What you need to know
After experiencing plummeting sales in 2017, the disposable baby products market continues to stabilize, reaching $8 billion in total 2019 retail sales, an increase of 1.7% from 2018-19. However, market sales are expected to slow due to declining birth rates, parents’ value-driven approach to the category, as well as increased competition from private label, online retailers and subscription services.
Definition
For the purposes of this Report, Mintel has used the following definitions:
Diapers and training pants
Disposable diapers
Disposable training pants
Wipes and moist towelettes
Disposable baby wipes
Moist towelettes
Baby personal care products
Baby soaps
Baby ointments/creams
Baby powder
Baby lotions
Baby shampoo
Baby oil
Petroleum jelly