The dishwashing products market in China is still expanding in value but with a slowing growth rate as compared to five years ago. Hand dishwashing products dominate while the machine dishwashing segment holds great growth potential in the near future. The market is led by domestic players, with Liby and Nice together accounting for over half of market share and growing.

This Report looks into Chinese consumers’ usage of dishwashing products, dishwasher products in particular, and attitudes towards environmentally friendly features, in order to understand consumer usage habits and preference. Furthermore, it tested how consumers are satisfied with the dishwashing liquid brands they have used most often, and conducted a key driver analysis to analyse how different attributes influence consumers’ overall brand satisfaction, which could help brands identify priority aspects for improvement.

• Products formulated for dishwashing by hand, including regular and antibacterial variants.

• Products exclusively formulated for use in automatic dishwashers, including tablets/combination products, powders and liquids.

• Ancillaries or dishwasher additives including salt, rinse aids and dishwasher cleaners, fresheners and protection products.

• Dishcloths, sponges, scouring products, washing-up tools and rubber gloves.

Mintel divides consumers into three groups based on their monthly household income.