Table of Contents
Executive Summary
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- The market
- The consumer
- Drinks with sparkling textures are welcomed at chilled temperature
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- Figure 1: Product usage, China, December 2019
- Online channels are becoming notable in chilled drink purchases
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- Figure 2: Purchasing channel, China, December 2019
- High earners care more about nutrients in chilled drinks
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- Figure 3: Choice factors, by monthly personal income, China, December 2019
- Young consumers pair with snacks while middle-aged consumers care about ingredients
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- Figure 4: Consumption habits, by age, China, December 2019
- Probiotics water is preferred in chilled condition
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- Figure 5: Preferred serving temperature, China, December 2019
- Major concern is not about health but preservation
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- Figure 6: Concerns about chilled drinks, China, December 2019
- What we think
Issues and Insights
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- Use nutrient and health benefits to persuade consumption
- The facts
- The implications
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- Figure 7: Product examples of chilled drinks with nutrient and health benefits, Japan, Singapore and UK, 2019-20
- Embrace online and new retail channels to solve concern about preservation
- The facts
- The implications
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- Figure 8: Wei Chuan emphasises its full cold chain transportation for online purchase, China, 2020
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- Figure 9: Hema App’s Chilled Drinks Section
- Expand audience beyond young generation
- The facts
- The implications
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- Figure 10: Product examples of chilled drinks with all-natural claim, Canada, South Korea and France, 2019-20
The Market – What You Need to Know
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- Rising demand for quality and nutrition under premiumisation
- Unstoppable development in cold chain transportation
- No added sugar and all-natural are top growing claims
Market Drivers
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- Premiumisation trend brings in opportunities for chilled drinks
- Inevitable industrial upgrades in cold chain transportation
- Shortened time and distance between desire and consumption
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- Figure 11: Hema’s Temperature Retention Delivery Service
Market Highlights
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- Innovation trends overview
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- Figure 12: New products launched in chilled non-alcoholic drinks, by category, China and Global, 2017-19
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- Figure 13: Top 5 growing claims on the new products launched in chilled non-alcoholic drinks, China and Global, 2017-19
- Live cultures and fortified nutrition under chilled condition
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- Figure 14: Product examples of chilled drinks with live cultures, Denmark, Canada and UK, 2019-20
- Figure 15: Product examples of chilled drinks with fortified nutrition, Netherlands, Canada and UK, 2019-20
- Freshness could be preserved in chilled condition
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- Figure 16: Product examples of chilled drinks with fresh ingredients, China and Taiwan China, 2019-20
- Limited and seasonal flavour
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- Figure 17: Product examples of chilled drinks with limited and seasonal flavour, China and Japan, 2019
- Connection with consumption occasions
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- Figure 18: Ling Du Guo Fang Good Morning 100% NFC Juice, China, 2019
The Consumer – What You Need to Know
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- Higher penetration among young generation
- Consumption is mainly driven by taste
- Major concern is not about health
Product Usage
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- Ambient dominates, but chilled enjoys high penetration
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- Figure 19: Product usage, China, December 2019
- Sparkling texture is welcomed at chilled temperature
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- Figure 20: Product usage, by age, China, December 2019
- Chilled juice enjoys popularity among females and young consumers
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- Figure 21: Product usage – Juice/juice concentrate, by gender and age, China, December 2019
- Chilled serving temperature is more accepted by young generation
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- Figure 22: Product usage – Chilled, by generation, China, December 2019
Purchasing Channel
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- Offline channels dominate in chilled drinks purchase
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- Figure 23: Purchasing channel, China, December 2019
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- Figure 24: Purchasing channel, by city tier, China, December 2019
- The rise of online channels in chilled drink purchases
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- Figure 25: Purchasing channel, by monthly personal income, China, December 2019
- Consumers with high income and in lower tier cities rely more on food delivery
Choice Factors
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- Demand beyond taste needs to be cultivated
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- Figure 26: Choice factors, China, December 2019
- Positive correlation between nutrient and chilled drinks among high earners
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- Figure 27: Choice factors, by monthly personal income, China, December 2019
Consumption Habits
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- Young consumers prefer to consume chilled drinks with snacks
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- Figure 28: Consumption habits, China, December 2019
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- Figure 29: Consumption habits, by age, China, December 2019
- Chilled drinks pairing with meals is less popular in South region
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- Figure 30: Consumption habits – I drink chilled drinks with meals, by region, China, December 2019
- Consumers aged 30-39 care more about ingredients
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- Figure 31: Choice factors, by selected consumption habits, China, December 2019
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- Figure 32: Consumption habits, by age, China, December 2019
- NFC juice still has a long way to conquer chilled juice market
Preferred Serving Temperature
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- Chilled probiotics water is more attractive than ambient
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- Figure 33: Preferred serving temperature, China, December 2019
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- Figure 34: Preferred serving temperature – Probiotics water, by gender and age, China, December 2019
- Fermented tea is more preferred in ambient
Concerns about Chilled Drinks
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- Major concern lies in preservation
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- Figure 35: Concerns about chilled drinks, China, December 2019
- Association with short shelf life can be used to convey freshness
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- Figure 36: Concerns about chilled drinks – It has short shelf life, by gender, China, December 2019
- Health concerns don’t grow with age
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- Figure 37: Concerns about chilled drinks, by age, China, December 2019
Meet the Mintropolitans
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- Higher penetration of chilled drinks
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- Figure 38: Product usage – Chilled, by consumer classification, China, December 2019
- Figure 39: Consumption habits, by consumer classification, China, December 2019
- More attention to nutrients and ingredients
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- Figure 40: Choice factors, by consumer classification, China, December 2019
- Rely more on O2O channels and coffee/tea shops
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- Figure 41: Purchasing channel, by consumer classification, China, December 2019
Appendix – Methodology and Abbreviations
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- Methodology
- Abbreviations
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