What you need to know
The shaving and hair removal market enjoys strong penetration, as nearly all consumers use at least one hair removal product. However, with the majority of Americans staying inside due to COVID-19, the market is expected to take a short-term hit in 2020, as removing unwanted hair is not perceived as a necessity in today’s COVID-19 environment. Once safety measures are lifted and people resume normal routines, typical shaving and hair removal behaviors will likely shift back in place, allowing the market to stabilize with continued slow growth.
Key issues covered in this Report
How the COVID-19 outbreak impacts consumer behaviors and the shaving and hair removal products market as a whole
How the market will fare the post-COVID-19 slowdown
Consumers’ shaving and hair removal behaviors and usage of products
Launch activity and consumer interest in innovation
This Report was written March – April, 2020 and updated on April 26, 2020 with the COVID-19 implications.
Definition
For the purposes of this Report, Mintel has used the following definitions:
Disposable and cartridge (non-disposable) razors – men's and women's
Replacement blades and cartridges for cartridge (non-disposable) razors
Shaving creams and gels
Depilatory creams/lotions and waxing products designed for home use
Excluded from the market size, segment performance and brand sections of this Report are:
Electric shavers, personal trimmers and grooming scissors
After shave, skin conditioners and other products for post-shaving use
Professional/salon hair removal services
However, usage of electric razors, trimmers and skin treatment products are covered in the consumer sections of this Report.
