019
- Changing revenue focuses within gaming
- Short-term impact on the gaming market
- Greater discussion around games and traffic to gaming servers
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- Figure 17: PC and Console Gamer word cloud, March 1-April 12, 2020
- Games delayed due to content
- Live events put on hold
- Meeting consumer needs
- Medium-term changes in the gaming market
- “Crunch” can delay more games
- Supply chain issues to hit hardware
- Meeting consumer needs
- Longer-term changes in the gaming market
- Move to primarily digital distribution
- Difficult to justify live events
- Meeting consumer needs
The COVID-19 Impact on Exercise and Fitness
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- State of the market before COVID-19
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- Figure 18: Exercise locations, January 2020
- Short-term impact on the exercise and fitness market
- Health and fitness clubs lose traction
- Independent studios suffered
- Consumers invest in in-home options
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- Figure 19: Social media mentions of “home workout(s),” March 1 - April 12, 2020
- Spotlight: Peloton
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- Figure 20: Instagram post from Robin Arzón, Peloton instructor, April 2020
- Meeting consumer needs
- Medium-term changes in the exercise and fitness market
- Meeting consumer needs
- Longer-term changes in the market
- Meeting consumer needs
The COVID-19 Impact on Out-of-Home Leisure Activities
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- State of the market before COVID-19
- The great outdoors
- Cultural activities
- Theme parks
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- Figure 21: Favorite away-from-home leisure activities ranked, August 2019
- Short-term impact on the out-of-home leisure market
- Theme Parks
- Museums and zoos
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- Figure 22: Shedd Aquarium Instagram post, March 2020
- Camping and the outdoors
- Meeting consumer needs
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- Figure 23: Social media mentions of “hiking trail(s),” March 1 - April 12, 2020
- Medium-term changes in the out-of-home leisure market
- Meeting consumer needs
- Longer-term changes in the out-of-home leisure market
- Meeting consumer needs
The COVID-19 Impact on In-home Leisure Activities
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- State of the market before COVID-19
- Toys and games
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- Figure 24: Toys and games purchased in past 12 months, March 2020
- Arts and crafts
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- Figure 25: Crafting projects worked on in past 12 months, December 2019
- At-home cooking and baking
- Short-term impact on the at home leisure market
- Toys and games
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- Figure 26: Social media mentions of “Board game(s),” March 1 - April 12, 2020
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- Figure 27: Hashtags associated with “puzzles,” March 1 - April 12, 2020
- Cooking and baking
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- Figure 28: Social media mentions of “baking” and “recipe(s),” March 1 - April 12, 2020
- Figure 29: Hashtags associated with “stress baking,” March 1 - April 12, 2020
- Meeting consumer needs
- Medium-term changes in the market
- Meeting consumer needs
- Longer-term changes in the in-home leisure market
- Meeting consumer needs
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Abbreviations and Terms
Appendix
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- Figure 30: Activities to do when social distancing measures are relaxed, May 28-June 4, 2020
- Figure 31: Consumer spending on leisure and entertainment, at current prices, 2015-25
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- Figure 32: Consumer spending on leisure and entertainment, by market segments, at current prices, 2000-25
- Figure 33: COVID-19 lifestyle changes, March 4, 2020 – April 16, 2020
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- Figure 34: Activities to do when social distancing measures are relaxed, April 23, 2020 – April 28, 2020
- Figure 35: Gamer word top mentions cloud, March 1-April 12 2020
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- Figure 36: Mobile Gamer top mentions word cloud, March 1-April 12 2020
- Figure 37: #PlayApartTogether top mentions word cloud, March 1-April 12 2020
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- Figure 38: #PlayApartTogether top hashtags word cloud, March 1-April 12 2020
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